ImPRessions - Crenshaw Communications

MARCH 18, 2022

In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients. In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. .

Media 296

Media Local Product Launch Newspapers 296

Ronn Torossian

FEBRUARY 28, 2024

Despite concerns about AI taking over press releases and media pitches, generative AI actually offers PR professionals opportunities to improve their skills, streamline workflows, and gain […] The post How Generative AI Can Benefit Public Relations Strategies appeared first on.

Strategy 195

Strategy Publicity Pitching Technology 195

Business Wire

MARCH 11, 2021

I am sure by now, you’ve noticed that everyone is talking about the value of including visuals with your news release. I’ve worked in Business Wire’s newsroom for nearly 20 years and it has been great to watch the evolution of multimedia in the press release. First, it was text only news releases.

Blogging 443

Blogging Report Media Relations Media 443

Prowly

FEBRUARY 26, 2024

With press release writing, it’s not all about the content. The way you present – or format – your press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect.

Examples 104

Examples Writing Blogging 104

Prowly

FEBRUARY 26, 2024

With press release writing, it’s not all about the content. The way you present – or format – your press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect.

Examples 104

Examples Writing Blogging 104

PR for Anyone

MAY 24, 2022

Now for PR Myth #2 – you have to send out a press release.to Once upon a time, yes, a press release meant something and only solid news stories were sent out. Nowadays, with the internet, anyone can send out a press release. And press releases are expensive. PR Myth #2. land media attention.

Pitching 130

Pitching Television Interviews YouTube 130

Prowly

FEBRUARY 5, 2024

Press releases are usually all about writing. It can seriously improve your press release efficiency. When you notice all press release design decisions you (often unconsciously) make, you’ll definitely upgrade your workflow.

Examples 104

Examples How To Writing Blogging 104

Ronn Torossian

NOVEMBER 9, 2023

Finance PR involves much more than just disseminating press releases. It’s about building and maintaining trust, managing reputations, and communicating complex financial matters to diverse audiences. In the fast-paced and highly competitive financial services industry, effective public relations can be a game-changer.

Strategy 195

Strategy Banking Financial Reputation 195

Muck Rack

MAY 15, 2018

About all those “press release is dead” articles

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ImPRessions - Crenshaw Communications

JULY 27, 2021

I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. Here are some things I certainly didn’t learn about PR in college.

Conference 368

Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Fun fact about me: before getting into PR , I wanted to be a reporter. What are you writing about? Often you’ll see press releases that proclaim a company is “proud to announce” something, which is a big no-no in journalism unless it’s in a quote. Journalists prefer that press releases be as straightforward as possible.

Writing 294

Writing Journalism Pitching Guidelines 294

PR for Anyone

AUGUST 11, 2021

The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. ” He still gushes about that. Here’s a video I did recently about personalizing the pitch: Sending a Press Release? ” The answer is no. Put that in your email.

Pitching 223

Pitching Media Television How To 223

Beyond PR

MAY 15, 2017

I find that a lot of business owners have a skewed idea about what a press release can do for them. They either think that by publishing it, top-tier journalists will see it and instantly want to write about them. Even if someone does read your press release, they don’t have to click the link to your site.

Analytics 52

Analytics Small Business Writing Report 52

ImPRessions - Crenshaw Communications

JUNE 27, 2022

But tools like press releases and feature story placements are just the beginning. Capturing interest from followers can also strengthen a brand’s relationships with key press. Data pulls are a great way to get a quick hit, especially if the data reveals something new and relevant to targeted press. .

Social Media 322

Social Media Data Report Tools 322

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about. The same holds true for the quotes we may write in press announcements. How many press releases have you seen that start with these words? We’re proud to announce….

Course 418

Course Meeting Industry Corporate 418

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

In the PR world, press releases are our bread and butter. However, in the age of the 24/7 digital news cycle, the role of the press release is up for debate — and some consider them obsolete. But a press release is only as good as its distribution. But are they really? They’re here to stay.

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

DECEMBER 1, 2022

A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. First of all, every news release doesn’t need to include a quote. And for releases that do need them, they’re too often overlong, boring, or repetitive. Bland executive quotes are one of my all-time PR pet peeves.

Guidelines 203

Guidelines Data Course Financial 203

Prowly

SEPTEMBER 11, 2023

There are more sports occasions worth writing a press release about than just winning a game. And how to write captivating sports press releases? But what are they?

Sports 104

Sports Writing Examples How To 104

Prowly

SEPTEMBER 11, 2023

There are more sports occasions worth writing a press release about than just winning a game. And how to write captivating sports press releases? But what are they?

Sports 104

Sports Writing Examples How To 104

Prowly

OCTOBER 26, 2023

Press releases are one of the most effective ways to spread the news about your restaurant. However, most restaurant owners don’t have press release writing skills. Today, we’re going to change that.

Writing 104

Writing Examples How To Industry 104

Prowly

OCTOBER 19, 2023

An artist press release – the tool to let the world know about the big events from an artist’s professional life. Let’s see how to write a press release […] The post How to Write an Art Exhibition Press Release (Example and Template) appeared first on Prowly Magazine.

Writing 104

Writing Examples How To Pitching 104

PRSay

JUNE 28, 2023

For more than 100 years, PR professionals have relied on press releases as a key element of their communications toolkit. But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? Cision is a proud sponsor of PRSA.

Brand 136

Brand Branding Infographics How To 136

Agility PR Solutions

JULY 26, 2023

Distributing press releases to journalists, reporters, and other influencers is a great way to build awareness of your business. After all, if you’ve got a great story or news to share about a brand, you want it to get as much coverage as possible.

Small Business 147

Small Business Report Brand Branding 147

Flack's Revenge

APRIL 13, 2023

I am a big fan of the show Succession, an HBO Max drama about family media empire Waystar Royco, run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). PR is well-integrated into almost every episode, amidst storylines about optics, crises, and public image-shaping. But this early in the final season?

YouTube 177

YouTube Writing Blogging Company 177

Beyond PR

MAY 10, 2016

If you’re like me, it doesn’t matter how many press releases you’ve written or how many templates or tricks you have to make the process faster, every release starts with a fresh slate and a lot of questions. From “What am I writing about again?” Who cares about my press release’s story?

Writing 40

Writing Local Exercises Internal 40

Prowly

FEBRUARY 19, 2021

Searching for the best press release examples? Jump straight to press release examples No matter if you’re about to promote a product launch, release a new book, or announce a new hire – you’re probably looking for the best press release examples to get inspired from.

Examples 210

Examples Product Launch 210

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I’ve been able to use my content skills for press releases and bylined article drafts. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. Unlike exclusives, we send releases under embargo to multiple reporters at the same time.

Journalism 344

Journalism Internal International Pitching 344

Newsfile

NOVEMBER 14, 2023

By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. In addition, explore how our Top 5 Holiday Press Release Themes can inspire engaging, festive stories for any industry.

Examples 116

Examples Energy Retail Product Launch 116

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. But in our business the role of the press release is up for debate. Here’s why.

SEO 221

SEO Data B2B Writing 221

Presspage

APRIL 11, 2024

To keep up the momentum for the next 15, the founders look back on the early days, talk about how far the company has come and give us a preview of what's in store for the future. It included photos, videos, press releases and even a chat tool for sending instant inquiries to us.

Enterprise 117

Enterprise Automotive Company Airlines 117

Newsfile

AUGUST 14, 2023

By Melissa Strle Are you looking for great sustainability press release examples? Ones that can give you inspiration and ideas for your own sustainability press releases? Well, the Barbie brand’s sustainability news releases will give you the inspiration that you need.

Examples 95

Examples Fashion Engineering Report 95

Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. Just because most journalists agree that press releases are a top priority when looking for trusted sources doesn’t mean all press releases hit the mark.

Examples 62

Examples Product Launch Data Report 62

Flack's Revenge

SEPTEMBER 1, 2021

First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. Is the Press Release Truly Dead? piece because I had heard from a colleague that her journalist friend said the press release is dead. I WILL, GODDAMNIT!!!!!!

Writing 177

Writing Pitching Report Industry 177

Remote PR Jobs

NOVEMBER 8, 2022

Creating a positive reputation for your brand can open the door to new opportunities with press and media, as well as adjacent opportunities within your industry. You might have a stellar product or service on your hands, but add in a media article that talks favorably about the company?

Case Study 230

Case Study Engineering SEO Reputation 230

Cision

AUGUST 14, 2017

But a press release can do so much more than simply tell someone about your company. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. The news announcement should lay this out from the very beginning of the release. High-quality links.

Writing 310

Writing How To Infographics Pinterest 310

Remote PR Jobs

JANUARY 30, 2024

Well-written press releases, social media posts, and blog articles help PR practitioners capture attention, build credibility, and influence public perception. From media pitches and press releases to event planning and crisis management, there are a myriad of duties that require careful attention and execution.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Newsfile

AUGUST 17, 2023

By Melissa Strle Education press release examples from around the world will help you learn how to spread your education news to an ever-increasing and competitive global education marketplace. Subjects of Education Press Release Examples We’ve published and compiled 15 education press release samples for you to view.

Education 98

Education Examples Nonprofit Policies 98