Cision

DECEMBER 7, 2015

Influencer marketing has been around for a while, but it’s become a truly epic wave in 2015. More are joining them every day from every possible angle: PR, marketing, social media…Everyone wants in on the trend. To go widespread (breadth) often means handing out a pretty penny or two or entrusting a campaign to the viral gods.

How To 120

How To Marketing Viral Survey 120

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. How to Write the Best Press Release? Newsworthy.

Engineering 128

Engineering Writing Social Media Tools 128

Communications Conversations

FEBRUARY 20, 2015

We also tackle a really interesting PBS story about the evolving nature of media, and Justine Sacco, who was back in the news this past week. SHOW NOTES – FEBRUARY 19, 2015. How Lies Spread Faster Than Truth: A Study of Viral Content”. “A Social-Media Mistake Is No Reason to Be Fired” [link]. .

Twitter 60

Twitter Brand Branding Viral 60

PR in High Definition

JUNE 3, 2020

This is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! . Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. For example. Do it yourself.

Digital PR 77

Digital PR Viral Creativity Examples 77

Critical Mention

MAY 1, 2018

In 2015 a record-breaking 172 nations were part of Earth Hour with over 10,000 landmarks participating. In 2015, 23 million viewers across America watched it from home. They did this by passing around the tape promoting it as “real video diary footage,” which became the first use of “viral content” to build hype.

Film 73

Film Viral Newspapers Sports 73

Polaris

DECEMBER 8, 2014

A video of the comic’s performance went viral, the media piled on. Following his NPR interview, Cosby wisely cancelled appearances on Late Show with David Letterman , the Queen Latifah Show , an interview with the Associated Press, a concert in Las Vegas and other shows in 2014 and 2015.

Interviews 133

Interviews Media Training Media Training 133

Cision

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. It’s only getting worse. Your Employees.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Waxing UnLyrical

MARCH 30, 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015. Why: “Using social media and Internet tools to amass a huge user base can create as many problems as it solves,” says Maura Lafferty in this WUL goodie. 5 Clever Social Media Marketing Campaigns that Went Viral.

Viral 40

Viral Marketing Web Big Data 40

PR in High Definition

JUNE 3, 2020

This is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! . Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. For example. Do it yourself.

Digital PR 48

Digital PR Viral Creativity Examples 48

Cision

FEBRUARY 22, 2016

In his book, Writing Skills for Public Relations, John Foster says that in our social media driven society it is more important than ever to practice good editing for our content. In his book, Contagious, Wharton marketing professor Jonah Berger describes what makes online videos go viral. Be as brief as you can.”

Writing 144

Writing Study Viral Consumer 144

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Jay Baer – @jaybaer.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. We’re so glad everyone is talking about our water!,” 2 - Surprise! billion bottled water category.

Marketing 78

Marketing Viral Consumer Brand 78

Beyond PR

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. It’s only getting worse. Your Employees.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Shift Communications

DECEMBER 29, 2015

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Will a blog post go viral? Martin’s Game of Thrones.

Analytics 60

Analytics Viral Social Media Google 60

Waxing UnLyrical

FEBRUARY 8, 2016

Top 10 Influential Social Media Campaigns of 2015. Squatty Potty.

Community 40

Community Viral Web Creativity 40

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Last Thursday, the 2015 xPotomac Conference in Washington, D.C. Cision (@Cision) August 27, 2015.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. We’re so glad everyone is talking about our water!,” 2 - Surprise! billion bottled water category.

Marketing 48

Marketing Viral Consumer Brand 48

ReimaginePR

JUNE 10, 2015

That last point is relevant to me because I was privileged to witness the presentation at the CPRS 2015 conference in Montreal. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun. Although Dr. Liu couldn’t attend in person, she accepted via video and made some poignant remarks.

Video 120

Video Government Healthcare Viral 120

Sword and the Script

JANUARY 27, 2015

People dislike this inevitability and generally will bounce from a landing page; another reason why gated content doesn’t go viral. Forty-eight hours later I received a second phone call and by extension another voicemail and this time, also an email. The eBook is a quick and conversational read that runs about 40 pages.

Pitching 60

Pitching eBook Advertising Advertising 60

Sword and the Script

MARCH 22, 2016

There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. Still there are opportunities, PR reluctantly plunged into social media only after the threat of a marketing turf battle emerged. Marketers think in terms of findability, sharability and virality.

Survey 60

Survey System Trends Small Business 60

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). A photo posted by Ben & Jerry's (@benandjerrys) on Jul 31, 2015 at 9:03am PDT. Kemps’ Experiential Anniversary.

Corporate 48

Corporate Examples Storytelling Brand 48

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

NewsWhip

DECEMBER 31, 2019

Best Socially-conscious Brand. Best Activation on a Viral Moment. While many people have joked via social media that they’d never want to face the amount of minutes they lost to watching Netflix, this is a fresh way to showcase what went well for the brand this year. Best Brand on Instagram. Best Brand on Twitter.

Brand 78

Brand Branding Film Instagram 78

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

DECEMBER 20, 2016

They then reviewed more than 132,000 social media comments about independent workers. These messages were collected between July 1, 2015 and June 30, 2016, tracking the peak conversations from the media and blogs as well as the most viral topics on social channels.

Study 120

Study Small Business Groups Viral 120

Cision

NOVEMBER 24, 2015

Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

Communications Conversations

FEBRUARY 6, 2015

SHOW NOTES – FEBRUARY 5, 2015. “USA See Which Super Bowl Ads Are Already Going Viral”. Does Super Bowl Exposure Matter if Ads Go Viral?”. Content Strategy 2015: Marketing, Mobile, and the Enterprise“. Talking Points Podcast marketing podcast PR podcast social media podcast talking points podcast'

Viral 60

Viral Marketing YouTube Enterprise 60

Presspage

AUGUST 10, 2018

In 2015, Dr. Paul Thornton at Cook Children’s Hospital was interviewed for an article of their newsroom about a new set of guidelines his team had created for screening uncontrolled hypoglycemia, a rare and severe disorder in children. This reach isn’t merely academic but can have real-life impacts. Stay current.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Stephen Waddington

AUGUST 27, 2018

The Chartered Practitioner accreditation scheme was revised in 2015 removing the requirement for a paper. The new media that we have today makes it more possible than ever to achieve our goals in terms of relationships with stakeholders. This is the story of social media and it is causing upheaval for organisational communication.

Communications 60

Communications Analysis Web Handbook 60

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. A Social Media Grammar Lesson from the AP " was a Maccabee classic that contains a handy list of popularly-misspelled social media terms.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Buzzstream

MAY 2, 2024

We’ve got a couple of different tools for social media. Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke. We have a buyer journeys product to help you map the different user flows that users are navigating through on your website. User journeys and conversions across your website.

Internal 118

Internal International Insurance Insurance 118

Beyond PR

OCTOBER 12, 2016

These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times than we can count. GIFs are just one way to build a more relatable presence on social media. Get more tips by downloading Engage in Social Conversations Around Your Brand.

Tools 40

Tools Video Instagram Viral 40

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.

Social Media 49

Social Media Airlines Media Viral 49