Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Year of the employee. 2022 is going to be known as the year of the employee. But it’s employee retention and engagement that will take priority. This was up from 50% in 2020.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

OCTOBER 16, 2020

Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co., which is one of many companies giving employees time off to vote.

Communications 201

Communications Nonprofit Employee Local 201

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. Want inspiration? PricewaterhouseCoopers.

How To 120

How To Media Employee Policies 120

Stern + Associates

AUGUST 10, 2022

According to award-winning strategist and business journalist Ruchika Tulshyan ( Roo-CHEEK-ah Tool-SHE-yan ), inclusion is the most important leadership trait today. Leaders must develop curiosity, empathy and diversity to take their leadership skills to the next level,” explains Tulshyan. “By

Leadership 62

Leadership Storytelling Policies Groups 62

PRSay

MAY 26, 2020

“In April, when the American Heart Association and EMS agencies announced a huge drop in calls and admissions for heart attack and stroke around the country, we informed our patients and the community about the importance of seeking emergency help immediately,” she said. Taking care of communications staff.

Communications 189

Communications Crisis System Healthcare 189

Sword and the Script

DECEMBER 15, 2020

On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

Marketing 174

Marketing Employee Content Marketing Training 174

Communications Conversations

NOVEMBER 12, 2020

What really differs from one setting to another is the quality of leadership and the resources you have to succeed. I’ll never forget working shoulder to shoulder with the Minnesota Somali community to raise money and pack meals for their people during the East African famine. I was a solo corporate comm. Oh, so many.

Publicity 174

Publicity Leadership Corporate Agency 174

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

PR 20/20

SEPTEMBER 29, 2020

At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. Attracted Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 92

Case Study Study Brand Branding 92

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? Then we look at your impact on your communities. And we look at your leadership and reputation. We’ve been helping companies measure their ethical culture since 2016.

Ethics 71

Ethics Training Financial Survey 71

Stephen Waddington

JUNE 15, 2017

Along the way she’s developed a worldwide community of several thousand people and published two books. It’s a practical expression of Professor Anne Gregory’s work on the leadership role for public relations. Havering and Redbridge University Hospitals NHS Trust: communications leaders should take control.

Publicity 118

Publicity Corporate Reputation Community 118

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

PR in High Definition

OCTOBER 26, 2020

You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. These are social, ethical, and moral matters.

Groups 62

Groups Employee Leadership Examples 62

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? Then we look at your impact on your communities. And we look at your leadership and reputation. We’ve been helping companies measure their ethical culture since 2016.

Ethics 52

Ethics Training Financial Survey 52

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

AUGUST 1, 2016

In 2016, the Committee launched a revised version of the D&I Toolkit, which was presented to the chapters in late spring. The Foundation also supports numerous D&I programs to attract minority students to communication industry. PRSA promotes diversity and inclusion across its chapters, districts, sections and the profession.

Resources 60

Resources Education Ethics Corporate 60

Solo PR Pro

AUGUST 31, 2021

“But more than that, I wanted other young women who look like me, other minority women in public relations and communications, to be able to see themselves in a leadership position.”. Between 2016 and 2018, her business was in a state of flux as she made the move from Atlanta, where the majority of her clients were, to New York.

Meeting 98

Meeting Real Estate Energy Agency 98

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Offer pro bono services to a non-profit organisation in your community. Host a community cleanup event or volunteer day with employees and customers. Please support my blog by sharing it with other PR- and communication professionals.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”.

Marketing 52

Marketing Storytelling Technology Community 52

Ethical Voices

DECEMBER 12, 2022

I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. But some of our employees who are people of color were conserved and didn’t want to show it for it made them feel like a number. We’re doing okay.

Ethics 74

Ethics Brand Branding Internal 74

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. Stacey Miller is the senior manager, communications at Cision. After all, no two audiences are the same.

Data 106

Data Meeting Measurement Guidelines 106

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Our industry continues to suffer from a lack of visible leadership. Singer and Eurovision Finalist 2016. I love working with you and with M3 Communications Group, Inc. And what always impresses me most is how much your employees love you.

Energy 52

Energy Groups Internal International 52

Masters in Communications

NOVEMBER 14, 2018

At the memorial service for the five police officers who lost their lives in Dallas in 2016, former President George W. Bosses who lack empathy are likely to subject their employees to unfair practices. Higher amounts empathy in the workplace have been linked to increased performance, increased sales, and better leadership abilities.

Groups 92

Groups Employee Study Training 92

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Stay tuned in 2016!

Corporate 48

Corporate Examples Storytelling Brand 48

Scott Public Relations

MAY 13, 2019

Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. 1,637 children were killed by guns in 2016.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. 1,637 children were killed by guns in 2016.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Students are recognized for their exemplary leadership, service and academic excellence.

Sports 0

Sports Leadership Internal International 0

Melissa Agnes

APRIL 26, 2016

— Megan McArdle (@asymmetricinfo) April 19, 2016. Whole Foods has been the target of several attacks lately, and it’s understandable that they’re fed up and want to say “enough is enough” It’s also important for them to protect their stakeholders, including their employees, and their reputation.

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 22, 2017

2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. I also do not believe that you can say you have a great culture if the idea of hosting a discussion about Black Lives Matter or the attacks on the Jewish and Muslim communities in America would cripple it.

Internal 72

Internal International Interviews Trends 72

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Great leaders make clear and transparent communication a top priority.

Writing 198

Writing Communications Marketing B2B 198

Communications Conversations

JUNE 8, 2017

2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank employees and up to three additional guests to tour the facility, have photos taken on the field and experience the new stadium before many others from the general public could. Bank Stadium). Pretty awesome. The opening of U.S. We invited U.S.

Banking 113

Banking Sports Financial Corporate 113

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Insight from @On24 #On24roadshow. 1) Publish a monthly roundup post. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

FEBRUARY 21, 2017

1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). Despite all the attention, as a business community, we still seem to struggle with getting this right. It’ll be worth our while.

Marketing 66

Marketing System Data Tools 66