article thumbnail

Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. 6 Tell me a story Images as a medium continue to grow on the social web and internet.

Report 81
article thumbnail

Newspapers Getting Their Game On

Flatiron Communications

Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. Lost in Oculus at Web Summit. No reader required. So who were the big winners in Dublin?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Sword and the Script

I seem to remember having both print and broadcast media in attendance. How else would you transport a dozen elephants? It struck me as both savvy and class act to broadcast the final performance on the web. While it might be last performance of The Greatest Show on Earth, nothing on the web is every really gone.

article thumbnail

Maxim Behar: Social media has made the world better and more understandable, don't be afraid of it!

Maxim Behar

In his podcast a while ago, the basketball coach recounted how he had cut his ex-girlfriend's hair, but this excerpt was pulled again in the days when the web is boiling over the horrific case of abuse of the 18-year-old girl from Stara Zagora. This is not possible in print, on TV or radio stations. what if we run over a person.

article thumbnail

Meet the Media: John Baxter, Freelance Writer

Bianchi Biz Blog

Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Meet the Media: Philip Nussel, Web Editor at Automotive News. I work out of my home and call my freelance writing business Baxter TechWrite.

Meeting 65
article thumbnail

Brand conversations during COVID-19

Stephen Waddington

The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Most outdoor, experiential, events, meetings and print simply don’t work. Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport.

Brand 157
article thumbnail

20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

Rich Young | Student Transportation Inc. 12) The first anti-trust traced to Web 2.0? 13) Data says it’s fit to print. An increase in the data driven arms race and for many to return to analog or print options to cut through the digital noise.”. Heck, we’ve even spent oodles on all this ‘martech stuff.’.

Marketing 101