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Public Relations Review

PR for Anyone

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. For more information, go to www.3StepstoPRSuccess.com

Publicity 331
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information.

Viral 52
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How to Protect Your Brand in a PR Crisis

Onclusive

Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. How crisis communications has changed.

Crisis 186
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MediaPulse | A Weekly Media Round-Up

Cision

Lastly, an honorable mention for this week’s latest social media sensation, NPR Chicken ( Poynter ). Obama ‘Ally of the Year,’ the first president to appear on the cover of an LGBT publication ( BuzzFeed ). Have a great weekend, everyone! Image courtesy of steve eng on flickr.

Media 120
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 196
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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

The PR method of third party endorsement often carries more credibility than a company who endorses itself with paid ads In fact, according to a recent Nielsen study about what sources people trust most, the first three were recommendations from people they know, online recommendations, and editorial content, such as newspapers.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.