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Defining Thought Leadership in a Business Blog

Ishmael's Corner

Such dot-connecting points to blogging as one of the best platforms for thought leadership. At the risk of stating the obvious, defining the objectives for a company blog goes a long way toward determining whether a blog truly delivers on the promise of thought leadership. Taking our own advice seems to be working.

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The Best Business Storytelling Posts from 2014 (Part I)

Ishmael's Corner

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard :” If one believes the FT, brand journalism is ruining Western civilization. Analysis of Google’s Own Blogging Practices Settles the Question Once and for All: Is Guest Posting Kosher? Spoiler alert: The tension dissipates.

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Public Relations Objectives

Doctor Spin

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K., Journal of Marketing, 80, 122 – 145.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Owned media, aka content, is content you produce that lives on your website or blog.

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2015 State of the News Media Report

The Proactive Report

Podcast listening is on the rise , which could breathe new life into audio journalism. The percentage listening in 2015 was up two points over 2014 levels (15%). Even a large blog like GigaOm was not able to sustain their operation. The evening news audience numbers were up slightly again in 2014. Key trends.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs.

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