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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? The perpetuation of a “viral” story on digital channels can be hours.

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5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

billion between 2016 and 2017. This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. His agency focuses on blogging, sales and website pages and eBooks. billion to $9.1 IT remake featured a themed horror house.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

The media has been aggressively criticized by the president, and public trust in the press hovers at 41%, according to Gallup. What’s more, media credibility has actually increased over 2016. It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation.

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How the U.K. government set up a misinformation unit to combat fake news

NewsWhip

where he and his analytics team were tracking online news articles and social media posts to gauge their impact on the newly elected minority government. During the 2016 U.S. It also involved creating social media posts around certain topics or starting full-on communications campaigns. Mounting misinformation .

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The CMO Survey with Social & Mobile Marketing Takeaways

Sword and the Script

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). FierceCMO: Study: CMOs are spending more on social and mobile. Highly Inflated Expectations for Social Media. Here are three examples: 1.

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