ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? Clear goals will help define the PR strategy your agency will adopt.

Agency 310

Agency Measurement Meeting Reputation 310

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

Publicity 128

Publicity Government Guidelines Facebook 128

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

At this point a year ago, few people would have predicted that Russia would invade Ukraine, or several other major events of 2022. So it behooves us to take all measurement predictions with a bucket-load of sand. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year.

Measurement 40

Measurement Analytics Data Reddit 40

Ethical Voices

DECEMBER 12, 2022

Key findings from the 2022 Brands In Motion Study. Let’s talk about the 2022 Brands in Motion report. Are there any other key points that you want to highlight from the 2022 Brands in Motion study? Companies should lean into the areas where they can deliver measurable and lasting results.

Ethics 74

Ethics Brand Branding Internal 74

Stephen Waddington

MARCH 15, 2022

We've opened paid and funded applications for the second Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. Hard to pick a favourite week but learning from the strategy and measurement sessions with Anne Gregory and Richard Bagnall was useful to my work.

Mobile 116

Mobile Meeting Course Ethics 116

wiredPRworks

MAY 23, 2022

To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. The post How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022 appeared first on wiredPRworks.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Shift Communications

JANUARY 17, 2023

Those words sum up the climate of 2022 and early 2023. This will remain true, especially as mistrust and uncertainty (around companies, sectors, leadership, the media, influencers, products, the economy and so on) run rampant. With that in mind, we asked SHIFT leadership and client advisors what they’re keeping top for clients in 2023.

Strategy 78

Strategy Communications Leadership Employee 78

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 137

Survey Communications Measurement Internal 137

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Even a business as big as Twitter was eclipsed by the arrival of Elon Musk in 2022 when he purchased the company for an eyewatering $46.5bn.

Reputation 195

Reputation Corporate Brand Branding 195

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Even with the increase in spending, the advertising environment for streaming is still working out issues related to measurement and fragmentation of platforms. Effective navigation of the space is critical for the key players who want to establish a leadership position in the category and get ahead of the competition.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Even with the increase in spending, the advertising environment for streaming is still working out issues related to measurement and fragmentation of platforms. Effective navigation of the space is critical for the key players who want to establish a leadership position in the category and get ahead of the competition.

Trends 170

Trends Advertising Advertising Video 170

Wadds Inc.

JULY 7, 2022

The report finds that practitioners continue to face challenges in helping organisations move beyond intent towards action: only a quarter (24%) of organisations set science-based targets and 59% do not measure carbon footprints. Edelman announced a review of its client portfolio and the creation of a transition plan in January 2022.

Leadership 52

Leadership Publicity Energy Crisis 52

Stephen Waddington

NOVEMBER 10, 2021

It was a measure of his humanity that he took the time to wish an upstart competitor good luck. The PRCA has provided much needed industry leadership and support. Socially Mobile opens today for applications for the first cohort in January 2022. Thanks to the PRCA for the Mark Mellor, Outstanding Contribution Award.

Mobile 143

Mobile Community Education Government 143

PRSay

FEBRUARY 23, 2022

First up: PR measurement lets communicators speak the language of the boardroom. As public relations evolves to include data analysis that measures campaign results, communicators might be reluctant to embrace these new tools that have not traditionally been part of the profession. 17 livestream on PRSA’s LinkedIn page. A simple plan.

LinkedIn 126

LinkedIn Strategy Measurement Analytics 126

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR. How will that be measured?

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

SEPTEMBER 28, 2022

billion in 2022 and grow to $4.56 That’s a pretty generous measure too. LinkedIn had done a lot of good with it’s think tank and restitution of the value of branding and genuine thought leadership in B2B marketing. Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01

B2B 89

B2B Marketing LinkedIn Content Marketing 89

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. He is the 2022 PRSA international assembly delegate. Illustration credit: bluebackimage ].

Local 133

Local Crisis Management Internal International 133

Sword and the Script

OCTOBER 11, 2022

That’s according to 53% of the 483 communicators that responded to the 5th Annual JOTW Strategic Communications Survey for 2022 ( summary and highlights ). If you ask communicators and PR professionals why clients hire outside help, the majority will find consensus around one answer: execution, or in other words, an extra pair of hands.

Agency 147

Agency B2C B2B Survey 147

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”. Pressure on measurement. Jack of all trades.

Communications 126

Communications Crisis Internal International 126

Reputation Us

DECEMBER 14, 2022

Looking back, 2022 brought in the Year of the Tiger. While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership. The 2022 Edelman Trust Barometer found that most people believe businesses are not doing enough to fix societal problems.

Reputation 78

Reputation Insurance Insurance Employee 78

Stern + Associates

AUGUST 5, 2022

Award-winning Harvard Business School Professor George Serafeim’s extensive research shows that when organizations embrace a strategic approach to managing environmental, social and governance (ESG) issues – and measure their progress – they can significantly boost their bottom line, reputation and ability to compete.

Handbook 62

Handbook Government Measurement Strategy 62

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

MARCH 1, 2022

In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Cision has cycled through most of its leadership team under the current equity holders. ESG outlook.

Software 126

Software Case Study Advertising Advertising 126

Wadds Inc.

NOVEMBER 17, 2022

Richard Bagnall, Co-managing partner of CARMA and Chair of AMEC 2016-2022. He’s spent more than 30 years lobbying practitioners to recognise the value of their work through measurement and planning. Every profession has its heroes: In football you think Pele, in measurement you think Richard Bagnall.

Measurement 98

Measurement Energy Conference Industry 98

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

OCTOBER 1, 2020

Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. About one in three (33%) respondents say AI is being deployed in their sales or marketing department today – and that’s expected to jump to 59% by 2022. Give our services a try.

Survey 101

Survey Trends Marketing Creativity 101

Stern + Associates

JUNE 29, 2023

.” “This requires both pressure-testing your firm’s operational and financial health (its P&L and balance sheet) in worst-case scenarios and staying alert for measures you might take, even amid chaos, to find a winning edge.”

Airlines 62

Airlines Ethics Financial Strategy 62

Stern + Associates

JANUARY 26, 2023

According to a 2022 study by ADP , seven out of every ten workers have contemplated a major career pivot this year – leaving leaders around the world struggling with “the great Re (-signation, -set, -negotiation, -think)” as well as its cousin “quiet quitting.”

Employee 111

Employee Company Marketing Case Study 111

Sword and the Script

JANUARY 11, 2022

Underneath it all, the leadership team has to balance the blending of cultures. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. The deal will close in Q1 2022. Competitive deals come with pressure to generate returns for investors quickly. Terms of the deal were not disclosed.

Reputation 85

Reputation Technology Tools Data 85

Reputation Us

DECEMBER 2, 2021

Action 2: Prepare For 2022 Crises. Leadership may conduct an annual review of risk, but stop short of determining where the next problem will come from, or what to do about it. Scoring your reputation and measuring it can show you whether you are making improvements, or going backwards. Action 3: Monitor Reputation Benchmarks.

Reputation 88

Reputation Crisis Government Corporate 88

Stern + Associates

APRIL 13, 2023

According to Harvard Business School Professor George Serafeim , author of “ Purpose and Profit: How Business Can Lift Up The World ” (2022), the good news is that while a transition to net zero creates some risks, it also presents opportunities for organizations and their investors.

Policies 94

Policies Energy Government Crisis 94

PRSay

DECEMBER 28, 2021

Here are five basics to keep in mind before your email marketing campaign takes off in 2022: 1. Know how to measure the success of your campaign. These are just a few questions that should guide your thinking as you prepare to launch. Work within your limits. How will you know your email marketing campaign is a success?

Marketing 210

Marketing Apparel Data Software 210

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. So how do you generate valuable leads and drive measurable results? All you need is a comprehensive public relations strategy to execute.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. So how do you generate valuable leads and drive measurable results? All you need is a comprehensive public relations strategy to execute.

Agency 52

Agency Local Newspapers Interviews 52

Stern + Associates

NOVEMBER 16, 2023

Shockingly, a 2020 survey measuring Holocaust awareness in the U.S. .” – Tova Friedman, The New York Times Bestselling Author of “The Daughter of Auschwitz” In the digital age, we have access to more information than ever before – but somehow, knowledge of the horrors of the Holocaust is slowly eroding.

Survey 62

Survey Groups Storytelling System 62

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 104

Interviews Publicity Technology Social Media 104