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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. If your site has a section dedicated to events, be sure to add all of your upcoming trade shows to the calendar.

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12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

In the fray that is the day in the life of marketing, we sometimes forget to share with the very people in the trenches with us. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. 1) Share the news internally. It probably does.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

Take stabs at writing up the dream media results and crafting the headlines that would spell success. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. Start a Pinterest or other file of good PR ideas and look at it often.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

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5 More Cures To Revive Your YouTube Video Channel

MaccaPR

Check out, below, what may be compromising the health of your YouTube marketing efforts. If your YouTube video features former executives who have since left the company – or "cutting edge" insights from 2008 trade shows – take them behind the barn and put them out of their misery. Condition: Speaking In Tongues.

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