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5 Ways To Write Like An Expert Without Writing A Book

Waxing UnLyrical

Publicity experts swear by becoming an author of something. If you realize you’ll never stop learning, you’ll stay humble and human, and we readers like that. Talk to and reference the experts. Even the experts refer to the experts. Learn to write for different readers and venues. Tell everyone’s story.

Writing 76
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How to Use eBooks to Grow Your Authority

ReimaginePR

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. That doesn’t seem like a guaranteed path to brand authority. 5 Reasons Why You Should Create an eBook. One of my favorite ways to grow an email list is with a free ebook. Click Here.

eBook 219
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5 Solos PR Pros Share How They Structure Their Work Day

Solo PR Pro

There’s a whole community of like minded people you can lean on. 5 solo PR pros share how they structure their work day. I’ve been an early riser since my days as an NCAA gymnast at UC Berkeley – out of bed daily by 5:30 a.m. Just because you’re a solo PR pro doesn’t mean you’re in this alone. if I can help it. Bottom line?

Meeting 98
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Professional Development: An Investment in Yourself

Solo PR Pro

Do you want it to keep delivering for the next 5, 10 or even 20 years? Taking the time for professional development may feel like a luxury or an indulgence but it is not. Below are just a few ways that you can invest in yourself regardless of budget. Blogs, Books, and Podcasts. And that’s perfectly fine!

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . A share is different from a “Like,” which is just a passive “wave” at your content. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it.

Marketing 239
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PR 101: How to Pitch The New York Times

Cision

It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. Barring bouncebacks, the email system is likely still working, the reporter or editor just isn’t interested. There is no other newspaper like The New York Times. Don’t call. This also goes for follow-ups.

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Behind the Headlines With Chris Shigas

Cision

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. We truly can run the world without consuming the earth. You need to talk to people.