Sword and the Script

DECEMBER 21, 2021

Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. 2020: 30 Pragmatic Marketing and PR Predictions for 2020. Happy New Year!

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Marketing Content Marketing Social Media Employee 215

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Branding, Social Media, Marketing, PR & Professional Coach. Jay Baer – @jaybaer.

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Social Media Twitter Media Nonprofit 120

Flatiron Communications

MAY 20, 2015

Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. Q11) Are these the best of times or worst of times for journalists and journalism? Q14) In journalism, what does TLDR stand for? Q15) What’s all the hype with “content marketing?” A10) Buzzfeed. Yahoo-ABC News.

Journalism 28

Journalism Radio Report Advertising 28

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. . Create Many Versions.

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Storytelling Case Study Crisis Viral 120

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. The Wall Street Journal just penned a fawning profile of her. The Wall Street Journal was just accepted onto Snapchat Discover.)

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Content Marketing Marketing Instagram YouTube 28

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

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Marketing Content Marketing Data Social Media 196

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. What’s a marketer to do? “To Exhibit A: The Death Knell of “Advertising’?

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Content Marketing Marketing Advertising Advertising 48

Cision

JANUARY 22, 2016

Here are four ways quality content can be a valuable tool in gaining media coverage: Want to learn even more ways to score coverage? One of your goals for content marketing is surely spreading awareness of your brand. Your content can prove to them how informed and experienced your brand is in your specific field.

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Media Infographics Reputation Study 120

PR in High Definition

SEPTEMBER 24, 2015

Tony Brown, ex journalist and seasoned PR industry pro, joins pan-European PR agency Firefly Communications in September 2015 in a new role as Head of Content. The post Firefly strengthens team with Tony Brown as Head of Content appeared first on Firefly Communications.

Journalism 48

Journalism Content Marketing Agency Industry 48

Flack's Revenge

MARCH 12, 2015

Mathew Ingram (@mathewi) March 10, 2015. Stacey Higginbotham (@gigastacey) March 10, 2015. Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. We tried our best, but it wasn’t enough. And the company.

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B2B Trade Shows Enterprise Banking 120

Cision

APRIL 4, 2016

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. What Makes Online Content Viral? Journal Of Marketing Research (JMR) , 49 (2), 192-205.

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Viral Journalism Advertising Advertising 120

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The theme this year was “How Content is Evolving to Tell Our Stories.” Robert Rose, Chief Strategy Officer, Content Marketing Institute. We are the storytellers and content marketing should be our domain.

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Content Marketing Groups Facebook Reputation 100

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Search Engine Journal. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

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Marketing Content Marketing Advertising Advertising 105

Rock the Status Quo

JULY 30, 2015

Business Insider (@businessinsider) July 29, 2015. Here are some of the first tactics I would launch, if I were their Chief Marketing Officer. Create a weekly Twitter chat targeting social media community managers and content marketers. Aggressively use content marketing to promote and educate.

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Education Social Media Twitter Content Marketing 100

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.

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Media Relations Media Newspapers Print 60

Bad Pitch Blog

DECEMBER 15, 2014

Nine months ago, robo-journalism was in full effect when the LA Times used its Quakebot algorithm to report on an earthquake -- three minutes after it happened. It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations.

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Newspapers Customer Service Google Journalism 77

Flatiron Communications

JANUARY 12, 2017

It provides communications strategists a roadmap for the manipulation of a pliable public that historically has placed its trust in quality journalism but no longer does. When Journalism Fails to Deliver (May 2016). Content Marketing Is So Last Year (January 2016). Full Frontal Media: Kylie vs. Kim (December 2015).

Journalism 28

Journalism Guidelines Government Training 28

Sword and the Script

MARCH 6, 2018

Don’t miss these related posts: 20 Golden PR and Content Marketing Ideas that will Outlive 2017. The PR Opportunity for Brands as Publishers Tinker with Journalism. And the 2015 numbers. If thought leadership and reputation are valuable to a business, then it’s worth investing in the growth of such assets. Why stop there?

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Survey Agency Report Corporate 118

Buzzstream

JANUARY 17, 2018

With over 200 million monthly users , Pinterest is a great place to share your content. It’s especially vital if your content or product is tailored towards women. According to The Wall Street Journal , approximately 71% of Pinterest’s 72.5 million users in 2014 – 2015 were women, and this trend is still prevalent today.

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eBook Infographics Pinterest How To 108

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. No problem, we all start somewhere!

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Resources Marketing SEO Engineering 53

Cision

FEBRUARY 22, 2016

In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication. ” One study in the Journal of Consumer Research offers a strategy to mitigate this: consistency. ” – Psychology Today, August 2015.

Writing 144

Writing Study Viral Consumer 144

wiredPRworks

DECEMBER 1, 2015

Social Media Week Chicago 2015 presented a plethora of learning possibilities. Paige Krzysko is a skilled communications and content marketing professional with four years of experience working across various channels. She holds a Bachelor’s degree in News-Editorial Journalism from the University of Illinois.

Social Media 40

Social Media Media Infographics Storytelling 40

Flatiron Communications

JANUARY 14, 2015

At the same time, we have many good reasons to rejoice as the practice of content marketing envelopes our industry. This new paradigm of influence has totally upended how PR pros will work in 2015 and beyond. Increasingly content now arrives on consumers’ desktops and mobile devices from a vetted source they know or follow.

Media 28

Media Journalism Social Media Mobile 28

Flatiron Communications

JANUARY 27, 2015

As Jacob Harris recently noted in a piecer for Nieman Journalism Labs titled “A wave of P.R. charticles considered harmful,” in which he noted: “They’re everywhere: Tidbits of “data journalism” produced by companies looking for a viral boost. Anthony De Rosa (@AntDeRosa) January 27, 2015.

Media 28

Media Insurance Insurance Journalism 28

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

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Writing Communications Marketing B2B 198

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ).

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Pitching Journalism Tools Agency 43

Stuart Bruce

FEBRUARY 11, 2016

This is VR as just another step in improving ‘content marketing’ to tell better stories. You can get an idea of what storytelling for PR might be like by looking at how VR is already being used for journalism such as the New York Times virtual reality app. Amnesty used VR to increase donations.

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Publicity How To Crisis Communications Crisis 60

Sword and the Script

AUGUST 13, 2019

Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ). 5) March 23, 2015: Viralheat. 6) December 15, 2015: PR Newswire. Cision acquires Gorkana , a UK-based provider of media intelligence and news.

Technology 12

Technology Software Company Marketing 12

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. On distraction-fighting habits) Writing my goals in my journal daily. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. In 2014 we did 13 different conferences; in 2015 we did three.

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Writing Social Media SEO Blogging 114

Journalistics

MARCH 24, 2015

What’s a digital content strategy? This is a hard question to answer in 2015. Is a digital content strategy something you need for social media? Content marketing? Influence marketing? All of the above? Yes, all of the above and then some.

Strategy 72

Strategy How To Measurement Analytics 72

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

MAY 24, 2016

The current arguments for ‘modernisation’ (largely referring to use of technology and content marketing) ignores the fact we live in a post-modernist world, where many different voices, experiences, expectations, career choices and options for engaging employment are required.

Publicity 41

Publicity Agency Study Mobile 41