6 Best Practices for Identifying and Reacting to a PR Crisis
Cision
MARCH 1, 2016
A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? The perpetuation of a “viral” story on digital channels can be hours.
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