Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

Sword and the Script

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. That could well continue to raise the stakes on the quality of webinars and virtual events. Webinar and virtual event use has grown considerably. Try our services.

Survey 93

Survey B2B Report Video 93

Communications Conversations

SEPTEMBER 8, 2021

Don’t try to get them to sign up for a webinar. Brilliant way to generate content for trade show support, by the way. Again, you’re not trying to drive a big action on Twitter (like visiting a web page or signing up for an event)–you’re just trying to get that brand love. Or, what about this one?

Twitter 149

Twitter Company Brand Branding 149

Sword and the Script

NOVEMBER 22, 2016

For example, I once worked for a company that promoted a webinar in native advertising. In aggregate, the entire campaign produced one of the highest webinar registration counts that business had ever seen. I put $100.00 into a sponsored Facebook post for that ad, and it lit up like lighter fluid. So we doubled the spend.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

FEBRUARY 14, 2017

No prospect whips out a credit card to make an enterprise software purchase because of an indivdual blog post, or a webinar, or a phone call, or any other effort. Cookie the blog and then use it for retargeting (those ads that follow you around the web after visiting a site). Traffic is a directional indication of performance.

B2B 67

B2B Measurement Blogging Community 67

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 10, 2015

And, back in 2012, Swift pre-released her ‘Red’ single, “We Are Never Ever Getting Back Together” via a Google+ hangout with fans and a live Web chat, which launched a full two months before the CD dropped at retail. Lessons #8 - Let Others Celebrate Your Brand.

Social Media 48

Social Media Marketing Media YouTube 48