Communications Conversations

MAY 26, 2022

If you’re like most brands, it’s probably spend in content creation and ads. Meanwhile, how much time do we spend on listening and community-building? Think about community management. Clearly, many brands are minimizing community management as well. And, truth be told, they have been for a while.

Social Media 143

Social Media Marketing Media Community 143

Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace. And I also lead our annual Brands in Motion Research. We’re focusing on purpose-driven brands.

Ethics 73

Ethics Brand Branding Internal 73

Sword and the Script

AUGUST 9, 2022

Ask 10 PR pros what their top communications challenges are and about three in 10 will say: 1) cutting through the noise (35%); 2) too many priorities (31%); and. Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. The top 10 communications challenges in 2022.

Communications 146

Communications Survey Employee Measurement 146

Communications Conversations

NOVEMBER 16, 2022

I definitely have more thoughts on the skills the social media pro of 2022 should have. So, I asked five social media professionals right here in Minneapolis what they think the top 5 skills social media pros need in 2022–here’s what they had to say: Giuliana Clanin, associate director-social media, Life Time. Agility.

Social Media 174

Social Media Media Analytics Data 174

Communications Conversations

DECEMBER 2, 2021

, many of us will start the planning process for 2022. Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B). Yep, sales and leads are a primary focus on many, many brands. Because I think we’re on the precipice of a big shift.

Strategy 106

Strategy B2C B2B Resources 106

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

Shift Communications

APRIL 13, 2022

Brands today are built on social. What’s working — distinct thought leadership branding: Thought leadership from the brand and its executives should be cornerstone content on LinkedIn. As such, we see users tuning into and sharing breaking news, joining for televised events and taking part in like-minded communities.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. Consider The Impact on Local Communities.

Media 294

Media Trade Shows Travel Interviews 294

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. We’ve used some of the noisiest conversations in our community of practice as our guide.

Publicity 128

Publicity Government Guidelines Facebook 128

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. I see two broad trends for 2022.

Trends 52

Trends Trade Shows Agency Communications 52

Stephen Waddington

JULY 19, 2022

The programme is delivered via an online teaching platform and Guild community. Socially Mobile has been developed by Sarah Waddington and I along with a community of more than 50 teachers, assessors, and examiners. In today's modern world we communicate more than ever and the scrutiny on organisations is huge.

Mobile 142

Mobile Meeting Course LinkedIn 142

Communications Conversations

JANUARY 20, 2022

It’s a brand new format and brands just haven’t jumped in–which is not new at all. So, some solid reasons why brands haven’t been more involved so far. However, I see audio as a HUGE area of opportunity for brands in 2022 (and beyond). These are your brand ambassadors.

Brand 113

Brand Branding LinkedIn Twitter 113

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world!

Social Media 52

Social Media Trends B2C Media 52

MaccaPR

OCTOBER 10, 2022

As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi , Home Depot , and BEHR at the annual HAVEN influencer conference. How do brands react to an influencer’s authentic self? Would you head into your 9-5 job with messy hair and PJs on? Probably not.

Conference 62

Conference Marketing Instagram YouTube 62

Prohibition

NOVEMBER 21, 2022

The run up to Christmas is a key marketing period for most brands, but especially fashion brands. As people frantically look to find outfits for Christmas parties and festive get-togethers, or the perfect present to gift their family or friends, it’s crucial for fashion brands to try and cut through the noise.

Fashion 71

Fashion B2C Community Storytelling 71

NewsWhip

JUNE 1, 2022

Brands have been called to lead with purpose when it comes to connecting with audiences today, and Mental Health Awareness Month is a time for them to demonstrate that their efforts have real meaning. To be successful at this, brands need to understand how they can be an asset instead of simply jumping on the bandwagon.

Brand 78

Brand Branding Instagram Education 78

Prohibition

OCTOBER 12, 2023

Not only are new brands emerging, but the landscape of marketing and branding is also undergoing a transformation. Brew York, a specialist craft brewery based in York, faces this challenge head-on by creating a unique brand identity and utilising disruptive strategies.

Brand 71

Brand Branding Marketing Retail 71

Stephen Waddington

MARCH 15, 2022

Innovative learning design, a supportive community, and content from industry leading practitioners and teachers have provided Socially Mobile students with networks and strategic skills to step up in their careers. The programme is delivered via an online teaching platform and Guild community.

Mobile 116

Mobile Meeting Course Ethics 116

NewsWhip

OCTOBER 28, 2022

Somewhere in Adidas headquarters in Herzogenaurach, Germany, there’s a team of PR and Communications professionals who have just been through the toughest week of their careers. It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . The Story in a Nutshell .

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change.

Construction 385

Construction Crisis Reputation Social Media 385

wiredPRworks

MAY 23, 2022

To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. To date, I’ve written 373 posts about LinkedIn.

LinkedIn 52

LinkedIn How To B2B Social Media 52

wiredPRworks

JANUARY 13, 2022

What does it take to really crush sales quotas in 2022? In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. Sales is changing. Over to you.

Strategy 52

Strategy Training Insurance Insurance 52

Newsfile

NOVEMBER 14, 2023

Get essential tips and inspiration to create standout holiday press releases and elevate your brand this festive season. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes. billion in U.S.

Examples 116

Examples Energy Retail Product Launch 116

Wadds Inc.

JULY 19, 2022

The programme is delivered via an online teaching platform and Guild community. Socially Mobile has been developed by Sarah Waddington and I along with a community of more than 50 teachers, assessors, and examiners. In today's modern world we communicate more than ever and the scrutiny on organisations is huge.

Mobile 94

Mobile Meeting Course LinkedIn 94

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Muck Rack named Inc.

Software 162

Software Marketing Leadership B2B 162

Onclusive

FEBRUARY 15, 2024

Stronger campaign performance, a competitive edge, and increased brand health to name a few. These insights help brands understand what’s being said about them. Trend tracking with a social listening tool will ultimately inform your brand strategies and benefit you in numerous ways. Let’s delve more into this below.

Trends 195

Trends Marketing Analysis Leadership 195

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. Strategies that consumer brands who serve multiple cultures (which should apply to most!) Strategies that consumer brands who serve multiple cultures (which should apply to most!) should consider implementing in 2022.

Trends 78

Trends Marketing Consumer Community 78

Communications Conversations

AUGUST 16, 2022

Many brands are attempting to manage upwards of 5+ social media channels in 2022. They need community management. And that doesn’t even account for: influencer marketing (another huge time suck), employer brand marketing (a growing area of need for social teams); or strategic planning (obviously a must for any team).

Social Media 128

Social Media Media Resources YouTube 128

5W PR

DECEMBER 26, 2022

Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet. billion users by the end of 2022. TikTok is expected to hit 1.8 Additionally, on average, TikTok users spend 45.8

Marketing 88

Marketing YouTube Advertising Advertising 88

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

It’s only the first week of 2022, but the PR scandals and triumphs of last year already seem distant. Presumably it has the potential for tangible benefits, like jobs, investment, and new scientific discoveries for 2022 and beyond. Peloton swiftly steered its brand out of trouble by killing the campaign. The PR Winners.

Facebook 310

Facebook Crisis Employee Government 310

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. Let’s take a look.

Reputation 78

Reputation Retail Nonprofit Viral 78

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals. But the reaction in the gay and trans community was swift and angry, and sales suffered.

Banking 212

Banking Nonprofit Twitter Advertising 212

Sword and the Script

AUGUST 23, 2022

The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting in traditional media outlets, the answer stacked up this way: 49% agreed (39%) or strongly agreed (10%); 28% neither agreed or disagree; and.

Survey 136

Survey Media Report Journalism 136

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. Sure, the communication landscape has evolved with the rise of self-publishing. But reaching the right people with maximum impact? That’s where traditional media comes in.

Media 102

Media Radio Print Newspapers 102

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

B2B 119

B2B Social Media Marketing Media 119

Communications Conversations

MARCH 24, 2022

Thomas, we spend at least one class period on personal branding. Look, I don’t consider myself a personal branding expert. However, I have had lots of practice the last 13+ years as I’ve essentially developed a business from my “personal brand.” Yes, it will help you develop a strong personal brand.

Brand 88

Brand Branding Social Media LinkedIn 88

PRSay

SEPTEMBER 19, 2023

Kelley, who uses the stage name Harpy Daniels, was one of five members of the Navy’s pilot program that ran October 2022 to March 2023. In my view, Kelley’s performances and social media brand demonstrate that active-duty service members can also pursue off-duty passions as artists. You can find all of her work here.

Communications 175

Communications Ethics Public Affairs Social Media 175