ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. They also made the story bigger than the company — broadening out to themes on inclusion, gender, and more, which can be controversial. Away, the luggage company, is another example. Take Taco Bell.

Brand 136

Brand Branding How To Storytelling 136

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70

Beyond PR

AUGUST 4, 2017

Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental Hotel in San Francisco. . Written by Nick Bell. Nick Bell is the VP of Marketing Communications at Cision.

Industry 64

Industry Communications Software Hotels 64

5W PR

MARCH 12, 2018

Lycored, an international wellness company at the forefront of ingredient and nutrition supplements, looked to 5W Public Relations to develop and implement a 360-degree campaign that created a conversations around ingestible skincare as an essential part of skin health in the U.S. Industry Campaign Awards.

Video 68

Video Mobile Consumer Advertising 68

ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Shift Communications

JANUARY 12, 2017

Today, we wanted to share a refresh on the similarities and differences between the two business categories. Media relations, on the other hand, describes the development of a relationship between a company and the media – journalists, publications, etc. So what’s next?

Strategy 60

Strategy Publicity Media Relations Social Media 60

Doctor Spin

FEBRUARY 22, 2024

“Organizations’ media relations activities can influence media content and opinions, but success depends on more than just distributing news releases.” Journalists (and influencers with journalistic ambitions) fall into this category. Integrating Marketing Communications: New Findings, New Lessons, and New Ideas.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . They can also be used as a platform for the largest company announcements. . Product Launch .

Company 68

Company Trade Shows How To Product Launch 68

PRSay

AUGUST 25, 2017

Not a tidal wave yet, but enough reverberation to lead forward-thinking companies to become intentional, creative and strategic about incorporating diversity and inclusion (D&I) into the business model. That’s the good news. So where are we? percent are Black or African-American, 5.4 percent Asian and 3.3 percent Asian and 7.3

Measurement 86

Measurement Meeting Resources Creativity 86

5W PR

MAY 16, 2017

Rowenta steamed-up the show with new additions to both its garment care and home comfort categories. and the new Turbo Silence Extreme Fans – I’m definitely going to snag one of those for a hum (and humidity)-free office. Prepping us for summer were the Steam ‘N Press (great for wrinkle-free travel!)

Internal 68

Internal International Print Skype 68

PR 20/20

MAY 8, 2019

Is your company ready? Platform companies like HubSpot are building smarter features into their software, while also opening up new possibilities through third-party integrations with AI-powered solutions. And, the great news is that you don’t need to go from all manual to fully autonomous to see massive returns.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

NOVEMBER 22, 2016

For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. In my experience, I’ve had success with the following four categories: 1) Use Facebook to build your own audience. Facebook ads are an effective approach for B2B to get the news out, but you have to think differently about targeting.

B2B 60

B2B Facebook Marketing Social Media 60

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. There are no limits or boundaries to how far a story can extend.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. If you fit into the latter category, this book will give you hope.

Writing 84

Writing Google Meeting Airlines 84

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Mashable, for example, reports regularly on general news stories, and an entire industry of Apple-watchers is always poised to weigh in on its next move. Here, then is my list of five top tech stories of 2016 – defined as those that had the greatest PR impact. Apple Watch set trends for wearables. Yahoo’s decline rolls on.

Transportation 227

Transportation Technology Google Software 227

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. Whatever category your work falls into, these programs are successful because they work. When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company.

Blogging 69

Blogging Strategy How To Writing 69

ZudePR

JULY 20, 2016

But the thing is, in 2016, geography shouldn’t limit you. 2016 Goals,” it says. 14: Profile and Authority I spent most of the first 18 years of my career believing that a good PR man keeps a low profile.don’t become the news. Become a Digital PR I’d always fancied setting up my own PR company. I have eight goals.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. Whatever category your work falls into, these programs are successful because they work. When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company.

Blogging 40

Blogging Strategy How To Writing 40

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Cision

DECEMBER 2, 2016

No longer does launching a product, introducing a new innovation or announcing “new news” guarantee that a brand will generate coverage and conversation. And that doesn’t mean they need to be category leaders or have the biggest budgets. When HIPPEAS — a new organic chickpea puff — was planning to enter the U.S.

Film 120

Film Creativity Brand Branding 120

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

Marketing 63

Marketing Pitching Corporate Tools 63

ISEBOX

JANUARY 6, 2016

So when the team at ISEBOX asked me to develop a public relations content calendar for the content I’ll be working on for 2016, I was ready to take on the challenge. New responsibilities are a great way to start off the New Year – the only problem is that I didn’t know where to begin. Trending Industry News.

eBook 70

eBook Case Study Product Launch Content Marketing 70

PR 20/20

JULY 17, 2018

PR 20/20 launched the Marketing Artificial Intelligence Institute in November 2016 with the mission to: “Educate modern marketers on the present and future potential of artificial intelligence, and connect them with AI-powered technologies that can drive marketing performance and transform their careers.”. But, that’s just the start.

Marketing 41

Marketing How To Technology Resources 41

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. Since I don't control the news (wouldn't that be nice.), She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. Not social media or email or the news.

Writing 114

Writing Social Media SEO Blogging 114

Journalistics

JANUARY 27, 2016

Here are a few examples: Nike: To be the number one athletic company in the world. This suggests readers aren’t coming back frequently to read new posts – partially due to low post volume. 2016: Journalistics will increase Returning Visitors by 20% per month. Disney: To make people happy. Why does this goal work?

Blogging 58

Blogging Strategy How To Writing 58

MaccaPR

FEBRUARY 23, 2016

As the new president of Minnesota PRSA, what advice do you have for your fellow PR professionals about advancing their careers in 2016? It’s one thing to voice your opinion on Twitter, but it’s another to form a strategic communications plan for a Fortune 500 company. There are pros and cons to both working environments.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Journalistics

JANUARY 27, 2016

Here are a few examples: Nike: To be the number one athletic company in the world. This suggests readers aren’t coming back frequently to read new posts – partially due to low post volume. 2016: Journalistics will increase Returning Visitors by 20% per month. Disney: To make people happy. Why does this goal work?

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Many companies turned off their marketing in March when the pandemic hit our shores. How can companies build a strong purposeful culture when there are no more on-site water cooler conversations taking place?

Marketing 167

Marketing Employee Content Marketing Training 167

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52