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The Power of Storytelling in PR

Cision

. — Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The essence of great storytelling is taking the reader on a journey.

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc.

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Holding out for a hero

Stephen Waddington

Great stories matter Storytelling is at the heart of all successful communications and PR campaigns. Social media interaction is also up significantly lending itself well to the different hours that people are consuming the news as they adapt to the lockdown. Facetime, Zoom, Houseparty, Skype, etc.

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Ways to Create Content Your Customers Love + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

How Skype Uses Storytelling to Be the Most Human of Tech Companies. How to Set Social Media Goals That Will Move Your Marketing Forward. Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . The 10 Tech Terms You’re Mixing Up.

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The Craft of Creative Writing

Barokas

This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry. While taking breaks can free the mind, I find it best to shut down email, iMessage, Skype, social media, etc. Don’t Dread the Blank Page. My very own amusement park.

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It’s Time to Get Real About Real-Time Marketing & PR

Journalistics

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. What about your ability to respond to an issue that’s spiraling out of control on social media?