Shift Communications

DECEMBER 28, 2015

Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. Keep PR Weird: SHIFT Starts 2015 With New Austin Office. Here’s how.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

JANUARY 5, 2015

The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. In the sense that it’s new, special, and different than how we communicate normally, he’s absolutely right. That SEO is dead and buried.

Marketing 60

Marketing SEO Advertising Advertising 60

Prakkypedia

DECEMBER 27, 2015

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I Advertising is an important communication channel that enables you to craft your own message, be creative, stand out, and say something interesting to customers.

Advertising 60

Advertising Advertising Television Retail 60

Shift Communications

OCTOBER 28, 2015

The 140 character social network released its Q3 2015 earnings. Should marketers and communicators who rely on Twitter be concerned? The bright spot for investors and marketers is Twitter’s ad growth: Investors are pleased with the orange line for obvious reasons, but marketers and communicators should be pleased as well.

Twitter 60

Twitter Analytics Comparison Mobile 60

David PR Group

NOVEMBER 14, 2014

What Bacardi is doing actually fits with my main marketing theme for 2015. From a communications standpoint, we need to ensure that our messages flows through our channels to our audience. From a communications standpoint, we need to ensure that our messages flows through our channels to our audience. I would love to learn more.

Hotels 71

Hotels Marketing Strategy Advertising 71

Shift Communications

JULY 30, 2015

Consider this: the user base of Facebook according to their 2Q 2015 earnings is 1.49 In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed 2Q revenue growth from advertising: In fact, Facebook’s revenue jumped 15.38% quarter over quarter, above its quarterly average of 11%.

Facebook 60

Facebook Social Media Mobile Advertising 60

Shift Communications

JULY 29, 2015

The 140 character social network released its Q2 2015 earnings. Of note in the earnings call details is that 88% of Twitter’s ad revenue comes from mobile ads, a testament not only to its user base composition, but also that advertisers have embraced mobile advertising through Twitter. That said, the bird still has wings.

Twitter 60

Twitter Social Media Mobile Media 60

Shift Communications

OCTOBER 30, 2015

This is aligned with CEO Jeff Weiner’s previous comments about significant revenue challenges from PPC advertising and the real-time buying ad market. Expect to leverage these improvements for 1:1 outreach and communication with other members on LinkedIn. Further simplification is expected to roll out broadly in November 2015.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Mark My Words

DECEMBER 29, 2015

In 2015 we all loved authenticity, right? Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. 2015 was a vintage year for pointless stunts. 2015 might also have been the year of Peak Paddy. The ‘New Politics’ engaged and enraged in equal measure. Authenticity is not doing PR.

Journalism 60

Journalism Wikipedia Film Interviews 60

Stuart Bruce

JANUARY 6, 2015

Writing on Labour Uncut David Talbot makes an excellent job of highlighting Alexander’s ineptitude by showing how his exciting new campaign strategy for 2015 was almost exactly the same as his exciting new – and failed – campaign strategy for 2010. Offensiveness is thus built in to the official campaign strategy.

Communications 60

Communications Case Study Interviews Study 60

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly.

Communications 40

Communications Marketing Technology Data 40

Shift Communications

FEBRUARY 11, 2016

The 140 character social network released its Q4 2015 earnings. Should marketers and communicators who rely on Twitter be concerned? Dorsey also announced integration work continues on Twitter’s integration into the Double-click ad network, for increased access to advertisers. The blue bird is not doing well at all.

Twitter 60

Twitter Social Media Analytics Mobile 60

Stuart Bruce

JANUARY 5, 2015

Why in 2015 are we still asking what is PR? Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong.

Reputation 60

Reputation Corporate Ethics Communications 60

Shift Communications

JANUARY 28, 2016

The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. Facebook must be part of every communications strategy in some way, no matter how small, because Facebook is where all the people are. User Growth.

Mobile 60

Mobile Facebook Social Media Instagram 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook 60

Facebook Social Media Mobile Video 60

prTini

DECEMBER 5, 2014

Geben Communication Approach to PR for Tech Startups: ‘Embracy the Crazy’. The Complete List of Cultural Trends to Watch for in 2015. What Digital Marketing Will Look Like in 2015. 2015 Social Media Predictions. Veteran New York Times Advertising Reporter Stuart Elliott Takes Buyout. S ign up today !

Trends 62

Trends Case Study Enterprise Education 62

Shift Communications

JULY 31, 2015

For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties. Unlike other platforms that put advertising above everything else, LinkedIn still gives brands a chance to reach audiences organically, especially with the Pulse Publishing platform. Christopher S.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Shift Communications

APRIL 27, 2015

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. The drop in Q1 2015 is steeper than normal. Let’s see what changed! Above, monthly active users (green bars) grew 3.37% quarter-over-quarter to 1.44 billion people. Prepare accordingly. Christopher S.

Mobile 60

Mobile Facebook YouTube Video 60

The Hoyt Organization

NOVEMBER 16, 2023

An Overview Of The Barcelona Principles The Barcelona Principles are a set of seven guidelines that form the first comprehensive framework for evaluating PR and communication effectively. The International Association for Measurement and Evaluation of Communication (AMEC) convened the summit. and 2020 (Barcelona 3.0).

Publicity 97

Publicity Measurement Privacy Guidelines 97

Ishmael's Corner

NOVEMBER 2, 2014

Since his communications in handing Madison Bumgarner the MVP trophy for the World Series and keys to a Chevy Colorado, the media has crushed Mr. Wilde (and those were the nice ones). I’m assuming someone in the branding or advertising or communications group was involved. It’s been a tough few days for Mr. Wilde. NY Daily News.

Communications 112

Communications Sports Technology Brand 112

Shift Communications

AUGUST 12, 2015

Through the ability to set specific geo thresholds and key word triggers, online advertising is within everyone’s reach and budget. The post Content Strategies in 2015: Make it Visual, Make it Mobile appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Are you ready to join?

Mobile 60

Mobile Strategy SEO YouTube 60

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . Maya Chakravarti V, Communications Specialist & Educationist.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

FEBRUARY 5, 2016

Standard display advertising continues to take a backseat priority at LinkedIn. What should marketers and communicators do now? cta] The post State of Social Media Q4 2015: Less than 25% Active LinkedIn Members appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

PRSay

NOVEMBER 25, 2020

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships.

Interviews 120

Interviews Agency Advertising Advertising 120

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stuart Bruce

NOVEMBER 11, 2016

I say this with great dismay as I’m guilty of being one of those professional political communicators. In the 2015 general election the then Labour leader boasted about how Labour’s enormous ground campaign would deliver four million doorstep conversations. They don’t get it’s so much bigger than that. Zoella has 6.8

Communications 154

Communications Data Policies Twitter 154

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135

Tools Software Enterprise Measurement 135

Shift Communications

SEPTEMBER 20, 2017

Impressions are a diagnostic metric; if your earned media placement or advertisement isn’t seen by anyone, then we know its impact to your business is also zero. For example, I drive past billboards and advertisements every morning on my commute to work. Impressions are worth nothing by themselves. Why do we measure impressions?

Analytics 132

Analytics Measurement Software Survey 132

Newsfile

OCTOBER 10, 2023

Click thumbnails below to view Lesson Learned : Timely and proactive communication is vital when product safety is in question. Facebook’s Data Privacy Concerns (2015-2021) : Facebook’s first impactful data privacy concerns started in 2015 during the Cambridge Analytica scandal.

Privacy 52

Privacy Ethics Airlines Data 52

5W PR

AUGUST 1, 2019

Perhaps the biggest change the Barcelona Principles wrought on the PR industry is the rejection of Advertising Value Equivalents (AVE), a concrete statement that PR is not advertising; a news story is not an ad. In terms of the free market, countless billions of dollars are spent on TV, internet and print advertising each year.

Measurement 60

Measurement Advertising Advertising Guidelines 60

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. African American, 2.6% Asian American, and 5.7% Hispanic American.

Agency 100

Agency How To Survey Employee 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282