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PR In The Time Of Coronavirus

ImPRessions - Crenshaw Communications

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. Manage expectations. Stick to the facts.

Employee 374
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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). Showing beats telling, but it takes more work.

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What to Pitch the Media in May

PR for Anyone

It went viral because it looked like big worms. If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. You don’t want to pitch what everyone else is going to pitch. Have some fun. That’s what people like. Things that are different.

Pitching 130
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PR In The Time Of Coronavirus

ImPRessions - Crenshaw Communications

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. What measures are in place to protect those at risk?

Employee 156
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5 Ways To Nail Your Brand Story

ImPRessions - Crenshaw Communications

Maybe your prospect is a small business owner who is unhappy with her IT services — a common problem, but one that’s not very interesting. Hegar is an Air Force veteran who’s running a longshot campaign to win a House seat in Texas, and whose video story went viral earlier this year. What’s at stake?

Brand 173
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How an Influencer Marketing Agency Can Help Businesses Grow 

5W PR

An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms. When contrasted with the efforts of a sole proprietor or an otherwise small business, often the cost of using the services of an agency can be worthwhile to obtain that wider net.

Agency 74
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The Top 50 Social Media Influencers on Twitter

Cision

He helps businesses grow their revenue. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Luxury travel & marketing strategist, speaker, #InfluencerChat co-founder and entrepreneur.