Stern + Associates

NOVEMBER 2, 2023

A practical guide for how marketers should be thinking about AI and machine learning that was named a top AI book and a top business book of 2022, it includes real-world examples of companies, including Starbucks and Coca-Cola, that are successfully leveraging AI in marketing. Levy Teaching Award.

Marketing 62

Marketing Privacy Training Strategy 62

PR in High Definition

APRIL 27, 2023

An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. ESG is short for Environmental, Social, Governance, so there are a host of wrap around components, like skills development, workforce reform or equality and social impact on communities.

Policies 62

Policies Employee Ethics Survey 62

PR in High Definition

APRIL 26, 2021

But investors are also beginning to factor in other elements, particularly those associated with reputation and ethics, when deciding to invest in companies. For Deliveroo, concerns over workers’ rights due to its gig economy-led workforce was a risk that investors weren’t willing to take, given the ethical and legal issues involved.

Reputation 62

Reputation Ethics Employee Travel 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Social Media 62

Social Media Trends Consumer Video 62

Sword and the Script

SEPTEMBER 7, 2021

The combined company will continue to operate under their current brands until a unified brand is announced later in 2021.” In July 2021, Meltwater grew the Premium Client segment with 45 customers, representing a net growth in annual recurring revenue (ARR) of $3.9M SocialChorus was acquired by Sumeru in July of 2020.

Software 89

Software Print Tools SEO 89

Stephen Waddington

AUGUST 29, 2019

The candidates for CIPR President in 2021 have been announced. Member engagement What’s your motivation to stand as CIPR President for 2021? How do you plan to tackle this? I’ve talked about how to make training more accessible through structured online learning and more regional events in my blog.

Meeting 96

Meeting Training Ethics Government 96

Maxim Behar

JANUARY 1, 2022

The communication expert Maxim Behar shares in an interview for Manager magazine what are the most important elements in the PR profession, what role traditional and social media play today, how to use them successfully and what challenges do experts face in Bulgaria. In our business, PR creativity is everything.

Creativity 52

Creativity Ethics Instagram Social Media 52

Sword and the Script

OCTOBER 4, 2022

It claims it saw “75% year-over-year revenue growth in 2021, and more than 300% revenue growth over the three-year period from 2018-2021.”. Here are some interesting posts by or about the PR technology community that stood out to me this month: Tressa Robbins writes about PR ethics for Burrelles. Content picks.

Technology 81

Technology Company Analytics Writing 81

Waxing UnLyrical

DECEMBER 24, 2020

As businesses increase their use of data, it is critical that they do so ethically, and proactively address the many significant, and valid, concerns around consumer privacy. I wonder what 2021 will bring. How have you seen data change the world in 2020? This is what I mean by 2020 being The Year Data Changed The World.

Data 106

Data Analytics Privacy Ethics 106

Doctor Spin

JANUARY 16, 2024

Here are a few notable examples: Among Us: The Series (2021). Werewolves Within (2021). Ethical Implications of Information Asymmetry In the 2nd century BCE, the Greek Stoics told the tale of the Merchant of Rhodes. This web series is directly inspired by the popular game “Among Us.” 10 Silfwer, J. 2022, November 6).

Wikipedia 52

Wikipedia Film Groups Journalism 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025. How to Implement Social Media Strategies for Ecommerce in 2024 1. Express Your Unique Persona.

Social Media 86

Social Media Media Mobile SEO 86

Victorious PR

JULY 11, 2022

You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. Now, let’s imagine a crooked business owner. They cheat, lie, and steal to get ahead.

Real Estate 52

Real Estate Reputation Company Employee 52

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. Cision released its first diversity, equity and inclusion (DE&I) report that incorporates workforce representation data, initiatives and key actions in 2021. Here’s the list of PR technology companies I’m watching and here’s how to get on my radar.

Software 85

Software Internal International Pitching 85

Maxim Behar

NOVEMBER 23, 2020

Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. How will the communication market develop in 2021? It seems a bit complicated, but it's very specific. Next year is very difficult to predict.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. How can we develop tech that improves choice and builds trust among the customers we serve? Navigating the Ethics of Artificial Intelligence. Ayanna Howard.

Leadership 62

Leadership Policies Engineering Technology 62

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 122

Software Pitching Ethics Privacy 122

Communications Conversations

JANUARY 25, 2022

I had a great year in 2021, and I’m on pace already to have another good one in 2022 with a slew of fantastic clients. No, I’m talking about the emotional and ethical component of being a social media marketer in 2022. In my mind, a big part of what’s made me so successful is that work ethic. FOMO is real.

Social Media 108

Social Media Marketing Media Ethics 108

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. . ~ David Berkowitz , Founder, Serial Marketers.

Marketing 189

Marketing Content Marketing Data Social Media 189

Stern + Associates

FEBRUARY 2, 2023

But she emphasizes we must ensure the ethical development of these increasingly prevalent technologies. “AI That spirit shines through in her talks, writings – like her bestselling audiobook, “ Sex, Race and Robots: How to Be Human in the Age of AI ” (2020) – and her 2021 appearance on the ABC’s The View.

Privacy 85

Privacy Engineering Pharmaceuticals Education 85

Stern + Associates

FEBRUARY 9, 2023

Howard’s examples from her own leadership journey uplift leaders and high potentials alike by emphasizing the importance of having the courage to innovate, engage with a diverse team and make and learn from mistakes – which she explains in-depth in her bestselling audiobook, “ Sex, Race and Robots: How to Be Human i n the Age of AI” (2020).

Engineering 62

Engineering Biotechnology Leadership Technology 62

Sword and the Script

DECEMBER 22, 2020

Source: Code of PR Ethics? ). A study by Backlinko examining 912 million blog posts found that “list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”. If you enjoyed this post, you might also like: Seeing Around Corners: 30 Marketing and PR Predictions for 2021.

Survey 176

Survey Marketing B2B Study 176

Doctor Spin

JANUARY 5, 2021

Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan. “It PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats.

Print 52

Print Writing Creativity Ethics 52

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. John (@JohnMu) January 23, 2021 How to Pitch To pitch surveys and data studies, identify journalists who have covered similar studies, and craft an email or press release highlighting the main takeaways.

Google 71

Google Infographics Pitching Resources 71

Stern + Associates

MAY 20, 2022

In recent hearings on Big Tech, Congress wrestled with how and when to regulate private tech companies’ automated products like Alexa in our homes. In a June 15, 2021 testimony to the U.S. They represent a comprehensive breakdown in the chain of custody for facts.”.

Company 62

Company Privacy Policies Government 62

Maxim Behar

NOVEMBER 17, 2021

Maxim Behar: What Kiril Petkov (leader of "We continue the change") says is what 9 out of 10 people in Bulgaria think and it is the most logical and normal thing to happen in 2021. And all these nonsenses in the whole story, it was such an absurdity and such an incredible drama that it is in 2021. why don't you present the minutes.

Government 52

Government Sports Comparison Interviews 52

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].

Publicity 128

Publicity Government Guidelines Facebook 128

Maxim Behar

NOVEMBER 15, 2021

I have been repeating for years that everything that is transparent is ethical. If there is transparency about how a prosecutor do his job, how a judge do it, why they made this decision, how they made it, with what arguments. This is key for the elections on November 14, 2021.

How To 52

How To Government Television System 52