Onclusive
OCTOBER 28, 2021
While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. According to Wikipedia, ESG is an evaluation of a firm’s collective conscientiousness for social and environmental factors.
PR in High Definition
APRIL 25, 2022
Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. See here for our resources from making the most of content to measuring your PR efforts.
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NewsWhip
JULY 14, 2020
We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: Could you speak about that and how do you think agencies should think about adopting tools and technology and doing it well and getting adoption of the tools? Darika: It’s hard.
Doctor Spin
MARCH 19, 2023
Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.
Sword and the Script
AUGUST 13, 2019
In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 4) October 22, 2014: Gorkana.
Cision
NOVEMBER 6, 2017
Simply that its algorithms did their job, but that they’d take measures to improve those algorithms in the future. Bridging the Gap Between Technology and Common Sense. These internet companies have become successful because of their mighty technological innovations. Google’s response to public outrage at this fake news?
Norton's Notes
JULY 29, 2015
Twitter’s approach to open data also makes measurement easy. It’s also common to come across companies who have trusted agencies with Wikipedia related work, but have consequently had their accounts banned and articles flagged. How do you think an ever increasing growth in technology will change the marketing sector?
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