Bianchi Biz Blog

APRIL 24, 2023

Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES. That means they can dedicate more time to generating more results for you.

Automotive 79

Automotive Agency Mobile Trade Shows 79

Communications Conversations

OCTOBER 9, 2017

Facebook, Instagram and YouTube grow, while the use of LinkedIn for employee advocacy decline. Would you post even 1-2 posts a week about your organization’s recent participation at a trade show? But, put yourself in the employee’s shoes for a moment. Would you want to post non-stop about your company on LinkedIn?

Social Media 60

Social Media Employee Trade Shows Media 60

ImPRessions - Crenshaw Communications

MARCH 23, 2017

If you’re hosting a panel that is separate from a large event like a trade show that affords a captive audience, and are not focusing on turnout, it probably won’t be well attended. Think visually as well – packaging short video and photo stories for social media platforms like Snapchat and YouTube.

B2B 136

B2B Leadership Trade Shows Insurance 136

Shift Communications

SEPTEMBER 30, 2015

From networking mixers to industry trade shows, SHIFT understands the power of offline engagement (no really, we do ). YouTube the ‘be nice’ scene for more.). Just as there are two sides to every story, there are also two sides to every event. Okay, it’s Roadhouse. Be prepared.

How To 60

How To Trade Shows YouTube Conference 60

Communications Conversations

MARCH 20, 2018

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Your customers are at trade shows.

Trade Shows 107

Trade Shows Interviews Video Twitter 107

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. Ryan ToysReview is an extremely popular YouTube channel starring a young child, Ryan, who reviews toys. People are skeptical of promises from brands, but not friends. Who is Considered an Influencer?

Marketing 45

Marketing Trade Shows Local B2B 45

Communications Conversations

APRIL 17, 2015

Livestreaming trade shows. So, if they put a lot of time and effort into creating video content, they want that video content to then live on their YouTube channel where people can like, comment and share it. Sure, I see the upsides. I’m excited. I get all the opportunities. Livestreaming events.

Brand 60

Brand Branding Product Launch Video 60

MaccaPR

OCTOBER 7, 2014

Last week, our MaccaPR Blog promised to reveal how the most underperforming YouTube channels could be transformed from dusty video repositories into vigorous sales lead generators, kick-butt customer engagement machines, high-energy web traffic referral drivers, and SEO magnets to heighten visibility for your company in search.

YouTube 61

YouTube Video SEO Trade Shows 61

Bad Pitch Blog

JANUARY 8, 2007

3) Five ways to use YouTube Ubiquitous Marketing PR Week Editor Keith O’Brien brings us these tips. 5) The Realities of Making Appointments at Trade Shows Alan Weinkrantz PR Weblog The good news about trade shows? But PR follows rules based on each countries local culture. Something to keep in mind. The bad news?

Media Relations 40

Media Relations Trade Shows Media Sports 40

Communications Conversations

MARCH 3, 2015

This is what YouTube looked like just 10 years ago. Heck, it’s already happening in very niche spots ( check out what the folks at space150 and Victory Motorcycles did with VR at a recent trade show –pretty effing cool, and the only way I’d EVER ride a motorcycle!). Now, what about 2005? Can you imagine?

Technology 60

Technology Content Marketing Social Media Facebook 60

MaccaPR

DECEMBER 19, 2016

YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day. Here's one way: Spotlight the in-house expert who authored your content piece. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Imagine how far your brand could go with videos that spoke with, rather than at, your customers on YouTube with this level of feeling?

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

AUGUST 5, 2015

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? We recommended then that each post be credited to the executive in charge of tracking those very regulations - the thought leader who was the source of that knowledge.

Blogging 48

Blogging Employee Corporate Google 48