Cision

MAY 20, 2016

When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. TheSalvationArmySA (@SalvationArmySA) March 6, 2015. Smartphone competitors rushed to point out the superiority of their products, while brands like Ford and Delta Lights discussed the positive side of bends.

Brand 159

Brand Branding Comparison Viral 159

Cision

MARCH 1, 2016

Ripley wrote her insight in 2015. The perpetuation of a “viral” story on digital channels can be hours. 8 (August 2015): 15. Writing in Public Relations Quarterly , Wayne Pines writes that the first order of business for PR crisis communication is to “set a broad strategy in advance.” React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

DECEMBER 7, 2015

Influencer marketing has been around for a while, but it’s become a truly epic wave in 2015. To go widespread (breadth) often means handing out a pretty penny or two or entrusting a campaign to the viral gods. Fifty-two percent of surveyed communication professionals already employ the tactic. But how to get in on it?

How To 120

How To Marketing Viral Survey 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Gillette, a P&G brand, even sued them in 2015, citing patent infringements. Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs.

Brand 136

Brand Branding How To Storytelling 136

Critical Mention

MAY 1, 2018

In 2015 a record-breaking 172 nations were part of Earth Hour with over 10,000 landmarks participating. In 2015, 23 million viewers across America watched it from home. They did this by passing around the tape promoting it as “real video diary footage,” which became the first use of “viral content” to build hype.

Film 73

Film Viral Newspapers Sports 73

Communications Conversations

FEBRUARY 20, 2015

SHOW NOTES – FEBRUARY 19, 2015. How Lies Spread Faster Than Truth: A Study of Viral Content”. We also tackle a really interesting PBS story about the evolving nature of media, and Justine Sacco, who was back in the news this past week. “The Unbearable Lightness of Tweeting” [link]. link] t-like-brand-b t.html.

Twitter 60

Twitter Brand Branding Viral 60

PR in High Definition

JUNE 3, 2020

This is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! . Seen a funny picture in a forum that would make a viral-worthy news piece? PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. For example. Make sure it is credible.

Digital PR 77

Digital PR Viral Creativity Examples 77

Ishmael's Corner

OCTOBER 5, 2014

Prediction 1: The Pope’s Selfie Goes Viral. Naturally, I’ll take another shot in 2015. Back in January, I offered 10 quasi-mad predictions on how the communications industry would unfold in 2014. With nine months in the rear-view mirror, it’s time to look at the scoreboard. I figured the big event would happen at Easter Mass.

Industry 138

Industry Communications Viral Crisis 138

Polaris

DECEMBER 8, 2014

A video of the comic’s performance went viral, the media piled on. Following his NPR interview, Cosby wisely cancelled appearances on Late Show with David Letterman , the Queen Latifah Show , an interview with the Associated Press, a concert in Las Vegas and other shows in 2014 and 2015.

Interviews 133

Interviews Media Training Media Training 133

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. But the sheer amount of stuff available has made credibility more important than ever…and maybe more elusive.

Education 120

Education Leadership Viral Consumer 120

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Waxing UnLyrical

MARCH 30, 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015. 5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. Around the Web Business Building Marketing buzz marketing viral marketing' , dust it off along with the rest of your spring cleaning. Why: Because The Day is coming up!

Viral 40

Viral Marketing Web Big Data 40

PR in High Definition

JUNE 3, 2020

This is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! . Seen a funny picture in a forum that would make a viral-worthy news piece? PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. For example. Make sure it is credible.

Digital PR 48

Digital PR Viral Creativity Examples 48

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. How to Write the Best Press Release? Newsworthy. To be newsworthy, it should, of course, be “new”.

Engineering 128

Engineering Writing Social Media Report 128

Cision

FEBRUARY 22, 2016

In his book, Contagious, Wharton marketing professor Jonah Berger describes what makes online videos go viral. Berger shares an acronym STEPPS which describes the ways that people are aroused to share viral content: Social Currency. ” – Psychology Today, August 2015. Practical Value. .”

Writing 144

Writing Study Viral Consumer 144

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In

Social Media 117

Social Media Conference Media Corporate 117

Waxing UnLyrical

FEBRUARY 8, 2016

Top 10 Influential Social Media Campaigns of 2015. Why: “While it’s still true that you can’t force a post to go viral, there are plenty of creative methods you can explore to make your social posts much more persuasive and far more influential,” says Eunice David as she talks about great campaigns from 2015.

Community 40

Community Viral Web Creativity 40

Cision

JULY 10, 2017

And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. It’s only getting worse.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Last Thursday, the 2015 xPotomac Conference in Washington, D.C. Cision (@Cision) August 27, 2015.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Shift Communications

DECEMBER 29, 2015

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Will a blog post go viral? cta] The post SHIFT Archives: The Best of Q2 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Angie Goldman.

Analytics 60

Analytics Viral Social Media Google 60

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Fiji Water has been an official sponsor of the Golden Globes since 2015, so they didn’t exactly “crash” the event. We’re so glad everyone is talking about our water!,” 2 - Surprise!

Marketing 78

Marketing Viral Consumer Agency 78

ReimaginePR

JUNE 10, 2015

That last point is relevant to me because I was privileged to witness the presentation at the CPRS 2015 conference in Montreal. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun. Although Dr. Liu couldn’t attend in person, she accepted via video and made some poignant remarks.

Video 120

Video Government Healthcare Viral 120

PR in High Definition

DECEMBER 13, 2017

In 2015, the Associated Press announced that a number of its original news articles were written by AI. Uber came under fire after an employee blog went viral, detailing a culture of sexism. Algorithms can take behavioural data from thousands of consumers and determine what they are buying, at what time, when and how.

Trends 59

Trends How To Retail Google 59

Beyond PR

JULY 10, 2017

And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. It’s only getting worse.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Fiji Water has been an official sponsor of the Golden Globes since 2015, so they didn’t exactly “crash” the event. We’re so glad everyone is talking about our water!,” 2 - Surprise!

Marketing 48

Marketing Viral Consumer Agency 48

Sword and the Script

JANUARY 27, 2015

People dislike this inevitability and generally will bounce from a landing page; another reason why gated content doesn’t go viral. Forty-eight hours later I received a second phone call and by extension another voicemail and this time, also an email.

Pitching 60

Pitching eBook Advertising Advertising 60

Sword and the Script

MARCH 22, 2016

There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. Marketers think in terms of findability, sharability and virality. His company has previously conducted PR firm billable hour survey research for the larger agencies. We know he’s right about compensation – PR salaries have gone up.

Survey 60

Survey System Trends Small Business 60

Flatiron Communications

JANUARY 27, 2015

charticles considered harmful,” in which he noted: “They’re everywhere: Tidbits of “data journalism” produced by companies looking for a viral boost. Anthony De Rosa (@AntDeRosa) January 27, 2015. He followed up that piece with another “Sloppy P.R. Your skepticism is warranted.”

Media 28

Media Insurance Insurance Journalism 28

David PR Group

JANUARY 12, 2015

Perhaps I’m over-reacting, but changing the go-to Girl Scout cookie might be the first big reputational crisis of 2015. Who knows, maybe the Thin Mint taste test goes viral and becomes this year’s version of the Ice Bucket Challenge.

Reputation 40

Reputation Groups Crisis Viral 40

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

AUGUST 26, 2015

A photo posted by Ben & Jerry's (@benandjerrys) on Jul 31, 2015 at 9:03am PDT. At our Flavor Graveyard, we pay tribute to our dearly de-pinted. See them all, here: [link] (link in profile) photo by @snychip. Kemps’ Experiential Anniversary. Source: Maccabee.com ). GNP Company’s Souvenir Booklet.

Corporate 48

Corporate Examples Storytelling Brand 48

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. The beginning of the story is about solving a problem for guys,” he told Fortune magazine in 2015. Better yet, that awareness led to revenue. Just ask Michael Dubin.

Leadership 111

Leadership Brand Branding How To 111

Cision

DECEMBER 20, 2016

These messages were collected between July 1, 2015 and June 30, 2016, tracking the peak conversations from the media and blogs as well as the most viral topics on social channels. They then reviewed more than 132,000 social media comments about independent workers. Media Focuses on Employers and Workers on Getting Paid.

Study 120

Study Small Business Groups Viral 120

Cision

NOVEMBER 24, 2015

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

NewsWhip

DECEMBER 31, 2019

Best Activation on a Viral Moment. While the partnership has existed since 2015, they released the evolved ALPHAEDGE 4D this year on June 8, World Oceans day. Finally one of my personal favorite categories this year, activations on viral social media moments. Best Brand on Instagram. Best Brand on Twitter. Best Legacy Brand.

Brand 78

Brand Branding Film Instagram 78

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery?

Film 48

Film Marketing YouTube Advertising 48

Communications Conversations

FEBRUARY 6, 2015

SHOW NOTES – FEBRUARY 5, 2015. “USA See Which Super Bowl Ads Are Already Going Viral”. Does Super Bowl Exposure Matter if Ads Go Viral?”. Content Strategy 2015: Marketing, Mobile, and the Enterprise“. We discuss. Hope you enjoy the show. USA TODAY Ad Meter Results”.

Viral 60

Viral Marketing YouTube Enterprise 60