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The Magical PR Strategy Question

Doctor Spin

Brand identity and brand image are essential ingredients of strong brands, and congruence between the two can enhance brand loyalty and adapt to changing communication environments.” Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. Know your brand audience.

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Boris Johnson and what brands can learn from him

Mark My Words

I for one am not persuaded by the shambolic, blonde and much-loved “buffoon” with a relentlessly cheerful brand of racism and homophobia. Is he really the best ambassador for ‘Brand Britain’? 2004: Writes The Spectator that Liverpudlian fans were drunk and therefore partially responsible for the Hillsborough disaster.

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Do I Need a Social Media Marketing Manager?

Landis PR

In 2005, the year after Facebook went live, that number was 5 percent. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Historians believe that social media began on May 24, 1844, when Samuel F.B. Fast forward to today.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. This is a story about the future of PR 20/20.

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Owning public relations as a management discipline

Wadds Inc.

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. This relegates the role of practitioners to writing press releases, making posters, and organising parties. It’s also a developing professional sphere.

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Good Corporate Culture Moves Everyone Forward

5W PR

In writing about employee engagement in his book, “The New ROI,” author and strategic valuation consultant Dave Bookbinder said it wasn’t “just an HR thing – it’s a finance, accounting and valuation thing.”. A company’s culture should be built into everything the brand does. What Makes For Good Corporate Culture?

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What We Learn From Famous PR Failures

ImPRessions - Crenshaw Communications

But we like the museum for the lesson behind it, which is that even the biggest brands and most successful companies are capable of failure. It also inspired us to look at famous (and infamous) PR “fails” over the decades as examples that even big brands can mess up. Can You Head Off PR Failures?

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