Cision

MARCH 11, 2020

While it’s too late to shape last year’s results, we can still study 2019 and apply lessons learned to improve our business operations in 2020. The year is still new, after all.

Measurement 178

Measurement Communications Study 178

PR Conversations

JUNE 28, 2020

This source, and my long-standing insistance on Don being credited, is acknowledged by Richard Bailey in his handy briefing on PESO at PR Academy Insights from September 2019. Coming full circle, in April, Gini posted PR Metrics: What to Measure in a PESO Model Program setting out metrics for each of the PESO categories from a PR perspective.

Measurement 133

Measurement Social Media Blogging Mobile 133

Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! To be a successful marketer, you must be able to measure your strategies. Marketing’s funnel is changing.

Trends 108

Trends Marketing Mobile YouTube 108

Agility PR Solutions

APRIL 25, 2019

A new study from market research firm BrandSpark International examines 61,000 top-of-mind opinions to identify which brands Americans trust most across 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones. The […].

Consumer 115

Consumer Brand Branding Internal 115

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 124

Measurement Communications Survey Web 124

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Take the holiday season as an opportunity to reflect on everything you’ve done since January 2019 and see how much you’ve grown.

Agency 75

Agency Analysis Social Media Advertising 75

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

Critical Mention

NOVEMBER 29, 2018

And 2019 figures to be more of the same. With data health on many marketers’ minds, expect to see investments in data cleansing projects in 2019, with a particular emphasis on CRMs and marketing automation systems. So, is your data healthy enough for 2019? Data clean-up projects. Google Data Studio adoption. Critical Mention.

Analytics 105

Analytics Data Trends Marketing 105

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”.

Measurement 120

Measurement Analytics Google Trends 120

Onclusive

MARCH 11, 2020

In early 2019, Livongo began preparing to go public. How Livongo tracked, measured and reported on the success of their IPO-related content. Developed a narrative that landed high-impact stories and boosted influential coverage. How they used differentiated messaging to increase brand awareness in preparation for their IPO.

Case Study 367

Case Study Study Media Relations Media 367

Onclusive

OCTOBER 18, 2019

Date/Time: November, 13 2019 at 10AM PST. Overstock uses Onclusive to measure the effectiveness of specific earned media coverage that aligns with its core messaging strategies. Tactics for measuring if and how readers are engaging with your content. How Overstock measures the brand impact of their media coverage.

Brand 285

Brand Branding Media Measurement 285

Solo PR Pro

AUGUST 5, 2019

Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. 2019 Global Communication Report. 2019 Global Communication Report. 2019 Global Communication Report. 2019 Global Communication Report. 2019 Global Communication Report.

Technology 66

Technology Trends Survey Report 66

NewsWhip

OCTOBER 23, 2019

Who were the top publishers on Facebook in September 2019? The top websites in September 2019. The top articles of September 2019. Beyond these articles, there was a mix of the viral and the political in almost equal measure. . The top 25 publishers of August 2019. What content drove the most engagement?

Facebook 106

Facebook Web Analysis Film 106

PRSay

MAY 9, 2019

A key focus for many PR professionals in 2019 is figuring out a way to accurately quantify the impact of their work. ” And when asked how public relations can increase its value inside an organization, 68 percent of survey respondents said the answer lies with “measurable results.”

Survey 67

Survey Measurement Communications Advertising 67

Stuart Bruce

APRIL 3, 2019

The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce. The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey.

Survey 124

Survey Publicity Crisis Communications Ethics 124

Communications Conversations

FEBRUARY 6, 2019

Here are 7 things I learned from the report: 1: Marketers need to get smarter about measuring success on IG stories. Despite all this uncertainty among marketers, a whopping 88% say they plan to invest in influencer marketing in 2019. In 2019 that doesn’t seem possible. Are you freaking kidding me? The worst part?

Report 76

Report Analysis Video Instagram 76

Onclusive

JANUARY 13, 2020

In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO. How Livongo tracked, measured and reported on the success of their IPO-related content. Although in 2018 the digital health industry received a record breaking $8.1

Media Relations 305

Media Relations Media Financial Corporate 305

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019? The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. 6) How Long Should a Blog Post be in 2019?

Blogging 81

Blogging Publicity Marketing Survey 81

Onclusive

FEBRUARY 1, 2019

We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. So which comes first?

Industry 253

Industry Communications Measurement Technology 253

Contently - Strategy

DECEMBER 12, 2018

As a reward, they get to go through the painful process of spreading their expertise to the rest of the business, setting clear content strategies, measurement frameworks, and processes for creating content. In 2019, great content is an inherent part of good marketing. And in 2019, we’re going to see that become true.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Agility PR Solutions

JANUARY 29, 2019

Comms giant Edelman has explored and measured the trust crisis over the years and, although trust is still profoundly diminished around the […]. The post 2019 Edelman Trust Barometer reveals major shift—and largest-ever trust gap appeared first on Agility PR Solutions.

Government 65

Government Crisis Measurement Media 65

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. How do you measure success? Marketing and PR’s impact is notoriously difficult to measure. What’s your fail-safe?

Strategy 60

Strategy Media Pinterest Storytelling 60

Stephen Waddington

NOVEMBER 13, 2019

If the PR industry measured its work properly it would be able to charge more and pay better. At the heart of this is our consistent failure to measure the effect of our work. Measurement and analytics are cited as the leading area of investment in 2020 ahead of influencer marketing (36%), content creation (34%) and research (31%).

Measurement 61

Measurement Survey Industry Report 61

Onclusive

MARCH 11, 2020

In early 2019, Livongo began preparing to go public. How Livongo tracked, measured and reported on the success of their IPO-related content. Developed a narrative that landed high-impact stories and boosted influential coverage. How they used differentiated messaging to increase brand awareness in preparation for their IPO.

Media Relations 195

Media Relations Case Study Media Study 195

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated. New year, same marketing program?

Trends 57

Trends Marketing Software Video 57

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives.

Media 195

Media Software Analytics Measurement 195

PRSay

DECEMBER 27, 2018

For those of you who are Accredited and have at least 240 months (20 years) of PR or communication experience, there is one goal I’d like you to consider: becoming a member of the College of Fellows in 2019. Maybe 2019 is the right time. Geri Evans, APR, Fellow PRSA, is the 2019 chair of the College of Fellows. 19 in San Diego.

Case Study 73

Case Study Writing Energy Resources 73

Agility PR Solutions

SEPTEMBER 13, 2020

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

Retail 142

Retail Brand Branding Study 142

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Voice Search / AI. using these devices.

Trends 45

Trends Google Crisis Management Data 45

Onclusive

JANUARY 13, 2020

In early 2019, Livongo, a leading digital health company, began preparing to go public. How Livongo used Onclusive to track, measure and report on the success of their IPO. In 2018, venture capital poured a record breaking $8.1 billion worth of funding into digital health. Complete Form To Register For The Webinar.

Media Relations 150

Media Relations Media Measurement Report 150

Reputation Us

JANUARY 7, 2019

*Article published on January 4, 2019 in the Credit Union Times. 2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. The challenge is to be measurably relevant. As 2019 evolves, so will the chatter internally and externally about your credit union.

Reputation 60

Reputation Nonprofit Policies Financial 60

Agility PR Solutions

DECEMBER 2, 2019

Which brands do women have emotional connections with in 2019? in the latest Brand Intimacy 2019 Study, the largest study of brands based on emotion, from marketing intimacy agency MBLM. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands […].

Brand 109

Brand Branding Study Measurement 109

Onclusive

FEBRUARY 10, 2020

Jumpshot was valued at ~$177 million as recently as July, 2019 , but a mere six months later the company was shuttered. The Jumpshot closure has affected many businesses which relied on Jumpshot data to power their earned media measurement solutions. ” . .” How does this impact earned media attribution solutions?

Media 273

Media Privacy Data Analytics 273

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks. Lastly, measure your earned media amplification.

Marketing 195

Marketing How To Measurement Advertising 195

PRSay

NOVEMBER 16, 2016

Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future. This plan brings vision, intention and qualitative and quantitative measures to track our progress. PRSA has become more complex and diverse in recent years.

Privacy 60

Privacy Ethics Mobile Big Data 60