Shift Communications

JANUARY 12, 2022

Let’s face it — 2021 was yet another roller coaster of a year. They also displayed a rich understanding of the gaming community. The post 4 Inspiring Brand Campaigns from 2021 — and Key Takeaways for 2022 appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Brand 88

Brand Branding Consumer Social Media 88

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. G2 names best media monitoring solutions for 2021. million in AI services in 2021. SEMrush goes IPO.

Media 106

Media SEO Analytics Analysis 106

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. We’ve used some of the noisiest conversations in our community of practice as our guide. We look forward to eight of the biggest issues for public relations in 2022.

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

FEBRUARY 14, 2024

When you’re trying to reach out to different communities, the best approach is to understand them, listen to them, understand what’s important to them [and learn] where their values are. Getting to know individual communities is “part of the process of storytelling… to bring people together, to understand them and their values.”

Communications 155

Communications Storytelling Government Community 155

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Internal Communications. Social Media & Community Management. Managing PR Agencies.

Training 370

Training Media Training Reputation Crisis Communications 370

Offleash

NOVEMBER 1, 2023

By Robin Bulanti and Julie Tangen Twenty years ago, Joanna Kulesa made her mark on Silicon Valley, launching a unique high tech PR agency model unbound by convention. We took the master class in running business as an art form from Joanna, who retired in 2021 and remains our trusted advisor. The year was 2003.

Skype 122

Skype LinkedIn Media Training Agency 122

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. If the community is inclined to put the “relations” back into PR, and they’ll need new tools designed to help managed the process. big, little, agency, in-house)?

Software 146

Software Agency Pitching Analytics 146

Solo PR Pro

FEBRUARY 23, 2021

Key takeaways from the Edelman Trust Barometer 2021. The post What Do Communicators Need to Know About Trust in 2021? This includes CEOs, Boards, journalists, pundits, etc. There’s an overall feeling that societal leadership lies. Findings from the Edelman Trust Barometer appeared first on Solo PR Pro.

Biotechnology 80

Biotechnology Communications Leadership Employee 80

Stephen Waddington

NOVEMBER 25, 2021

we’ve recorded many of these stories through work for the Government Communication Service, NHS, and with agency and in-house clients. In May 2021 Wadds Inc. published a report about the huge number of public relations agencies that were launched during successive lockdowns. At Wadds Inc.

Community 146

Community Government Engineering Training 146

PRSay

JUNE 15, 2022

This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. It’s no longer enough for companies to merely say they “support” LGBTQ people and ignore attacks on our rights and our lives in communities across the country. adult population does as well.

Policies 164

Policies Community Corporate Enterprise 164

Offleash

FEBRUARY 12, 2021

We’re deeply humbled by the opportunity to further the principles the company was founded on — big agency services in a boutique model, a relentless focus on driving results, and a fierce commitment to employee happiness. We become co-owners at an electrifying time for the agency.

Agency 52

Agency B2B Employee Community 52

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. Here are a few of the winning multicultural marketing strategies we saw in 2021. In 2021, we began to see brands step away from the status quo. Building Culture-Specific Community. Aunt Jemima changed its name to Pearl Milling Company.

Trends 78

Trends Marketing Consumer Community 78

PRSay

AUGUST 16, 2022

If you lead a growing PR agency, then perhaps you can make a significant impact on a social issue such as food insecurity. There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. She is also actively involved in her community. Photo credit: Svitlana ].

Company 156

Company Nonprofit Apparel Local 156

PRSay

FEBRUARY 12, 2024

When you’re trying to reach out to different communities, the best approach is to understand them, listen to them, understand what’s important to them [and learn] where their values are. Getting to know individual communities is “part of the process of storytelling… to bring people together, to understand them and their values.”

Communications 86

Communications Storytelling Government Community 86

Stephen Waddington

JULY 14, 2021

This issue is fundamental for us in marketing and communications because it relates to how we represent communities in the way we spot, create, produce, and share stories. The consultation was distilled into our IDS ethical content guidelines 2021.

Guidelines 171

Guidelines Ethics Study Community 171

Stephen Waddington

AUGUST 31, 2020

Here are some of the issues that need to be front of mind as we head towards 2021. Agencies and in-house organisations in smaller organisations started to return to the office before the summer. The has already given rise to a series of new agencies and models. The next four months are likely to be as chaotic as the last eight.

Communications 125

Communications Crisis Leadership Sports 125

PRSay

SEPTEMBER 15, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Current title : Vice President, Agency Marketing and Promotion, Padilla. The agency I work with has always been extremely supportive of PRSA. What’s top of mind now in the Richmond PR community? . Name : Jeff Wilson, APR.

Meeting 156

Meeting Leadership Community System 156

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Engaging LGBTQ communications professionals with experience is best. We expect more now, and in the future.

Employee 201

Employee Community Leadership Enterprise 201

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Which acts of kindness would be a great fit for our corporate culture, our brand, our industry, our community? Which communications assets can we use to make our kindness campaign a success?

Employee 154

Employee Crisis Reputation Creativity 154

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Shift Communications

MARCH 17, 2022

2021 was packed with declines (looking at you, Meta) and expansion (TikTok growing rapidly like no other platform). They’re becoming a great way to foster community. billion as of 2021. By Lisa Zanchi, Director, Digital Marketing. A lot has changed in the digital landscape and social media trends over the last year.

Instagram 164

Instagram Social Media Facebook Trends 164

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). This data in each case has been collected by a third-party research agency.

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. However, 36% also said they will send more work to outside resources such as agencies and freelancers.

Survey 133

Survey Communications Measurement Internal 133

PRSay

JANUARY 24, 2022

In 2021, my judging group evaluated 21 Silver Anvil Strategic Campaign submissions. As a judge for the 2021 Anvils, I joined a panel of other veteran PR practitioners from across the country. For example, we saw ambitious efforts to improve voter turnout and provide information to diverse communities about COVID-19 and the 2020 census.

Nonprofit 94

Nonprofit Film Energy Analysis 94

PRSay

APRIL 13, 2021

With two colleagues in an LLC partnership and a dreamy vision for what we wanted to accomplish, we began growing our agency named for the goddess of dawn, Eos, whose purpose in Greek mythology was to bring Zeus a new day and a fresh perspective. At the end of my buyout period, I joined a client — the Community Foundation for Greater Atlanta.

Telecommunications 197

Telecommunications Community Ethics Financial 197

Stephen Waddington

JUNE 6, 2022

The list of activities most commonly undertaken by public relations practitioners include: copywriting and editing (82%); campaign management (69%); strategic planning (68%); media relations (64%); and community and stakeholder relations (54%). showed 87,000 practitioners working in public relations in the UK in December 2021.

Report 97

Report Reputation Data Analysis 97

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. In November 2021, Sethi became the first-ever CEO of the Public Relations Consultants Association of India (PRCAI ) in its two-decade history.

Local 133

Local Crisis Management Internal International 133

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. However these do not work.

Marketing 78

Marketing Government Sports Advertising 78

Communications Conversations

DECEMBER 2, 2021

As we quickly near the end of 2021 (where did this year go?!?!), Instead, I think we’ll see a recalibration where brands go back to basics and begin again to use social media for what it’s best at: Building community. ” Or, “Do we have budget to hire the agency/consultant to do that?”

Strategy 106

Strategy B2C B2B Resources 106

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). He lamented its abuse as a means of community engagement with a variety of marketing audiences or publics.

Engineering 98

Engineering Television Travel Financial 98

Sword and the Script

JANUARY 5, 2021

Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The company gives agencies a way to manage (and pay for) clients serving as experts. Michelle Garrett rounds up digital marketing advice for 2021. * * *. He joins from C3.ai

Pitching 151

Pitching YouTube Community Company 151

PRSay

OCTOBER 17, 2022

Between 2021 and 2022, we’ve done a lot to show we are the trusted [sources of] information. We are the government agency that will provide correct info. I’m hoping that [our message] will resonate beyond Florida and our community here in Collier County. Don’t pay attention to some meme you see on Facebook or Twitter.

Communications 183

Communications Video Social Media Facebook 183

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Brandon Lee (BL): I first realized it was a possibility for me in the summer of 2021. In hindsight, I think it was because agency life was my comfort zone.

Agency 108

Agency Travel Groups Community 108

Offleash

NOVEMBER 19, 2020

Despite the events of 2020, I see example after example of people charging ahead with their lives — continuing to work hard, still dreaming big, standing taller than ever for their families and their communities. We were steadfastly focused on giving back to the community, through our OffleashCARES initiative.

Employee 100

Employee Agency Travel Community 100

Landis PR

JULY 19, 2021

It also has a great roster of opinion writers from across different sectors of the PR community. In Argentina, Dominique Biquard of Identia/PR highlights Revista Imagen , a magazine with 14 years of experience covering the business of communications and PR. 7 PR trends to follow for 2021 – Ragan’s PR Daily.

Blogging 119

Blogging Case Study Journalism Resources 119