Karen Freberg

FEBRUARY 8, 2021

This Super Bowl was unlike any other – being played during a global pandemic, forcing everyone to adjust to the new normal and bring to the table new, fresh, creative, and inspiring ideas. It’s interesting to see which brands had the most positive sentiment, and which ones did not. Some things still happen even in 2021.

Social Media 104

Social Media Trends Media Reddit 104

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. She is the Managing Director of Five in a Boat , an independent strategic communications consultancy.

Crisis Management 88

Crisis Management Print Ethics Local 88

PR in High Definition

JANUARY 26, 2021

In 2021, we will now need to prepare for the ‘next normal’. To hopefully help answer these questions, here are our insights into the five key elements for a comms and marketing B-R-A-I-N in 2021. 2021 will be the year of the ‘work-around’, finding ways to conduct activities differently ? So, what does that mean? N:onconformity.

Reputation 90

Reputation Creativity Employee Resources 90

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. This work is critical to building a strong brand with a consistent message.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? What would a successful campaign look like?

Employee 155

Employee Crisis Reputation Creativity 155

Shift Communications

MARCH 17, 2022

2021 was packed with declines (looking at you, Meta) and expansion (TikTok growing rapidly like no other platform). The first is mediocre creative. With its large reach and a whole lot of influence, brands should not discount Facebook. They’re becoming a great way to foster community. billion as of 2021.

Instagram 164

Instagram Social Media Facebook Trends 164

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. We’ve used some of the noisiest conversations in our community of practice as our guide. We look forward to eight of the biggest issues for public relations in 2022.

Publicity 128

Publicity Government Guidelines Facebook 128

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. million users in 2021. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Brands Taking a Stand on Social. What about Twitch? LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

NewsWhip

MAY 12, 2021

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. How PepsiCo’s Creators League transforms trends into brand activations. Every successful creative campaign is powered by insight. How the in-house creative team collaborates | 5:04-5:26. Turning insights into brand content | 8:18-9:58. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Upon signup, you receive a branded webpage for promotion and easy tracking of the collection drive goal.

Company 157

Company Nonprofit Apparel Local 157

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 214

Marketing Content Marketing Social Media Employee 214

wiredPRworks

MARCH 23, 2022

Meet Jennifer Navarrette, Podcast Producer, Virtual Event Producer, Content Strategist, Community Builder, Speaker, and Blockchain Enthusiast – one of the top Women on Twitter Spaces. Jennifer launched a 30-part series, Social Media and the Blockchain, and the Blockchain Creatis community where she hosts weekly Spaces on Twitter.

Web 119

Web Transportation Social Media Community 119

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Hale Global Communications founder Trevor C.

Local 133

Local Crisis Management Internal International 133

Shift Communications

APRIL 13, 2022

Brands today are built on social. All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? But since everyone is doing it or trying to, its content and creative needs to be distinct. What hasn’t?

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. That is fair and right. However these do not work.

Marketing 78

Marketing Government Sports Advertising 78

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Stephen Waddington

JANUARY 11, 2021

Fabric Academy is a digital learning and development community founded by entrepreneur Lisa Eaton. Lisa Eaton is the founder and managing director of Unwritten , a strategic communication agency based in the North of England. I caught up with Lisa in Newcastle to talk about Unwritten, Fabric and plans for 2021.

Marketing 78

Marketing Training Pinterest Creativity 78

NewsWhip

JULY 29, 2021

JUNE 30, 2021 | 11:30am EST / 4:30pm GMT. Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Measuring brand reputation | Jump to text. Real-time brand health metrics | Jump to text. Identifying predictors of brand health | Jump to text. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

NewsWhip

DECEMBER 21, 2023

My suspicion here is that the momentum faltered a bit when people realized that being able to generate a poem about commuting in the style of Henry David Thoreau is all well and good, but they wanted an actual application of the tech that helps them in their daily lives, not just a magic box for internet creativity. And that’s the key point.

Trends 78

Trends Social Media Community Viral 78

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Cultural representation is another clear issue.

Advertising 62

Advertising Advertising Social Media Media 62

Sword and the Script

MARCH 7, 2023

And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. The company characterized it this way: “Press releases and brand stories issued through PR Newswire’s premium North American networks will now be directly delivered to Captivate editors through a dedicated feed.

Software 126

Software Analytics Technology Video 126

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Invest in your future! The Next Phase of Growth. We will, in large part, continue to function independently.

Financial 98

Financial Conference Agency Resources 98

Landis PR

OCTOBER 25, 2021

Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. . If the past two years taught us nothing else, we know that predicting the volume of need for healthcare communications is futile. Don’t be that confusing brand or service. Resources need to be fluid and flexible.

Healthcare 98

Healthcare Communications Measurement Resources 98

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. What the mindset of today’s top communicators reveals about the profession. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. What we covered.

Social Media 52

Social Media Corporate Communications Media 52

wiredPRworks

FEBRUARY 14, 2022

Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world! Over the last decade in the digital space, Elly has created, executed, and managed social media communities for over 350 companies, athletes, and brands.

Social Media 52

Social Media Trends B2C Media 52

Karen Freberg

FEBRUARY 2, 2020

Sabra’s IG is colorful and on brand for the most part, but I was surprised with some of the smaller pieces of details missing. Sprint did something that was pretty creative. This is what you do to break from the crowd and how you can really stand out in partnering and utilizing talent in a creative way. Genius, Sprint.

Social Media 78

Social Media Analysis Media Viral 78

Konnect Agency

APRIL 23, 2021

Let’s dive into why this is and some of the strategies that gyms will have to implement to succeed in 2021 and beyond. There will also be tactics other businesses will need to make a note of and implement in their own brand strategy. The proof is in the quarterly sales reports at-home fitness brands reported.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

Let’s dive into why this is and some of the strategies that gyms will have to implement to succeed in 2021 and beyond. There will also be tactics other businesses will need to make a note of and implement in their own brand strategy. The proof is in the quarterly sales reports at-home fitness brands reported.

Retail 52

Retail Consumer Exercises Creativity 52

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. About Barbara Rozgonyi.

Television 52

Television YouTube Pinterest Radio 52

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? AnThis information-packed, girl-boss session at INBOUND 2021 from Carly Potock and Charlene Tassinari explains why. ???????. Creative Constraints.

Video 58

Video Instagram YouTube Creativity 58

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. Her podcast, Growing Social Now, launched in 2021.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Solo PR Pro

JANUARY 17, 2023

Learn from the experiences of: Kathy Casciani, Azul Communications. Emily Myers Duke, Pretty Creative PR. Elisa Smith, senior communications consultant. Brandon Lee (BL): I first realized it was a possibility for me in the summer of 2021. After an exploratory phase, I wrote a business plan and began building a brand.

Agency 108

Agency Travel Groups Community 108

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. The tool uses proprietary AI to monitor brand risk and narratives. Brands (NYSE: YUM).

Software 122

Software Pitching Ethics Privacy 122