Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Onclusive

JULY 27, 2021

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important.

Public Affairs 195

Public Affairs Viral Government Policies 195

Cision

MARCH 30, 2016

Given my background and our legislative successes, I feel like we are in a unique position to expand our public affairs practice. . You’ve worked with a number of public affairs organizations. With so many people today getting their news from social media, it is the best way to reach people and get stories to go viral.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

PRSay

JANUARY 6, 2021

A public affairs officer for the Army did not heed this advice and took a tone-deaf approach in posting about COVID-19, using emojis when referencing death and a racial slur that joked about eating bats (in reference to a disproven theory for how the virus started). Awe is the second most viral emotion.

Communications 197

Communications Viral Fashion Public Affairs 197

The Stalwart Blog

NOVEMBER 11, 2016

In a statement tweeted by The Wall Street Journal ( @WSJ ), New Balance’s VP of Public Affairs, Matt LeBretton said the following: “The Obama admin turned a deaf ear to us & frankly w/ Pres-Elect Trump we feel things are going to move in the right direction". And yet this week, U.S. based brands.

Public Affairs 87

Public Affairs Viral Policies Journalism 87

Cision

FEBRUARY 17, 2016

When I worked for the Army, one of my civilian colleagues in public affairs made a misstep about how she portrayed an issue very sensitive to those serving in uniform. Smaller newsroom budgets have resulted in more website space being devoted to clickbait, and TV news broadcasts relying on syndicated stories and viral videos.

Policies 120

Policies Internal International Public Affairs 120

Beyond PR

NOVEMBER 30, 2016

Knowing when to launch a product or marketing campaign can improve lead conversion and social virality. James Rubec, Cision Content Strategist, is a content marketer, researcher and brand journalist who for the past year with Cision has told data stories about global news events, public affairs and what motivates people to take action.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40