PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. On data and measurement: “It’s not activity-based and about a book of news clips.

Conference 109

Conference Internal International Storytelling 109

PRSay

MAY 15, 2024

Communicators have long advocated for the importance of defining the crisis on the organization’s own terms and avoiding being defined by critics, competitors and media. That said, the communications world today is intensely disrupted.

Crisis 137

Crisis Crisis Management Crisis Communications Journalism 137

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. .” – open survey comment regarding the state of social media. Will Work for Media Impressions.

Survey 74

Survey Industry Communications Corporate 74

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! measurePR April 2018.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. Most common comms measurement methods. 2018 JOTW Communications Survey. Arik Hanson).

Survey 137

Survey Communications Measurement Internal 137

Deirdre Breakenridge

NOVEMBER 16, 2017

The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration. What are the most important steps in 2018? Q8: How important is learning to measure PR results? If so, how?

Communications 191

Communications Community Blogging Twitter 191

Deirdre Breakenridge

JANUARY 25, 2018

There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. On Thursday, February 15, 2018, at 12:00 p.m. Here are a few of the topics/questions that Julia and the #PRStudChat community will discuss: Q1: Writing skills are crucial for any PR pro.

Twitter 157

Twitter Storytelling Community Writing 157

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Work Smarter, Not Harder. It can be achieved if you work in marketing, sales or business development.

Print 71

Print Resources Technology Interviews 71

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> That’s up from 68% in 2019 and 51% in 2018. PR measurement. That is, yes. Media relations only gets harder. The complete survey is embedded nearby.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years or so. The survey was conducted in February 2018 and 155 respondents completed the questionnaire.

Survey 74

Survey Trends Communications Storytelling 74

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018.

Measurement 40

Measurement Nonprofit Education Social Media 40

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Deirdre Breakenridge

JULY 3, 2018

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.

Social Media 150

Social Media Communications Media Community 150

PRSay

JANUARY 29, 2018

Yet as we look at 2018 — and the years to come — there is much that remains to be done. Ray Kotcher , APR, Fellow PRSA, is Professor of the Practice of Public Relations, Boston University College of Communication. We have set standards for our discipline and developed and shared knowledge and best practices. We have come far together.

Survey 132

Survey Ethics Leadership Financial 132

Sword and the Script

AUGUST 6, 2020

What is the JOTW Communications Survey? Three years ago, Ned and I teamed up to survey the JOTW community and we’ve published a report three years in a row. JOTW subscribers are seasoned professionals: 92% have 11 or more years of experience and 52% are in-house communications professionals. You can subscribe here.

Training 98

Training Trends Media Survey 98

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Deirdre Breakenridge

FEBRUARY 1, 2018

A Guest Post by Corina Manea , Chief Community Officer for Spin Sucks and founder of NutsPR. That’s the feeling you want to keep when you set your goals for 2018. Now that you know what you want to achieve by the end of 2018, let’s look at how you can put them into practice. What would you do if you weren’t afraid?

How To 164

How To Energy Community Writing 164

PRSay

FEBRUARY 5, 2019

It’s hard not to be drawn to an animal rescue that extended over a six month period and brought together a community to help care and find homes for 181 Yorkie mixes. Rescue is what we do every day, but winning the award made us take stock in how we can rescue in a way that leaves a lasting, positive impression on our community.

Case Study 97

Case Study Study Guidelines Internal 97

The Proactive Report

DECEMBER 9, 2017

We identified 150 A-list runners who blogged and posted on social media about their runs, contacted them all and succeeded in getting 100 into the project as the core community to start spreading the information about the project. What to Measure. Tracking ROI and tying earned media impact to business goals. .

Case Study 100

Case Study Media Study Measurement 100

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). Tools built for the PR industry CoverageBook is a reporting and automated metrics tool that removes the admin from media reporting and measurement.

Tools 135

Tools Software Enterprise Measurement 135

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. Is better data usage and insights part of your strategic objectives for 2018? PR 20/20 launched the hub in 2016 to be a community by marketers, for marketers, and is packed with how-to content for everyday marketing use cases.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

AUGUST 9, 2022

23% measuring results / ROI. 23% measuring results / ROI. There is certainly a lot more noise today than there was 20 years ago, but that is what smart communication has always been about.”. In the years 2018, 2019 and 2020, the survey saw a majority of respondents cite a single answer as the top challenge.

Communications 156

Communications Survey Employee Measurement 156

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. That sounds promising. Propel Raises $4.5

Software 89

Software Pitching Measurement Enterprise 89

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. .” Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

ImPRessions - Crenshaw Communications

APRIL 26, 2018

With the 2018 NFL draft beginning today in Dallas, speculation has intensified about whether the demonstrations will continue through the 2018 season and how the league will manage them. The NFL offered more measured responses as the controversy grew. Since 2015, NFL ratings have declined 8% in 2016 and almost 10% last season.

Reputation 136

Reputation Corporate Crisis Construction 136

The Proactive Report

NOVEMBER 12, 2016

Measurement Framework: Set up a measurement framework so you can track where you are now, progress and results. Visual Literacy & IQ: By 2018 84% of all content online will be visual. Used correctly these skills will build a community of loyal and engaged brand advocates and create a secure environment for the brand.

SEO 153

SEO Engineering LinkedIn Analytics 153

Prakkypedia

NOVEMBER 12, 2018

This was brought home to me this past week, as I assessed the communication strategies submitted by post-grad students as part of an assignment. As a marker, I was looking for communication strategies which included measurable objectives – you know, those ol’ SMART goals taught in a plethora of courses across the globe.

Measurement 65

Measurement Course Strategy Community 65

ImPRessions - Crenshaw Communications

MAY 8, 2018

They’re the most concerned with public perception, social responsibility, and community relations. There’s an actual and measurable dollar value represented by corporate reputation. Happy Mother’s Day 2018! The post Mom’s Wisdom Makes Good PR Advice appeared first on Crenshaw Communications.

Corporate 195

Corporate Training Reputation Media Training 195

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

MAY 4, 2018

I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. But it’s time to add, update, and amplify for the 2018 season. Study bloggers in communications, marketing and the vertical sectors you’re interested in.

How To 189

How To Nonprofit Interviews Privacy 189

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. Community Involvement. Measuring a publicity stunt’s success depends on the initial goal. What Makes a Successful PR Stunt? A successful publicity stunt depends on three factors: 1.

Measurement 149

Measurement Education Social Media Film 149

Sword and the Script

APRIL 9, 2019

2018: $95,000. In other words, in 2018, the publication reported a corporate median salary of $127,100, but when the 2019 report was published, they revised that 2018 number down to $119,500. For example, we know the sample size in 2018 was 1,053. 2017: $91,000. 2016: $92,125. Caveats to the PR Salary Survey Presentation.

Publicity 95

Publicity Survey Comparison Report 95

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. Trinity Mirror ( The Daily Mirror ) and News UK ( The Sun and The Times ) are the eighth and ninth most popular websites in the UK according to The Ofcom Communications Market Report 2018 (opens as a PDF).

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

OCTOBER 4, 2018

AIinPR community The work of this small group of practitioners is slowly gathering national and international attention. Anne Gregory and Sharon O’Dea spoke at the IABC Fusion 18 Conference in Melborne in September, and I joined Measurement Days 2018 in Copenhagen. These are important areas to be explored in the future.

Ethics 90

Ethics Tools Groups Government 90

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215