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What You Can Learn in 2017 from our Favorite MaccaPR Posts of 2016

MaccaPR

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48
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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

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Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

Sword and the Script

Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. Agencies are cheap and don’t want to spend on tools that cut into margins. Corp comm departments are chronically underfunded and lower on the corporate priorities list. The cross-sell and upsell of new tools is harder than most expect.

Software 167
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#measurePR Recap (May 2016): Measuring Media Relations

Waxing UnLyrical

A5 If you have a team with more time than money (ie, intern) an hr/day on Google News is pretty comprehensive. In June, #measurePR goes international! CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol. With this international panel of PR smarties, we’re sure to have a jolly good time.

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5 Ways to Measure Agency Operations

Waxing UnLyrical

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? Guest Post by David Klein. What can or should be measured about how the firm delivers its services? It’s not sexy.

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One key PR ethics lesson from the Pulse nightclub shooting – Ann Marie Varga

Ethical Voices

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted?

Ethics 91
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#measurePR Recap (June 2016): Live from #AMECSummit

Waxing UnLyrical

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2016): Live from #AMECSummit.