Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report
Sword and the Script
OCTOBER 24, 2017
An email, PPC or webinar campaign that performs amazingly on the first try, for example, is likely to have diminishing returns and higher in subsequent efforts. A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal.
Let's personalize your content