Prohibition

APRIL 13, 2023

In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business. When creating blog posts from the video content, it’s essential to remember that the two mediums are different.

Video 62

Video Infographics Social Media Instagram 62

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. One of the ways that companies can get a bigger number of followers on social platforms is by consistently promoting those social channels. Social Media Strategies.

Creativity 88

Creativity Strategy Marketing Infographics 88

Buzzstream

FEBRUARY 1, 2024

Subject Line: New Survey Data for [Website Name] Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. For example, here are the guest post guidelines from the Hubspot blog.

Pitching 87

Pitching Infographics Survey Resources 87

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

MAY 3, 2019

And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?". Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do.

Company 113

Company Interviews Print Pitching 113

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video can demonstrate and explain.

Video 149

Video Case Study Agriculture B2B 149

Newsfile

NOVEMBER 14, 2023

charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2. Last year, the company reported that the holiday season drove record revenue of 10% comp growth. 73% of consumers say [that] to win their support, companies must show how they are supporting communities and the environment.

Examples 116

Examples Energy Retail Product Launch 116

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Use your existing platforms – website, blog, social media channels – to tell your client’s story often and well. Your best course of action? Use Your Content Marketing Strategy.

Reputation 79

Reputation Infographics Crisis Management Local 79

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me.

Creativity 150

Creativity Web Social Media Data 150

Cision

OCTOBER 20, 2015

Today, content can be found in a variety of forms, such as videos, blogs, infographics, gifs and more. In the past, marketers invested in traditional advertising first, which dictated what the rest of the strategy would be. Rebecca says, “Companies need a culture of content.”. Collaboration.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

Critical Mention

JANUARY 3, 2018

Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. If you don’t get enough chances to write at work, start a blog. Offer to guest blog. Another tip: Try a program like Pablo by Buffer to create your own images to accompany social media and blog posts.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. Foster a company culture that prioritizes customer satisfaction.

Trends 105

Trends YouTube Video Social Media 105

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Conversion: 2 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Owned (company blogs). Visuals (photos, infographics, etc.). Compare that with digital advertising, in which.02% She currently contributes content to a number of industry-leading publications and is the co-editor of the AirPR Blog. Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Cision

MAY 29, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. So what can marketers do to ensure content gets seen?

How To 129

How To Content Marketing Engineering Advertising 129

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

5W PR

JUNE 28, 2018

For instance, a good PR story should have a plot – outlining the company as an introduction, what it achieved as the “middle” and what it plans to do next as the end. Of course, the stories any PR company create need a few features to make them truly incredible, including: Emotion. Tips for Better Storytelling.

Storytelling 60

Storytelling Infographics Agency Strategy 60

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. 74% of PR pros report an increase in work quality when using AI.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

JUNE 12, 2018

The Denny’s Press Release “Accident” Last week the company issued a press release about new breakfast plate. A copy of the document that was allegedly sent to reporters included edits to the company CMO had previously suggested – but weren’t for public consumption. The edits were eccentric. This is a press release.

Creativity 60

Creativity Infographics B2B Corporate 60

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. The former applies to influencer relations, native advertising, and product placements. Owned content is created content. It’s the well-known press release and media kit.

Media 120

Media Content Marketing Infographics Fashion 120

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

In smaller companies this person may even be the head of the agency, while in larger organizations it’s likely a group director or EVP. But, like many agencies, we create so much written content – bylines, blog posts, op-ed pieces, etc., The senior coach.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

PR Fuel

JULY 5, 2020

Press releases aren’t meant to act as marketing material for your company. Press releases are often written for: New product announcements Hiring announcements Event announcements Company mergers Rebranding Opening a new office Receiving awards. They can also include photographs, media, or infographics depending on the topic.

Writing 52

Writing How To SEO Infographics 52

Cision

OCTOBER 19, 2015

“PR isn’t sales, but if your PR isn’t supporting your sales, you’re missing a really big opportunity to show the value of PR and how PR really impacts the bottom line and impacts the growth of a company.”. Don’t just advertise anymore; instead, be honest. To be successful in PR, you need to work with other departments, including sales.

Infographics 120

Infographics SEO Engineering Strategy 120

5W PR

NOVEMBER 2, 2016

Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. With most of these ads being ignored, companies have to find other ways to target their shoppers. Highlight company achievements. Ultimately, PR is self-serving.

Publicity 87

Publicity Case Study Infographics Energy 87

Onclusive

MAY 10, 2018

“This free, social CRM tool plugs right into your Gmail and provides a photo of your contact, an overview of their LinkedIn profile, company, title, location, Twitter, and connections you have in common,” she says. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)

Storytelling 230

Storytelling Technology Tools Infographics 230

Solo PR Pro

OCTOBER 18, 2022

Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications. I didn’t want to box myself in to just one area of communications when I launched my company. That’s what’s most important.

Media Relations 97

Media Relations Media Social Media Internal 97

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. There are many ways to distribute and amplify your content: Social advertising. Post on your blog. Guest posts on influencer blogs. Original images.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. There are many ways to distribute and amplify your content: Social advertising. Post on your blog. Guest posts on influencer blogs. Original images.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. There are many ways to distribute and amplify your content: Social advertising. Post on your blog. Guest posts on influencer blogs. Original images.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Sword and the Script

MAY 20, 2017

The idea is that a prospect unfamiliar with a company has different information requirements than one that has the business’ products already on a short list. Basics are good because sometimes business put forward elaborate models of the buyer’s journey that are too complicated for a company to execute against and it smothers the program.

Content Marketing 63

Content Marketing Marketing Real Estate B2B 63

Beyond PR

JANUARY 20, 2017

I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. It took a while for advertisers to realize that consumers weren’t responding to them, and finally — finally! Advertorials are Dead.

Brand 40

Brand Branding Small Business Advertising 40

Ishmael's Corner

MAY 10, 2015

BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords. . - MailChimp : Online email marketing solution to manage contacts, send emails and track results.

Tools 60

Tools B2B Software Storytelling 60

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? At SHIFT we’re big proponents of data-driven PR.

B2B 60

B2B Marketing Construction Analytics 60