ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Looking to buy enterprise software?

Brand 185

Brand Branding Marketing Wireless 185

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. What does it value? How are its employees treated?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 128

Software Analytics Technology Video 128

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. And it’s killing your ability to be creative with your campaigns. Staying Creative With Content. So how do you open the door to creativity beyond the world of Facebook?

Facebook 0

Facebook Marketing Journalism Creativity 0

Prohibition

JANUARY 20, 2021

With the fast-paced digital world that we all live in – staying relevant and front of mind has never been more important for brands. PR can help brands reach a wider audience, promote products, offerings and services and also ensure that they stand out amongst competitors. 5) It gives you access to marketing software.

Company 62

Company Software Crisis Management Agency 62

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. It’s not a bad take.

Interviews 100

Interviews Publicity Technology Social Media 100

Deirdre Breakenridge

NOVEMBER 11, 2019

Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section. Be Creative. The medium offers a chance for your business to tell your customers how to engage with content, build your brand and tell stories. Be sure to advertise this before the event.

Community 206

Community Nonprofit Conference Social Media 206

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Creative skills (26%).

Marketing 118

Marketing Data B2C Big Data 118

Contently - Strategy

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Video is now the main way people consume content online. Incentivize them with gift cards and other rewards.

Video 132

Video Strategy Marketing Instagram 132

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. Myth #2: PR is free advertising. It does generate brand awareness and credibility in exchange for little or no editorial control over the coverage content. But it’s inaccurate.

Advertising 147

Advertising Advertising Pitching B2B 147

Cision

APRIL 7, 2015

Native advertising shows similar growth for many of the same reasons. People view, connect and engage with native ads much more easily than branded content. Native video advertising builds on the premises found with video and native advertising. But brands already can create 10-minute videos with six-second teasers.

Video 120

Video YouTube Mobile Advertising 120

Sword and the Script

JULY 31, 2018

Businesses rent audiences all the time with advertising. At its core, advertising is selling access to an audience another business built and owns. FiscalNote is building out a government relations software that combines data, analytics and workflow. The PR Opportunity for Brands as Publishers Tinker with Journalism.

Publicity 60

Publicity Software Government Content Marketing 60

Sword and the Script

SEPTEMBER 11, 2018

The imperative here is to focus on the audience needs, not what a business or brand wants to say. Whether a business has defined it’s positioning or not, every brand has one. Salesforce positioned itself as the antidote to software as it brought predictable pricing and short-circuited premise software implementations.

Software 99

Software Comparison Measurement Content Marketing 99

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. This combination helped them skyrocket their brand overnight. beer and saving money.

B2B 120

B2B B2C Facebook Storytelling 120

Cision

DECEMBER 11, 2015

Refresh your memory on the two most basic rules of copyright, get a glimpse at a few recent rulings and start pinpointing how your brand should involve executives, managers and others in this discussion. In October 2015 , judges ruled it lawful to tinker with a car’s software, “jailbreak” mobile phones and modify old video games.

Telecommunications 120

Telecommunications Training Reputation Software 120

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Making decisions on behalf of our clients, we become part of the brand management team.

Meeting 98

Meeting Advertising Advertising Agency 98

Burrelles Fresh Ideas

JUNE 6, 2023

Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. It’s worth noting Pinterest also has a foundational track record with social media advertisers. 3) Big Business is Where Good Software Goes to Die. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands. This frees the agency and the client up to redirect resources to higher value creative and strategic tasks.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

MAY 13, 2017

FTC warning letters aside , can brands really buy influence? Isn’t that sort of like buying an advertisement with an ego? The first step in selecting influencers, that will work for your brand, is understanding what makes them influential. In other words, what is it a brand wants an influencer to achieve? Talk to Us!

Strategy 77

Strategy Marketing Measurement B2B 77

Sword and the Script

JUNE 14, 2016

There’s a handful of headlines emerging discussing plans to shake up marketing from an investment to drive profit , to the mechanism of profit : “Mondelez will focus on forming media partnerships to acquire, develop and distribute content that will promote its so-called “power brands” like Oreo cookies and Trident gum.

Marketing 60

Marketing Conference Software B2B 60

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Resolution Blog

APRIL 9, 2019

I’ve worked with everyone from food and entertainment brands to industrial and financial organisations. For example, owned might not work for one brand, so we might take that out or approach it differently. One of the things that’s really interesting to me is how marketers talk about their software stacks. It’s still siloed.

Marketing 120

Marketing Analytics Measurement Data 120

Waxing UnLyrical

JANUARY 29, 2019

As the design of a web page requires creative talent, some human input is essential, regardless of the effectiveness of the technology being employed. This is a valuable benefit, especially when carrying out targeted campaigns, ensuring that these marketing pushes are error free and on brand at all times. Feature #6: Social Media.

Marketing 67

Marketing Web Software Technology 67

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

JUNE 10, 2020

According to the Entertainment Software Industry, 2018 was a record-breaking year with total video game sales exceeding $43.4 Thanks so much to Kristin Loretta of Kristin Joy Public Relations for providing the following creative content and inside scoop on the Yappa story. Video Game Industry Statistics. We LOVE Tony Hawk.].

Video 52

Video Local Tools Conference 52

Sword and the Script

MARCH 24, 2015

The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. It also labels the click “its evil queen.”.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

MAY 8, 2018

Brand awareness accounts for about half of that activity (45.6%), followed by customer acquisition (32.6%) and brand promotions such as contests (29%). However, the platforms have changed as organic distribution has all but eroded in support of platform advertising models. Creativity: 19.4%. over the next five years.

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

DECEMBER 30, 2017

The consumerization of IT was notable because if forced business software vendors to up their game. Last year an advertising spot during the Super Bowl cost $5 million. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. And the pictures on your IG account should tie easily to that theme.

Instagram 158

Instagram Publicity How To Social Media 158

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. But they are now more important than ever.

Insurance 204

Insurance Insurance Advertising Advertising 204

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190