Remove 2021 Remove Ethics Remove How To Remove Privacy
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The Future of Digital Marketing is Here: AI Tactics for an Omnichannel World

Stern + Associates

A practical guide for how marketers should be thinking about AI and machine learning that was named a top AI book and a top business book of 2022, it includes real-world examples of companies, including Starbucks and Coca-Cola, that are successfully leveraging AI in marketing. Levy Teaching Award.

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2020: The Year Data Saved The World

Waxing UnLyrical

As businesses increase their use of data, it is critical that they do so ethically, and proactively address the many significant, and valid, concerns around consumer privacy. I wonder what 2021 will bring. How have you seen data change the world in 2020? This is what I mean by 2020 being The Year Data Changed The World.

Data 106
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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. A code of ethics isn’t a bad idea. Here’s the updated list of PR technology companies I’m watching and here’s how to get on my radar.

Software 131
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How AI Will Define the Future of Everything

Stern + Associates

But she emphasizes we must ensure the ethical development of these increasingly prevalent technologies. “AI We need to be able to get the benefits of AI while ensuring broad access and without sacrificing privacy.” How do you get all the benefits of AI without losing privacy or being manipulated by corporate greed?”

Privacy 85
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. . ~ David Berkowitz , Founder, Serial Marketers.

Marketing 198
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Tech Companies and Regulators Can Play Nice Together

Stern + Associates

Potential and known harms have been emerging from the use of technology such as invasion of privacy, data breaches, and abuses on social media platforms – and the problems continue to escalate. In recent hearings on Big Tech, Congress wrestled with how and when to regulate private tech companies’ automated products like Alexa in our homes.

Company 62