Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. Make securing patient data a priority.

Communications 60

Communications Insurance Insurance Privacy 60

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. A great idea aligns a company’s mission with its market.

Creativity 174

Creativity Small Business Storytelling Travel 174

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163

Publicity Marketing Privacy Advertising 163

Stephen Waddington

JANUARY 12, 2021

Even when asked for data anonymously in the privacy of our own home we modify our response to present the best version of ourselves, or at least the version we think that others expect. This effect is called response bias.

Big Data 96

Big Data Google Privacy Data 96

Prohibition

MAY 9, 2023

However, the app has recently come under scrutiny and faces a potential ban in the US and UK due to concerns over data privacy and national security. Launched in China in 2016, the app quickly gained popularity in Asia before expanding to the US and other countries. What is Tik Tok and why is it popular?

Privacy 62

Privacy Social Media Viral Instagram 62

Cision

APRIL 1, 2016

Every time there ’ s an update, a change or a suspicious new privacy policy, a collective and very loud few declare that this exact moment will be the moment in time when they stop using Instagram forever. Visual storytelling and organic content are predicted to be the two fastest growing ways to reach an audience in 2016.

Instagram 120

Instagram Wikipedia Privacy Policies 120

ImPRessions - Crenshaw Communications

APRIL 6, 2018

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. Even before the Cambridge Analytica controversy, Facebook had come under fire for its role in featuring fake news that may have influenced the 2016 presidential election.

Government 149

Government YouTube Wikipedia Google 149

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

What’s more, media credibility has actually increased over 2016. New CEO Dara Khosrowshahi was quickly beset with a fresh crisis, though, when news came out that Uber covered up a 2016 hack. Unlike United’s experience, the reputation damage from Equifax’s massive privacy breach will haunt it for years.

Airlines 180

Airlines Reputation Journalism Crisis 180

ReimaginePR

SEPTEMBER 21, 2016

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates. But the TPP doesn’t place any emphasis on how companies should be protecting your personal information offshore.

Telecommunications 120

Telecommunications Privacy Software Data 120

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

Many tech-oriented narratives, from ongoing privacy breaches to Facebook’s role as a tool for Russian disinformation in the 2016 election will be discussed for months and years after the fact. Another example is the YouTube brand safety crisis.

Pitching 136

Pitching Media Privacy YouTube 136

Mindful Marketing

JANUARY 1, 2022

ByteDance released TikTok, or Douyin as it’s known in China, in September of 2016. It also offered this statement , “TikTok has taken industry-first steps to protect teens and promote age-appropriate experiences, including strong default privacy settings for minors."

Privacy 72

Privacy Social Media Trends Video 72

Presspage

OCTOBER 12, 2017

SSL provides security in two steps, which offers online privacy and data integrity. SSL stands for Secure Sockets Layer, which is essentially a protocol that provides a secure connection and encrypts the information that is being sent from a server to a user and vice versa. HTTPS stands for Hypertext Transfer Protocol Secure.

SEO 74

SEO Web Privacy Google 74

Cision

SEPTEMBER 19, 2016

Twitter (@twitter) September 8, 2016. Moreover, many users have a different perception of privacy and social care on Twitter than of Facebook. Businesses, however, are not yet allowed to participate on the platform (they are expected to be integrated into the platform by the end of 2016). pic.twitter.com/VEU92V5Gqj.

Skype 120

Skype Facebook Customer Service Google 120

Shift Communications

MARCH 22, 2016

Apple has made Privacy/Policy/Security Everyone’s Concern: Throughout interactive, there were a multitude of conversations on encryption, consumer privacy and government involvement in private sector product development. Esquire: The 12 Biggest Winners of SXSW 2016. Passcode: Lessons on Security and Privacy from SXSW.

Privacy 60

Privacy Hotels Film Data 60

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. December 2016: One Prediction Each for PR, Content Marketing and Social Media. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute.

Case Study 92

Case Study Study Brand Branding 92

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Stephen Waddington

JUNE 2, 2018

1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. 5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. Here’s what I spotted. #1 50% of the world’s population, 3.6 billion people, are now on the internet.

Report 92

Report Trends Retail Marketing 92

Solo PR Pro

AUGUST 21, 2018

Despite concerns over privacy and legitimacy of news sources, Facebook leads the social sharing pack with 68% of U.S. Instagram is the third most popular social media platform, growing from a 28% share in 2016 to its current status at 35%. adults using the platform. Platform Demographics. notably: 94% of YouTube users are age 18-24.

Social Media 46

Social Media YouTube Media Pinterest 46

PRSay

APRIL 18, 2016

Pagefair believes the loss will reach $42 billion in 2016. Publishers do have a right to be paid yet consumers have a right to protect themselves from irritating and sometime abusive ads, as well as invasion of their privacy, loss of time (distraction) and money (bandwidth.). Is ad-blocking ethical? The issue is very controversial.

Ethics 60

Ethics Web Advertising Advertising 60

Sword and the Script

DECEMBER 20, 2022

This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

AUGUST 21, 2019

Since its introduction in 2016, Facebook Live has become an important marketing tool for brands globally. And the popularity of live video only continues to grow; according to Facebook , two billion people watched a Facebook Live between 2016 and 2018. In fact, in 2017 one in every five videos uploaded to Facebook was a live broadcast.

Facebook 70

Facebook Film Video Mobile 70

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 11, 2018

Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. December 2016: One Prediction Each for PR, Content Marketing and Social Media. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 26, 2023

As AI is here to stay and is evolving rapidly, the need of the hour is to expand the scope of law for protecting people, not only those in the public domain but also the common man from every walk of life against invasion of privacy, revenge scandals and frauds. ” ~ Prof. Wishing you a safe and happy holiday season.

Writing 198

Writing Communications Marketing B2B 198

Contently - Strategy

DECEMBER 1, 2021

Plus, in an era of exceptionally low trust in news found on social media (as well as some pretty meager trust in user privacy), LinkedIn’s ranking as the most trusted social media platform makes it a wise content marketing choice for any business.

LinkedIn 145

LinkedIn Facebook Blogging Mobile 145