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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Lines between what constitutes PR and content marketing continue to blur.

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The Rise and Rise of Online Video

The Proactive Report

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Google’s recent mobile update penalizes sites with content that is not mobile-friendly, so make sure that your video content is available on a fully mobile-responsive website.

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Change Agent Spotlight: Set Your Inbound Marketing Team Up for Success with Tips from Crayon's CMO

PR 20/20

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

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B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

It is this measure that SEO and PR pros should collaborate for the greatest impact. This is a good example of integrated marketing. We Should Measure Content Marketing by Relationships. While it’s always good to meet new people, the foundation of a community is returning visitors. Backlinks. 2) Community Strength.

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