PR In The Time Of Coronavirus
ImPRessions - Crenshaw Communications
MARCH 12, 2020
So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. Manage expectations. Stick to the facts.
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