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The Difference Between Paid and Earned Media, and Why You Need Both

Victorious PR

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. This means you must have a good reputation. Now the real question is, “Why do we need both?” From startups to entrepreneurs, to real estate professionals, we are confident in saying we are your go-to PR firm.

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Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. PR can advocate for bloggers before you even contact us. I will respond, it just may take me longer to notice a PM there.

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Would you buy a car from that man? Reputation is personal

Prakkypedia

I’ve been pondering reputation. Reputation, of course, is central to the public relations profession. But in my own household, reputation is also very personal. It appears to be the only reference to gender in the list). That places us toward the bottom of most discussions about trust and professions. “Car

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When PR Jumps On Breaking News (Brangelina Divorce Edition)

ImPRessions - Crenshaw Communications

Here, we’re referring to PR for products and services that are represented by subject-matter experts. Will the story enhance my reputation as an expert? ” Realtor.com: “How Will Angelina Jolie and Brad Pitt Split Their Real Estate? This is also where PR often comes in.

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How To Use Google Apps to be More Productive and Awesome

Cision

Key features: Google Maps is a mobile (and desktop) mapping app, with an API that is used in numerous other applications (real estate apps like Zillow for example). Referring people to Google Maps for reviews (positive ones, hopefully) can be an important aspect of solidifying a company’s online reputation.

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Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Beyond PR

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. PR can advocate for bloggers before you even contact us. I will respond, it just may take me longer to notice a PM there.

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Social Media Marketing for Complete Beginners

ReimaginePR

It’s called the cover photo, and most brands fail to fully optimize this real estate. Also, you should follow friends of your business, people who may or may not be your competitors, but are people whom you admire and to whom you’re willing to refer business to. Use your cover photo to encapsulate what your brand is about.