Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. For example, LinkedIn trends toward white, middle-aged men with college degrees making $75+. Meanwhile, TikTok trends younger Hispanic and African-American women with lower incomes and some college. Twitter trended much younger.

Social Media 103

Social Media Report Pinterest YouTube 103

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Too often marketers become enamored with the latest trends and tools. Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Marketing predictions. Back to basics. “We

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals.

Media Relations 172

Media Relations Media Pitching Survey 172

Stephen Waddington

JULY 16, 2021

It is no surprise that demand for public relations roles is booming. Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. It's a must read for personal development.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

JUNE 17, 2021

The Online Nation 2021 Report published by Ofcom provides insights into use of the internet in the UK. It is packed with insight for marketing and public relations planning. Ofcom’s Online Nation 2021 Report covers every aspect of adoption and behaviour on the internet in the UK. The internet and young people 5.

Retail 88

Retail Mobile Facebook Instagram 88

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Society of Professional Journalists , MediaBistro , Foreign Press Association – to survey 2,482 journalists from January 11 th to February 8 th of 2021.

Social Media 108

Social Media Report Survey Media 108

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. How long it takes for a category to emerge and go big relates to many factors: is there a real market for this new kind of thing, is it affordable, does it work as promised? Image by Free-Photos from Pixabay.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Sword and the Script

AUGUST 1, 2022

Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Michelle Garrett , PR consultant, Garrett Public Relations. The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly.

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021.

Media 105

Media SEO Analytics Analysis 105

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. How long it takes for a category to emerge and go big relates to many factors: is there a real market for this new kind of thing, is it affordable, does it work as promised? Image by Free-Photos from Pixabay.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Social Media 62

Social Media Trends Consumer Video 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Even if you can only catch a tiny slice of that audience, you’re in for a big win. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In this read, we’re diving into social commerce and its power as a game changer in the ecommerce industry. The convenience? Impeccable. No, it’s not.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. It finished the full year 2021 with $403 million in sales and was cash-flow positive. Million and Eyes the U.S.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. OnePitch told the publication that 1,100 PR professionals are using the platform.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. She quotes Signal AI CEO David Benigson as saying, “The acquisition should add between 5% and 10% to top-line revenue this year.”. The SaaS database GetLatka says Digimind didn’t raise any funding, was founded in 1998 and finished 2021 with $18 million in revenue and 600 customers.

Publicity 85

Publicity Survey Enterprise Pitching 85

NewsWhip

JUNE 20, 2022

In 2021, Reuter’s Digital News Report showed that our European neighbors were increasingly active online, with 69% of Germans , 76% of Italians , and 78% of Spaniards sourcing their news from the web and social media. In fact, 31% of Americans get their daily news from Facebook. But what about the rest of the world? . page likes and 10.7M

Facebook 78

Facebook Newspapers Sports Television 78

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Who doesn’t want that? For Mary, “It's the must-attend of the year.”.

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Did you know? Check out our services.].

Technology 167

Technology Publicity Software Pitching 167

Newsfile

OCTOBER 24, 2023

By Melissa Strle On August 30 2021, Zoom Video Communication’s stock price plunged 17% following its Q2 earnings call. As an investor relations (IR) professional, you must ensure that communication during earnings calls is clear and accurate. Utilize Security 5. Promote Your Earnings Call 2. Technically Prepare 3.

Conference 52

Conference Government Retail Analytics 52

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Social Media Trends in Startups: Danielle Mullen Owner, Semicolon Bookstore. What’s hot – and what’s not in social media right now?

Social Media 52

Social Media Trends B2C Media 52

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. cancel culture,” particularly related to DEI, will continue. What a year! In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

AUGUST 3, 2021

There are a whole lot of gates going up around publications that used to provide online access for free. The effect can make it seem like one trend is more important than the other but Talkwalker has introduced a feature to weed these accounts out. First, this is an opportunity for brands to fill the void.

Software 85

Software Case Study Pitching Technology 85

Prohibition

MARCH 30, 2021

— Weetabix (@weetabix) February 9, 2021. This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. Why should bread have all the fun, when there's Weetabix? Jaguar Land Rover goes all-electric.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. When I say “made the case” it was a detailed takedown of M&A with a long list of failed deals. I’m open to being proven wrong.

Software 85

Software Internal International Pitching 85

NewsWhip

APRIL 28, 2021

APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. The intersection of media relations, social media, & content creation. Trends in digital news. How has the consumer changed the news cycle and impacted PR measurement? Watch webinar. Read transcript. Balancing global strategy & local market needs. Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

Konnect Agency

DECEMBER 2, 2019

While the temperature drops, our public relations agency professionals from Los Angeles, Denver, Austin, and New York have been thinking about Christmas since July. Summer is when most long-lead publications (read: print magazines) begin conversations about their December issues. It’s the most wonderful time of the year!

Travel 78

Travel Agency Print Social Media 78

NewsWhip

JUNE 23, 2021

JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. Watch webinar. Read transcript.

Data 78

Data Media Analytics Energy 78

Buzzstream

FEBRUARY 9, 2024

John (@JohnMu) January 23, 2021 How to Pitch To pitch surveys and data studies, identify journalists who have covered similar studies, and craft an email or press release highlighting the main takeaways. White hat link building is building links ethically and adhering to Google’s Link Spam policies. I look forward to hearing from you soon.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

NOVEMBER 10, 2020

You’ll be taken to this page, where you can easily see each of your contacts’ full names, email addresses and publications. From my experience, and that of my former colleagues’, receiving ‘Hi all’, ‘Hi [First name]’ or even no introduction at all, is an instant way to find your pitch in the trash without a second glance.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Masters in Communications

FEBRUARY 12, 2022

It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service. It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted.

Ethics 52

Ethics Communications Print Television 52