PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Issues from 2021 to carry-over. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

wiredPRworks

MARCH 10, 2022

With extensive experience in corporate communication and change management, she gets results through creativity, good questions, and active listening. Beth is a communicator, leader, advisor, teacher, and illustrator. She founded her own agency, Spencer Grace, and co-produces the Story Mode program with her good friend Jill Pollack.

Creativity 98

Creativity Communications Instagram Interviews 98

Sword and the Script

JANUARY 5, 2021

Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The company gives agencies a way to manage (and pay for) clients serving as experts. 5) Articles, blog posts and content picks. ONA 20 Vetted Demo from Vetted on Vimeo.

Pitching 153

Pitching YouTube Community Company 153

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. That sounds promising. That’s the first in this month’s PR Tech Sum. Propel Raises $4.5

Software 89

Software Pitching Measurement Enterprise 89

5W PR

MAY 3, 2021

As communities and people return to a new normal, brand authenticity will be as important as it was during the pandemic, if not higher. This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets. What Else Increased? Employing brand authenticity will help bridge that by building trust.

Brand 88

Brand Branding Customer Service Consumer 88

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Shift Communications

FEBRUARY 1, 2022

Activism, advocacy and social action were critical for 2021. The most effective will combine employer and team storytelling, brand messaging and executive communication with community activations and reliable communications consistency. Proof of Brand Values. Reach out to rseth@shiftcomm.com.

Brand 135

Brand Branding Employee Case Study 135

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR.

Publicity 174

Publicity Leadership Corporate Agency 174

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.

Financial 52

Financial Social Media Banking Media 52

Reputation Us

DECEMBER 14, 2022

Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data. See our blog for more details.). We’ve been encouraging companies to hire a Chief Reputation Officer for years (see our blog for more details).

Reputation 78

Reputation Insurance Insurance Employee 78

Shift Communications

FEBRUARY 8, 2022

2021 was a whirlwind year in terms of keeping up with events that shook our country. Take the lessons from 2021 to build a plan. appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco. By Stephanie Chan, Account Director, Technology.

Employee 78

Employee Leadership Consumer Internal 78

Bianchi Biz Blog

JULY 1, 2021

As a company that focuses on mobility public relations, we wanted to provide the best possible counsel to our vehicle technology supplier clients about this increased interest in how ESG (and the related reporting) could … and perhaps should … be incorporated into their PR, stakeholder relations and marketing communications activities.

Automotive 98

Automotive Technology Communications Mobile 98

Victorious PR

OCTOBER 18, 2022

A savvy PR professional will be able to pitch journalists in a way that the crypto community wants to read it. A go-to agent will help build the credibility and hype of an upcoming project, but also be able to keep the community informed. It’s also about serving a community that feels heard. That is important.

Real Estate 52

Real Estate Community Social Media Leadership 52

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown). I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. Private Slack community.

Education 52

Education Marketing Conference Agriculture 52

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Did you know? Check out our services.]. click image for higher resolution).

Technology 170

Technology Publicity Software Pitching 170

The Hoffman Agency

AUGUST 17, 2021

After spending three years at community college and two and a half years at San Jose State University, I graduated in the middle of a global pandemic. Also, I’m excited to mention my newest title, an intern at The Hoffman Agency! It was not until my interviews with Hoffman that I saw this agency as my light at the end of the tunnel.

Internal 36

Internal International Interviews Agency 36

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. Can your agency bring big ideas and execute? Give our services a try. Content picks.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. In 2021 it went on a $100 million buying spree: In June, it made a $24.5 million in November of 2021. There are several that pitch generative AI to marketers for creating blog posts. What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

AUGUST 29, 2019

The candidates for CIPR President in 2021 have been announced. I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. Member engagement What’s your motivation to stand as CIPR President for 2021? I’m not afraid to ask for advice.

Meeting 96

Meeting Training Ethics Government 96

Landis PR

OCTOBER 25, 2021

Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. . Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. The rise of remote work and robust freelancer communities creates a pool of on-demand help.

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader. In March of 2023, it added generative AI to its software.

Software 85

Software Media Relations Pitching Media 85

Shift Communications

JANUARY 3, 2022

In 2021 alone, we’ve seen brands like Coursera and Udacity go public and prep for IPOs. Every year, more than 600,000 Americans transition from prison back into communities, but they are widely shut out by the labor market and face discrimination throughout their job search. This is higher than the total U.S.

Technology 78

Technology Trends Employee Mobile 78

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The SaaS database GetLatka says Digimind didn’t raise any funding, was founded in 1998 and finished 2021 with $18 million in revenue and 600 customers.

Publicity 85

Publicity Survey Enterprise Pitching 85

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR stands for public relations, and PR is all about communications, persuasion, and image. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

AUGUST 18, 2022

Before we get into the ‘startup’ portion of the question, let’s define PR for the purposes of this blog post, so we have a good frame of reference to move forward. Big business startups are in the business of getting so big that they become facets of the national community (think Amazon and Target.) We love working with startups!

Real Estate 52

Real Estate Small Business Agency Google 52

Mindful Marketing

JUNE 19, 2021

billion in 2021. Helping to drive this growth was the 2019 addition of over 240 new influencer marketing platforms and agencies, which enjoyed a whopping $6.50 Encountering a community of half-century and up social media spokespeople seems about as likely as seeing senior citizen sprinters at the upcoming Olympics.

Social Media 81

Social Media Media Fashion Instagram 81

5W PR

NOVEMBER 21, 2022

For a community-minded brand, it is not just the sales process that is important. These brands are concerned about helping the wider community. They want to improve the quality of life in the communities where they do business. Companies that put resources into community involvement get invaluable returns.

Community 88

Community Brand Branding Healthcare 88

Sword and the Script

OCTOBER 4, 2022

It claims it saw “75% year-over-year revenue growth in 2021, and more than 300% revenue growth over the three-year period from 2018-2021.”. I also put together a presentation for a conference of agencies interested purchasing technology earlier this spring that might be of interest: The PR Technology Landscape 2022.

Technology 81

Technology Company Analytics Writing 81

Victorious PR

FEBRUARY 14, 2023

By establishing positive relationships with key stakeholders such as customers, employees, media, and the wider community, PR helps to create and maintain a positive image for a brand. PR helps to shape a brand’s image by communicating key messages and highlighting its strengths to target audiences.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

By establishing positive relationships with key stakeholders such as customers, employees, media, and the wider community, PR helps to create and maintain a positive image for a brand. PR helps to shape a brand’s image by communicating key messages and highlighting its strengths to target audiences.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

By establishing positive relationships with key stakeholders such as customers, employees, media, and the wider community, PR helps to create and maintain a positive image for a brand. PR helps to shape a brand’s image by communicating key messages and highlighting its strengths to target audiences.

Brand 52

Brand Branding Reputation Employee 52

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. here is current as of January 2021. Here’s an anecdote that compares the exposure earned by press releases, coverage and blogging. The 2020 JOTW Communications Survey had mixed reviews from press releases from PR professionals.

Financial 89

Financial Video Survey Google 89

The Hoffman Agency

NOVEMBER 11, 2021

And I guess what makes Co-op stand out as an ambassador for this is its very essence as a collective, based on people and community. The post Stunts, lipstick, pigs, and COP26 appeared first on "What's HAppening" Blog. Online there are methods to pledge one of three goals – as well as hints and tips to do so.

Community 36

Community Consumer Blogging Conference 36

Sword and the Script

FEBRUARY 11, 2017

marketers will spend $120 Billion on digital marketing by 2021. Indeed, I maintain a pin board for this blog along with other topics that interest me including B2B marketing , creative marketing stunts , and of course scuba diving and skydiving , among many others. Is your PR agency bring creative ideas to the table? Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

NewsWhip

JUNE 10, 2021

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. Is it isolated in one community or one space or one network? Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? 18: The future of storytelling in healthcare communications. Watch webinar. Read transcript. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78