Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. In this article, I’ll outline the top 10 PR strategies for B2B and how each can help you reach your goals. the 3 R:s): Recognition.

B2B 52

B2B Strategy eBook Small Business 52

Deirdre Breakenridge

MARCH 7, 2016

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.” Each panelist had about 10 to 15 minutes to discuss the most important career advice based on our own professional experiences. Your work is “at the moment.”

Communications 120

Communications Interviews Social Media LinkedIn 120

Critical Mention

MAY 15, 2019

What’s your advice for aspiring influencers in marketing to build their communities? Building a community isn’t about gathering a crowd of people to cheer you on. Building a community isn’t about gathering a crowd of people to cheer you on. Larry: Always seek to help others.

Facebook 69

Facebook Software Agency Community 69

Solo PR Pro

JANUARY 14, 2020

You know how to do your job, but what don’t you know about running a business? We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. Go with your gut.

Insurance 110

Insurance Insurance Banking Groups 110

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Could Google build an index like this? based Onclusive, formerly known as AirPR.

Case Study 116

Case Study Software Data Web 116

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Get your team reading, sharing and more intentionally discussing HubSpot products and best practices. Weekly Updates.

Training 72

Training How To Course Software 72

Cision

JULY 13, 2015

In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his site, ventureblog ) and how his nature as a giver made him a bit of a revolutionary within the VC community. Want to build your support base and spread your ideas?

Writing 120

Writing Social Media Community Course 120

Cision

JUNE 29, 2015

What I want to do in this post is to describe 10 ways that you can make yourself more likeable. Writing for Time magazine, Eric Barker discusses a few techniques to catalyze your compassion for others: Loving-kindness meditation - LKM is a meditative technique purposed to increase feelings of warmth and caring for self and others.

Study 120

Study Writing Facebook Groups 120

Shift Communications

MARCH 3, 2016

With nearly 34,000 attendees from across 85 countries and 2700 speakers across 1200 sessions, it’s a marketing spectacular where major brands and startups alike can put their brightest feathers on display as the tech elite converge on the former sleepy town of Austin. Then plan your schedule according to those goals.

Interviews 60

Interviews Conference Creativity Community 60

Beyond PR

AUGUST 11, 2016

But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. When you take a snap, you either can send it to select friends that follow your account or add it to “My Stories.” Start your day by asking a true/false or multiple choice question.

Storytelling 40

Storytelling Brand Branding Journalism 40

Shift Communications

FEBRUARY 17, 2015

With this in mind, we wanted to share some quick tips for healthcare companies in attendance to set themselves apart as “snowflakes” amidst the fierce turf competition at HIMSS. This often removes any opportunity to build momentum and ensures that your efforts are buried in the midst of the mass amount of news releases put out at HIMSS.

Healthcare 60

Healthcare Trade Shows How To Conference 60

MaccaPR

MAY 23, 2016

I've been immersed in the life sciences ever since I was around 10 years old – first partaking in homemade science experiments in my bedroom and then extracting DNA from ticks in my dad's microbiology laboratory during the summer. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

Rock the Status Quo

MAY 4, 2015

Most simply don’t understand that bloggers (1) are looking for people that can contribute to their community, not just their blog, and (2) require posts that dovetail into their own goals instead of the goals of whoever is sending the pitch. This email is to let you know that your site was referenced by some authoritative sites.

SEO 100

SEO Pitching Small Business Agency 100

MaccaPR

APRIL 2, 2015

Every piece of your content needs a visual. Without a doubt, the top trend I heard reiterated time and time again at SMMW15 was that every piece of content your brand or company generates needs some sort of visual. Who doesn’t want 200 percent more engagement with their brand’s followers? End of story." March 27, 2015.

Social Media 48

Social Media Pinterest Marketing Media 48

Prohibition

DECEMBER 13, 2021

There’s no getting around it! It deals with the situation that arises when something bad happens and your organisation is directly involved in it or implicated in some way. It may also involve building a strategy to strengthen the company’s ability to manage crises in the future. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. LinkedIn Pulse essentially analyzes what’s being written and aggregates content based on your industry, your connections and what you choose to follow on the network.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

ZudePR

JULY 20, 2016

According to Bloomberg , a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. Grab Your 28 Top Tips in this Must-Have FREE Tipsheet. You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. One of them was me, Zude PR. You’re a fan of honesty.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Remote PR Jobs

SEPTEMBER 25, 2023

You need to be aware of what’s going on in the world, what’s happening in your niche and what the competition is doing. No matter your niche or interest, there’s a podcast out there for you. The PR Week PRWeek ’s weekly podcast is an outlet for the latest in PR & communications news. Happy listening! Public relations 1.

Pitching 100

Pitching Interviews Trends Journalism 100

Buzzstream

DECEMBER 20, 2023

Building links is a time-intensive process. So, the best way to generate links is to use white hat tactics to build links naturally. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Pricing: $99/mo for Lite version 2.

Tools 71

Tools SEO Analysis Google 71

Norton's Notes

OCTOBER 13, 2014

Agencies need to position themselves around client needs. Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media. The future of social media community management is in-house. In September, the PRCA launched a new report into digital trends in the PR industry. Digital PR Budgets.

Digital PR 45

Digital PR Trends Training Media Training 45

Buzzstream

DECEMBER 20, 2023

Building links is a time-intensive process. So, the best way to generate links is to use white hat tactics to build links naturally. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Pricing: $99/mo for Lite version 2.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Building links is a time-intensive process. So, the best way to generate links is to use white hat tactics to build links naturally. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Pricing: $99/mo for Lite version 2.

Tools 62

Tools SEO Analysis Google 62

Norton's Notes

DECEMBER 21, 2014

If you think I have missed a blog that should have made the list, feel free to let me know about your blog in the comments section and I will do a new list next year and try and include as many as I can. Anyway, after hours of work here are my top ten. doctorhartman.blogspot.co.uk.

Blogging 44

Blogging Training Exercises Sports 44

Waxing UnLyrical

MARCH 11, 2015

All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement. With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Peter Drucker.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

DECEMBER 14, 2021

As the earth completes one more trip around the sun, we go back through all the data we’ve compiled and pick one statistic for a year-end roundup piece like this one. As the earth completes one more trip around the sun, we go back through all the data we’ve compiled and pick one statistic for a year-end roundup piece like this one.

Marketing 102

Marketing Survey B2B Government 102

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Communications Conversations

JULY 18, 2019

If you want to get your client on TV in the Minneapolis/St. She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community.

Local 94

Local Course Community Interviews 94

ZudePR

JUNE 6, 2016

Yet still you spend your days in a distracted fuzz. Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. GET THE PDF + BONUS 51 DEEP WORK PRODUCTIVITY TIPS.

Writing 114

Writing Social Media SEO Blogging 114

Cision

JULY 27, 2015

“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media. In this post, I want to share 10 Instagram tips from the experts. Optimize your hashtags. Amy Geans, Founder of Event Solutions Intl.

Instagram 120

Instagram Mobile Social Media Writing 120

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This guide is written to assist in every aspect of crisis communication. What is crisis communication? What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. Please take the 3 rd annual JOTW Communications Survey? Nothing matters more than getting every piece of content about their own brand, as soon as it is published,” wrote Miguel Martinez , PhD., Here’s a link to the survey.

Pitching 78

Pitching Instagram Survey Data 78

Buzzstream

FEBRUARY 9, 2024

Building links is supposed to take work. Building relevant , quality links naturally is always the best way to go. But far too many people reach over to the dark side of black hat and gray hat link building in hopes of scaling quickly. Below is a list of white hat link building tactics that won’t get you in trouble.

Google 71

Google Infographics Pitching Resources 71

Journalistics

MARCH 18, 2016

Nearly 400 attendees fought back food comas (and the urge to skip the session to visit one of the Disney Parks) to hear each of our five experienced social media professionals share a quick one-minute tip on six different timely social media topics (in case you were wondering where the 30 ideas in 30 minutes came from).

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Nearly 400 attendees fought back food comas (and the urge to skip the session to visit one of the Disney Parks) to hear each of our five experienced social media professionals share a quick one-minute tip on six different timely social media topics (in case you were wondering where the 30 ideas in 30 minutes came from).

Social Media 40

Social Media Media Storytelling Local 40

Waxing UnLyrical

APRIL 11, 2016

If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. Build Your Influencer Relations Campaign with Six Steps. 4 Ways to Build a Community With Influencers. .” 4 Ways to Build a Community With Influencers. ” 3. ” 3.

Marketing 40

Marketing Guidelines Community Banking 40

Communications Conversations

AUGUST 1, 2019

Can you start by telling us a little about your current role at Be The Match? Can you talk a little about how you made the transition from your HR/IT job to one in social media marketing 10 years ago? For years, Ryan Pena was one of those people I definitely knew about, but never had a chance to meet. And man, am I glad I did.

Social Media 60

Social Media Media Video Meeting 60