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Weekly Roundup: Begin Anywhere

Waxing UnLyrical

I’m a little late in posting today’s weekly roundup, because I just got back from an almost-2-mile walk with two of our dogs (and wondering whether handling a combined 115 lbs at the end of two leashes improves the quality of the walk…?). Begin anywhere , by Valeria Maltoni. Why: it’s hilarious!

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Trust Economy: Summaries to 4 Content Marketing Studies

Sword and the Script

However, marketers, especially B2B marketers are beginning to realize that, in an economy of trust, not all currencies are equal. In addition, the weekly roundups – Unscripted Marketing – often includes (but not exclusively) summaries of relevant reports. Here are the cliff notes to four recent content marketing studies.

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Bringing Open Community To Public Relations

Waxing UnLyrical

And that’s just the beginning. And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. So, what is “Open Community&# ? better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.).

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And So I Dance Again

Waxing UnLyrical

As I grew older, I grew more confident about dancing anywhere… and everywhere. I suppose thats true; everyone starts at the beginning, but in my mind, I shouldnt be a "beginner." But what I loved was jazz. The sassy steps, the hollering hands, the whimsical walking … everything about it. And I missed it. Read All About It!

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Weekly Roundup: Timeless Business Strategies

Waxing UnLyrical

So for your edification, this week’s roundup has a selection of timeless posts (at least, I think so) that we’ve shared through the years. So for your edification, this week’s roundup has a selection of timeless posts (at least, I think so) that we’ve shared through the years. Begin Anywhere.

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How to Create a Winning Content Promotion Plan

Buzzstream

Many content marketers view “promotion” as a phase that begins once content goes live. The truth is, promotion should begin much earlier than that, running parallel to production, and most of the promotion work should be completed before launch. Now it’s finally time to begin sending outreach to the majority of your list.

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Lesson 4: Finding New Opportunities with BuzzStream

Buzzstream

Then you want to focus on being anywhere with a taste-making audience and a big reach. Step 2: Define Your Prospect Opportunities Now that you know what you’re trying to accomplish, you can begin to define what promotion opportunities you’re looking for. Are you trying to build your brand?

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