article thumbnail

6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment.

Trends 385
article thumbnail

3 comms trends brands need to watch in 2022

Agility PR Solutions

With the new year now upon us, it’s a great time for brands to look at potential trends in digital marketing and digital PR for 2022. The post 3 comms trends brands need to watch in 2022 appeared first on Agility PR Solutions. While no one can be […].

Trends 164
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2022: The Year of the Employer Brand Story

Shift Communications

Employer branding is your reputation and image as a place to work. Both directly shape how the public, as well as investors and customers, view the brand. Traditionally the employer story was a slightly adapted version of the company brand story. In 2022, following this traditional approach will directly undermine growth.

Brand 135
article thumbnail

ROI-focused branding strategies to drive measurable results in 2022

Agility PR Solutions

A solid ROI-focused branding strategy should be the core of every advertising and marketing campaign. Without a proper branding strategy, a company’s content will be all over the place. The post ROI-focused branding strategies to drive measurable results in 2022 appeared first on Agility PR Solutions.

article thumbnail

CX crisis escalating in 2022: Nearly 20% of brands see drop in customer experience quality

Agility PR Solutions

Customer experience quality fell for 19 percent of brands in 2022, according to new research from Forrester—the highest proportion of brands to drop in one year since the firm first started doing this survey. According to Forrester’s US 2022 Customer Experience […].

Crisis 146
article thumbnail

20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. CommsTech will be a dominant theme in 2022. Year of the employee.

Marketing 214
article thumbnail

Facebook dominates the headlines among Kantar’s most valuable brands in 2022

NewsWhip

This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company).

Facebook 138