Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Landis PR

FEBRUARY 7, 2022

Edit after the fact for a quick 1-minute “best-of” reel for your YouTube channel. Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. Trade media relations is a building block – not the end game. Hosting a webinar?

B2B 52

B2B Communications Trade Shows YouTube 52

5W PR

SEPTEMBER 27, 2017

Media support also shows retail partners you will help drive their business. For a separate launch, 5W partnered with YouTube influencer Tati Westbrook to spotlight a brand expansion into CVS, driving immediate traffic and sales. You’re Participating in a Trade Show. You’re Sponsoring an Event. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. 6 Sources of B2B influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Bad Pitch Blog

JANUARY 8, 2007

Non-tech PR folk will also enjoy this blog for insight into smart media relations and the actual application of social media. 3) Five ways to use YouTube Ubiquitous Marketing PR Week Editor Keith O’Brien brings us these tips. The media offering PR tips?! It’s media relations as a full-contact sport.

Media Relations 40

Media Relations Trade Shows Media Sports 40

Bianchi Biz Blog

APRIL 24, 2023

Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES. That means they can dedicate more time to generating more results for you.

Automotive 79

Automotive Agency Mobile Trade Shows 79

MaccaPR

FEBRUARY 10, 2015

Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of media relations.

Social Media 48

Social Media Marketing Media YouTube 48