Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers.

Meeting 79

Meeting Automotive Media Technology 79

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Our biggest growth spurt was 150 percent between 2010 and 2011. How can you add value to them?

Community 120

Community Mobile Blogging Publicity 120

Polaris

MARCH 6, 2015

A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling. Then in 2010, he co-founded Contently to help brands produce audience building content. Marketing' After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired.

Airlines 100

Airlines Viral Sports Ethics 100

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. In 2010, I got my chance to work in Food PR and I was hooked! What are your thoughts on Influencer Marketing?

Pitching 228

Pitching Agency Social Media Creativity 228

Communications Conversations

DECEMBER 13, 2019

Ryan posted interviews with key PR leaders. Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!) ” Joel Swanson, vice president-marketing & communications, Affinity Plus Federal Credit Union. Over those 15+ years, he published 5,638 blog posts!

Blogging 78

Blogging Agency Community Local 78

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Write a white paper or research report on a topic related to your industry. Host a podcast or YouTube series featuring interviews with industry experts. Ritz-Carlton. Kaplan Publishing.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

DECEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Later that afternoon, the DC area received its first snowfall of 2010. Click here to try reconnecting the live stream. |

Tourism 58

Tourism Measurement Blogging Writing 58

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 99

Tools Marketing Nonprofit Mobile 99

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed?

Resources 78

Resources Creativity Publicity Local 78

Buzzstream

JANUARY 17, 2018

In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. Neil Patel is one of the biggest content marketers online today.

eBook 108

eBook Infographics Pinterest How To 108

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You can read all about that here , here , and here. Have any questions?

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. D’oh, you say. Pull out the bag of tricks. Regardless, thanks for visiting!

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? pts Settings. link] Nov. 9, 12-1 pm ET.

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Color psychology and marketing , from precision intermedia.

Measurement 79

Measurement Tourism Blogging Resources 79

Waxing UnLyrical

NOVEMBER 22, 2010

Why did you write Open Community ? We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations. Here’s a Q&A.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

OCTOBER 20, 2010

We have some neat giveaways, including a couple of comps to GrowSmartBiz 2010 on November 5 ( disclosure: I’m speaking, and Network Solutions, one of the hosts, is my client ), and something very special from writing coach extraordinaire, Ann Wylie. I know I always leave with notes on how to improve my own work. Wanna Subscribe?

Measurement 72

Measurement Tourism Blogging Writing 72

PR in High Definition

FEBRUARY 17, 2017

With the increasing influence of video in marketing content, this phrase is relevant to many these days. Working in PR or marketing, you’ve probably had to help film a company spokesperson for interview, or have been the talent yourself at least once. So, how can you be great on camera?

Video 48

Video Film Interviews Retail 48

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

OCTOBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unleash Your Lady Gaga October 3rd, 2010 Tweet Whatever you think about Lady Gaga , you have to admit she does one thing extremely well: she commands attention. Wanna Subscribe? Shall We Tweet?

Measurement 67

Measurement Tourism Writing Blogging 67

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? A lot of defining PR comes down to NOTs: its not sales, its not marketing, its not advertising.

Facebook 106

Facebook Twitter Education Industry 106

Waxing UnLyrical

NOVEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So Much To Do November 6th, 2010 Tweet So much to do So little time For places to go, for reason or rhyme. So much to do So much to see To hear, to taste, to ask, to be. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Tourism 62

Tourism Measurement Twitter Facebook 62

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

DECEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions? But sass, chutzpah and gumption? What a disappointment.

Interviews 83

Interviews Creativity Twitter Facebook 83

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# Click here to try reconnecting the live stream. | pts Settings.

Measurement 66

Measurement Tourism Blogging Writing 66

Waxing UnLyrical

SEPTEMBER 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When Clocks And Calendars Collide September 25th, 2010 Tweet My body clock jogs me awake. Weekly Roundup: Time and Space | Waxing UnLyrical says: September 26, 2010 at 3:56 pm [.] Read All About It!

Skype 51

Skype Measurement Tourism Blogging 51

Waxing UnLyrical

JULY 18, 2012

And what I love most about his answers is that he boils down business, marketing, social media and public relations into one simple concept: reviving the customer experience. JK: I started the Eat Wonky Truck in August 2010 and our menu staple was poutine and hot dogs. RS: When did you start your own food truck and what was it called?

Writing 94

Writing Interviews Industry Pitching 94

Ethical Voices

MARCH 14, 2022

Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian. Back in 2010, I left what is now HAVAS as their CEO of North America and I started something called Kwittken, a PR agency. And I’m chair of the agency today.

Ethics 52

Ethics Publicity Data Agency 52

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement? pts Settings.

Measurement 71

Measurement Conference Tourism Blogging 71

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? So you can learn from him both about writing and woodworking. and been re-energized to try to write more myself.

Blogging 85

Blogging Facebook Twitter Measurement 85

Sword and the Script

FEBRUARY 4, 2020

The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. Avast realized this data could be aggregated, anonymized and sold to marketing companies and set up Jumpshot as a subsidiary to do just that. 2) Will the shuttering of Jumpshot affect PR tech?

Software 104

Software Analysis Data Tools 104

Waxing UnLyrical

OCTOBER 16, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Conch and Drum October 16th, 2010 Tweet Tomorrow is Bijoya Dashami, the culmination of the single-most important festival Bengalis celebrate: Durga Puja. Click here to try reconnecting the live stream. |

Construction 58

Construction Tourism Measurement Blogging 58

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And the discussion was… how shall I put it… intense.

Pitching 60

Pitching Measurement Writing Twitter 60

Waxing UnLyrical

OCTOBER 23, 2010

October 23rd, 2010 Tweet I can still remember my first tweet. Waxing UnLyrical -- Topsy.com says: October 23, 2010 at 11:41 pm [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? How unbelievably ridiculous. . | pts Settings. link] (esp. Wanna Subscribe?

Twitter 65

Twitter Measurement Tourism Social Media 65

Waxing UnLyrical

OCTOBER 10, 2010

And her writing makes me laugh, sing, dance, and think. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Weekly Roundup: Linking, Thinking and Blinking | Waxing UnLyrical -- Topsy.com says: October 10, 2010 at 12:07 pm [.] Here are seven of them: 1.

Measurement 59

Measurement Tourism Twitter Blogging 59