Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. No matter the budget you put into your campaign, sometimes it’s clear that an overarching change in strategy is necessary. The problem is, how do we implement that change? 1) A/B TESTING.

Facebook 110

Facebook Advertising Advertising Creativity 110

Cision

DECEMBER 1, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. It rounds out the picture of who you are and demonstrates your authority.

Examples 225

Examples Insurance Insurance Fashion 225

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. You can even sync up your Hunter.io account to help find even more contact info.

Tools 62

Tools Blogging Pitching Google 62

Business Wire

MARCH 20, 2018

Today’s communicators hav e the difficult task of reaching millennial audiences. Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. What is Millennial Media anyway?

Reddit 159

Reddit Media Analytics Trends 159

Critical Mention

AUGUST 20, 2020

Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. Take that extra bit of time during your workday to enhance your communication and PR skills by tuning into PR Week’s Webinars. Share Tweet Share. PR Week Webinars. Talk Like Ted.

Resources 136

Resources Communications Education Guidelines 136

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. Thought leadership is about establishing yourself and your organization as an industry leader. What is thought leadership? There are differences, however.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Critical Mention

FEBRUARY 4, 2020

Values: Weber Shandwick’s core values involve bringing attention to companies through engagement, finding empathy and understanding in order to maintain respect, gathering a variety of perspectives to raise inclusion and delivering content that is always truthful. Utilize their News section to get your latest PR and communications insight.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

MARCH 1, 2016

It starts by considering all possible channels and the best ways to reach key audiences with your story. Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead. Here’s why. Blog storytelling has reach.

Blogging 159

Blogging Interviews Storytelling Community 159

Cision

AUGUST 30, 2017

However, gaining the attention of influencers in your field isn’t always easy. This might go without saying, but your very first step in attracting the attention of an influencer is to write something they would want to share with their readers. How is your information exceptional? Write Great Content. Highlight the Influencer.

Strategy 243

Strategy Writing Social Media Guidelines 243

Cision

JULY 12, 2017

It’s ready to go and reel in your audience — and a whole new group of readers. By incorporating these five tips into your regular content strategy, you can leave a better impression on those readers trying to decide to click or not to click. You spent hours constructing the most amazing piece of content. Well, sort of.

Brand 236

Brand Branding Engineering Web 236

Cision

NOVEMBER 29, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. It rounds out the picture of who you are and demonstrates your authority.

Examples 167

Examples Insurance Insurance Fashion 167

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations. Polarized audiences.

Media Relations 172

Media Relations Media Pitching Survey 172

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. Yet, here’s a few ways to help build your business on Instagram now with a strong strategy, targeting of the right influencers and a few other tricks we provide below. But you can also put new ones in several days later to refresh your post.

Instagram 158

Instagram Publicity How To Social Media 158

Cision

AUGUST 3, 2015

Your audience is there, which means you need to embrace this fast-growing social platform. At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers. Share exclusive content.

Instagram 120

Instagram How To Trends Employee 120

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with.

Construction 62

Construction How To Media Google 62

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. But,you can.

Social Media 120

Social Media Technology Pinterest How To 120

Solo PR Pro

JULY 27, 2021

As a solo PR pro, your website is often your first chance to make an impression on a prospective client. Whether you’re building your solo website from the ground up or considering a refresh of an existing site, we’ve rounded up the top five elements you must include. Your business email listed here is typically a good start.

Social Media 131

Social Media Writing Tools Examples 131

Cision

AUGUST 13, 2015

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. However, marketing and PR professionals can become easily overwhelmed by the number of best practice lists published on the Internet. Think About Your Audience. Determine Your Theme.

Instagram 120

Instagram How To Trends Storytelling 120

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. Not the best way to make an impression. click image for higher resolution).

B2B 102

B2B Twitter Brand Branding 102

PR Fuel

APRIL 2, 2021

Are you wondering how you can make your press releases more sharable for social media? This is a great way to make the most of your press releases by sharing them with a wide audience online. If you want to boost engagement when it comes to sharing press releases on social media, keep reading.

Social Media 62

Social Media Media Mobile Infographics 62

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Start with outlining your goals for the page – Customer Acquisition? Apply these insights to your strategy.

Social Media 112

Social Media Media Mobile Pinterest 112

Buzzstream

FEBRUARY 9, 2024

Building relevant , quality links naturally is always the best way to go. Link building using white hat tactics is the best way to ensure your site has a natural, quality backlink profile. don’t rely too heavily on any tactic, spread out your strategies. Building links is supposed to take work.

Google 71

Google Infographics Pitching Resources 71

Cision

DECEMBER 14, 2015

A lot has been written in the past year about the limited reach and engagement level on various social media platforms. you can expect only a small fraction of your potential audience will ever receive your communication, much less act upon it. And in this scenario, your reach is far greater.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Critical Mention

SEPTEMBER 24, 2019

Close out 2019’s last quarter with a bang by boosting your marketing practices. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals. Define and Target your Audience. Create Personalized Email Campaigns.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Prohibition

DECEMBER 13, 2019

Keeping up with Facebook ’s ever-changing algorithms and ensuring you’re not only delivering the right kind of content for your audience but posting at the right times isn’t always the easiest of tasks, but we’re here to break it all down to help you really crack social media content on Facebook. and after 5 p.m.

Facebook 62

Facebook Social Media Video Viral 62

Critical Mention

JUNE 26, 2019

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Copyblogger. Content Marketing Institute.

Blogging 92

Blogging Marketing Content Marketing eBook 92

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences.

Examples 52

Examples eBook Infographics Analytics 52

The Resolution Blog

JULY 9, 2018

How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? It’s time to start thinking how to amplify your coverage. One of the best ways we’ve found to ensure coverage lives on once it is live is to work closely with the client to integrate it into their own channels.

Retail 168

Retail Internal International Twitter 168

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Your competitor is no longer the shop down the street or even a contender in your home state or country. Your competitor is no longer the shop down the street or even a contender in your home state or country.

How To 198

How To Real Estate Web Case Study 198

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. Too often the perfect plan that meets all your needs is not in your budget.

Measurement 52

Measurement Communications Survey System 52

Prohibition

APRIL 21, 2021

The algorithms across all social media platforms can be tricky to figure out. Luckily, there are some methods and ideas to increase engagement levels that stand the test of time and are a sure way to help increase rates across your page. Take the time to respond to questions and queries on your posts.

Instagram 62

Instagram How To Trends Social Media 62

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. Check out my post to find out how.

Tools 136

Tools Publicity SEO Measurement 136

Cision

JUNE 10, 2015

You know those tired, old social media tactics you rely on? Around 500 communicators gathered in Atlanta for Social Media Today’s Social Shake-Up 2015, where dozens of social thought leaders spilled the beans on the latest industry best practices. How Social Has Changed Communication.

Social Media 120

Social Media Data Community Crisis 120

Buzzstream

MARCH 13, 2024

This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. Enter digital PR. If properly executed, it’s a knock-out punch.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

JULY 27, 2015

“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media. It boasts the highest engagement of any social network (4.21 In this post, I want to share 10 Instagram tips from the experts.

Instagram 120

Instagram Mobile Social Media Writing 120

Prohibition

MARCH 24, 2020

Social media advertising is a powerful way to communicate your brands products, key messages and services to a wider audience. Facebook is a platform used by many people and is a great place to start if you’re looking to advertise on social media.

Facebook 62

Facebook Advertising Advertising Social Media 62

Presspage

FEBRUARY 1, 2019

It’s easy to get intimidated with analytics when you start your PR career. While not the perfect PR measurement tool, Google Analytics allows you to analyze online user demographics, behavior, interests, interactions, and more which are very important metrics to have when proving the value of your activities.

Analytics 154

Analytics Google Measurement Data 154