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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

Nicole wore many hats there, managing everything from PR and social media to content development and SEO. Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show. First taste of solo PR freedom.

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7 Reasons Why Automotive Suppliers Don’t Need a PR Firm

Bianchi Biz Blog

Online success starts with SEO (search engine optimization). This SEO prominence can lead to driving interested prospects to your company website, where they can find detailed information and where you can engage with them as you move them through the sales process. Will your company appear at the top of these search results?

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Much more attention on social media and SEO.

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The Rise and Rise of Online Video

The Proactive Report

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. SEO and Tagging. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business?

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Change Agent Spotlight: Set Your Inbound Marketing Team Up for Success with Tips from Crayon's CMO

PR 20/20

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast. How did we impact pipeline?

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7 Myths of Automotive Supplier and Vehicle Technology PR

Bianchi Biz Blog

Today, online success starts with search engine optimization (SEO). PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. You might also be interested in: Meet the Media: John Irwin, Reporter at Automotive News.

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B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

It is this measure that SEO and PR pros should collaborate for the greatest impact. While it’s always good to meet new people, the foundation of a community is returning visitors. GA refers to “unique visitors” as “users.”. Backlinks. A backlink is created when one site links to another.

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