Wadds Inc.

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. What is your view of the societal or business opportunity for public relations and management communications? More news to come.

Mobile 94

Mobile Meeting Course LinkedIn 94

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MARCH 28, 2023

Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs. One hand, some say will have devastating consequences on the future of knowledge workers: we will all soon be replaced.

Software 130

Software Technology Creativity Crisis Management 130

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 187

Marketing Content Marketing Data Social Media 187

The Hoffman Agency

MARCH 11, 2024

The results of this initiative speak for themselves: 4 out of 5 students increased their academic ambitions and declared that they had gained self-confidence thanks to their internship. As for HR software company Workday, it reveals that only 54% of French companies have embraced diversity. It must be embodied daily.

Employee 28

Employee Creativity Corporate Company 28

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Cision

NOVEMBER 9, 2017

In her relatively short career, Gabie Kur has hopped between diverse communications roles in journalism, marketing and PR, and now serves as general manager at BAM Communications’ New York office. Congratulations on your new position as General Manager of BAM Communications New York office.

Journalism 0

Journalism Enterprise Travel B2B 0

Sword and the Script

DECEMBER 24, 2019

3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles. “A 4) Marketing budgets fell but expected to grow again. Click To Tweet. of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). Here we go… (click images for higher resolution) 1. You don’t need an account to use it.

Technology 117

Technology System Tools Government 117

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Do you have a PR strategy? Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. Predictions from PR and martech providers; and.

Marketing 167

Marketing Employee Content Marketing Training 167

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. You can have designers bid on your project and create designs for you.

Creativity 150

Creativity Web Social Media Data 150

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey.

Media Relations 110

Media Relations Media Survey Pitching 110

Sword and the Script

DECEMBER 19, 2017

That may well describe how Kevin Sandlin got into the startup tech scene. He says his first “real job” with a high-tech startup after his MBA program was the result of having going to high school with someone that worked there. Today, we have 20,000+ readers or followers and more than 300 active blogs. Why culture?

Marketing 65

Marketing Local Pitching Blogging 65

Sword and the Script

JULY 6, 2021

In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. Onclusive and Cison have competitive attribution features.

Pitching 88

Pitching Report Software Survey 88

Stephen Waddington

SEPTEMBER 18, 2020

Should education and qualifications be mandatory in public relations, as they are in other professional services such as finance and law? I think we should place greater value on working experience, both inside and outside of traditional PR. Check that you still have an inclusive culture. It’s the basics and a must have.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Cision

SEPTEMBER 10, 2015

Current planning and operations should include these. Horizon trends are not yet widespread and are currently important in only a few specialized sectors, but are such strong forces of change that four- to eight-year plans should take them into consideration. An additional 4 billion in the developing world do not yet have access.

Trends 120

Trends Mobile Web System 120

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). Having up-to-date media information is a key benefit.

Pitching 85

Pitching Media System Tools 85

Communications Conversations

DECEMBER 11, 2020

During this pandemic, many people have lost their jobs. Did you feel like you had more or less communication with your new employer during the search process? And for me, I’m always worried about a tech issue like my sound not working properly or the screen freezing mid-sentence, but people are pretty forgiving these days. . .

Interviews 185

Interviews Meeting Video Energy 185

Melissa Agnes

FEBRUARY 10, 2015

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. Who would have thought that Sony would be targeted by (allegedly) North Korea on account of a Hollywood production? Does your organization communicate confidential information and trade secrets via email?

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. The assessment should consider perspectives from multiple stakeholders, including marketing and sales leaders, as well as key executives. Data analyst.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

But that doesn’t mean you should. As we explored in a previous pos t, even the most astute online tutorial will not provide the average marketer or business owner with the tools or skills to succeed. There is even a website journalists have for well-written pitches, BestPitchIEverGot , featuring the cream of the crop.

Advertising 147

Advertising Advertising Pitching B2B 147

Sword and the Script

DECEMBER 18, 2018

Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” Tech has the ability to make a lot of what we do in PR easier while providing insight that we didn’t always have. But PR pros have ALWAYS been storytellers. MG: The technology.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Bianchi Biz Blog

OCTOBER 28, 2020

Virtual press conferences come in all shapes, sizes and formats – from small media briefings to large formal product introductions – and they have several advantages that can yield benefits to both the hosting organization and the media. This also enable participant to go back to the replay to capture quotes and sound bites.

Conference 65

Conference Travel Video Report 65

Sword and the Script

AUGUST 12, 2014

On the upside, this would be my first real gig at a tech PR agency. It was circa 2000 and the tech bubble had popped and the economy was sinking fast. After four or five months of looking for work, including a 4-hour overnight trip to a B-movie horror studio in New York, I was knocked into a realization.

How To 115

How To Film Agency Corporate 115

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. While in an ideal world, these two executives are aligned, they have understandably different approaches. Communication teams must straddle all worlds.”.

Employee 147

Employee Print Writing Survey 147

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years. Pretty impressive, right?

Agency 100

Agency Advertising Advertising Twitter 100

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Thanks BuzzSumo :) 4. Do you or one of your team members have their first client meeting coming up? but it doesn’t have to be. One of the attendees was Edelman London’s Tech PR Account Manager, Peter McIntyre.

Tools 136

Tools Publicity SEO Measurement 136

prTini

OCTOBER 3, 2014

How Skype Uses Storytelling to Be the Most Human of Tech Companies. The 10 Tech Terms You’re Mixing Up. 3 Skills Every Communicator Must Have. The Many, Many, Many Things You Should Say No to at Work. Three SEO Tips PR Pros Should Know. 4 Questions to Help You Decide. S ign up today !

Skype 45

Skype Case Study Education SEO 45

Cision

JULY 29, 2015

With more ways of communicating instantly and globally than ever before, everyone to have a voice. Podcasts are an ideal communication medium for brands hoping to build awareness and value. All your audience has to do is plug in a pair of headphones and listen to what you have to say. Know your goals for the podcast.

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. Modern marketers are expected to master both traditional and digital skills to deliver measureable results. So, who should earn a spot on your performance-driven inbound marketing team? Whitman School of Management at Syracuse University.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. Modern marketers are expected to master both traditional and digital skills to deliver measureable results. So, who should earn a spot on your performance-driven inbound marketing team? Whitman School of Management at Syracuse University.

Marketing 40

Marketing Mobile Engineering Technology 40

Sword and the Script

FEBRUARY 21, 2017

If you don’t have time to read it to the end now, bookmark this post and come back when you do. And now, in a much more data-centric marketing world, the tools and approaches have evolved, but the fundamentals remain. We have to start with data. 4) The rise of inbound marketing seems to have made “sales” a dirty word.

Marketing 64

Marketing System Data Tools 64

Buzzstream

MARCH 21, 2024

For example, the tech industry tends to lean more toward sharing data-rich visualization, whereas lifestyle journalists prefer more photography. Media List Examples – What Should Your Media List Look Like? For example, in the construction industry: So, always ensure your goals are aligned and communicated with the business.

Construction 62

Construction How To Media Google 62

PR Conversations

JUNE 3, 2016

I’ve always been curious about society and human behaviour and have always loved to write and create — doing public relations for social good is being paid to do what I spend all my time thinking about anyway. They earn the right to advise and shape where they work so that it makes better decisions and then communicates them brilliantly.

Government 40

Government Social Media Local Corporate 40

Sword and the Script

NOVEMBER 14, 2017

More importantly, we haven’t examined how all these little changes through the years, have fundamentally changed business. That could have been 20 years ago or more. Most B2B organizations do not have a marketing leader, the authors say. 4) Marketing should create value rather than describe it.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

Sword and the Script

MAY 23, 2023

The reason is simple: Businesses have access to data and tech but struggle to make sense of it. Here’s my take on six skills that I’ve found super-useful when working in Revenue Operations. Whether it’s a specific process, a new piece of tech, or a simple spreadsheet – ask questions and learn them inside-out.

System 81

System Data B2B Report 81