Landis PR

APRIL 8, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here. Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes.

Company 59

Company Report Government Local 59

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. PR is a social science.

Government 103

Government Education Print Ethics 103

PR in High Definition

JULY 21, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. It will take a while for eBay’s reputation to recover.

Reputation 77

Reputation Employee Film Internal 77

5W PR

FEBRUARY 17, 2021

Consider the early adopters of TikTok in 2019 when most critics were highly skeptical. 38% of brands said they were going to employ employee advocacy while only 20% of consumers wanted more. It’s probably worth expanding on those that are, but continue to measure and monitor them. The “born” trendspotters are social marketers.

Consumer 97

Consumer Trends Viral Survey 97

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 101

Tools Survey Pitching Analytics 101

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. Learn more: press release , blog post. 2) SocialChorus adds new employee comms products.

Industry 87

Industry Media Technology Employee 87

PR in High Definition

JULY 31, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. It will take a while for eBay’s reputation to recover.

Reputation 62

Reputation Employee Film Internal 62

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” There are several that pitch generative AI to marketers for creating blog posts. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? How Long Should a Blog Post be in 2019? Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

APRIL 6, 2021

million of revenues, improving on 2019’s $10.2 Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. Articles, blog posts and content picks. However, the company did raise $140 million in cash, minus expenses, according to Seeking Alpha. million of red ink on $92.01 million in sales.”.

Media 108

Media SEO Analytics Analysis 108

Sword and the Script

NOVEMBER 5, 2019

SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. Only two other companies that I’m aware of are currently able to measure earned media in this way. One was TrendKite, which was acquired by Cision in January 2019. 10) Picks from the PR tech vendor blogs.

Internal 64

Internal International Data Media 64

Communications Conversations

JULY 26, 2018

In a recent guest post on Mark Schaefer’s blog, the author tried to make the case for why more marketers should be budgeting for social analytics software. This includes everything from management tools like Spredfast and Sprinklr to analytics tools to employee social advocacy tools. I thought you’d never ask!

Technology 84

Technology Social Media Tools Trends 84

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day. What’s a fax machine?

Social Media 60

Social Media Media B2B Content Marketing 60

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. A legal action taken against your business by an employee, client or customer.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Happy employees are the ultimate growth driver.

Survey 178

Survey Marketing B2B Study 178

Doctor Spin

NOVEMBER 22, 2023

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. Businesses can enhance employee well-being and productivity by fostering environments encourage focused work and limiting the reliance on constant digital multitasking. 2019, April 15).

eBook 52

eBook Groups Biotechnology Resources 52

Sword and the Script

DECEMBER 28, 2022

That’s up from 17 interactions in 2019. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. 3) lack of employee experience (25%). PR measurement. PR measurement. PR measurement. Case in point? select all that apply).

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. What metrics do they use to measure those goals? How you measure it is a bit trickier.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Sword and the Script

MARCH 3, 2020

the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. 65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”.

Survey 93

Survey Journalism Study Pitching 93

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. Then set them on the path for promotion just as you would any White employee with great potential. Start a blog and manage proactive social media around it. More than 150 people turned up and engaged in the conversation.

Google 119

Google Data Government Social Media 119

Sword and the Script

AUGUST 6, 2019

It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away! In January 2019 Cision acquired two more companies – TrendKite and Falcon.io. Cision (NYSE: CISN ) will release its Q2 earnings on August 8, 2019. Earnings and Acquisition Execution.

Marketing 63

Marketing Pitching Corporate Tools 63

Buzzstream

MAY 2, 2024

And I’ve wanted to start Positional since 2019. And so even back in like 2019, Matt and I had. And it’s actually my favorite tool set in our toolbox because personally I’ve spent hundreds of hours internally linking blog posts and pages together. Does internal linking have a measurable effect on ranking?

Internal 118

Internal International Insurance Insurance 118

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. In addition to external communications, Kristen also oversees internal communications with People Incorporated’s 700+ employees at several locations in the Twin Cities metro area. “Eri is a dynamo! .

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

MARCH 5, 2019

The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. And Other Key Blogging Statistics You Should Know]. Talk to Us

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

OCTOBER 1, 2019

In a blog post, the company says its made some improvements to how it determines sentiment that has resulted in “55-65% less sentiment overwrites globally.”. Prezly published a blog post about new features to enable 1:1 pitching: “You no longer have to leave your Contacts List to send a pitch. Notified (monitoring and measurement).”.

Pitching 61

Pitching Analysis Report Video 61

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. Data for this report was compiled in November 2019. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform.

Financial 111

Financial Industry Report Insurance 111

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Purpose is something you’ll be hearing a lot more of in 2019. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Publicity 120

Publicity Analysis Measurement Tools 120

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. They all earned at least $2 billion in revenue last year.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. They all earned at least $2 billion in revenue last year.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

FEBRUARY 12, 2019

This is data from We Are Social’s Digital 2019 Global Digital report. In a fragmented media environment influencer aren’t just journalists anymore, they can be anyone with a network or community of their own; so an individual with a blog, or on Facebook, Pinterest, Twitter or YouTube. The global population of the world is 7.7

Publicity 79

Publicity Community Pinterest Reputation 79