Onclusive

JULY 27, 2021

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. That was recently demonstrated by Gregory J.

Public Affairs 195

Public Affairs Viral Government Policies 195

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

PRSay

JANUARY 6, 2021

James Grunig and Todd Hunt’s “excellence theory” has long told us that, in public relations, listening is as important as speaking. Things that have been said over and over no longer garner the public’s trust. Now, a cynical public demands more. Awe is the second most viral emotion. The importance of elephant-whispering.

Communications 198

Communications Viral Fashion Public Affairs 198

Cision

MARCH 30, 2016

Given my background and our legislative successes, I feel like we are in a unique position to expand our public affairs practice. . You’ve worked with a number of public affairs organizations. With so many people today getting their news from social media, it is the best way to reach people and get stories to go viral.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Cision

FEBRUARY 17, 2016

Coming out of college, I was more focused on public speaking and speechwriting than general public relations. Public speaking was more exposed, intimate and immediate in how it connected the communicator and the audience in real time, allowing them to play off each other. How did you get your start in PR?

Policies 120

Policies Internal International Public Affairs 120

Beyond PR

NOVEMBER 30, 2016

Knowing when to launch a product or marketing campaign can improve lead conversion and social virality. James Rubec, Cision Content Strategist, is a content marketer, researcher and brand journalist who for the past year with Cision has told data stories about global news events, public affairs and what motivates people to take action.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Does it matter that Hyundai’s footage of an astronaut receiving a love note from his daughter down below may, in fact, have involved generic public footage shot prior to the “Message to Space” event? Did they cross them?

Film 48

Film Marketing YouTube Advertising 48