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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. I remember sitting with a college student at a local Starbucks. I’m able to catch up on what’s new in technology by walking through the exhibit hall.

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Bucking the Valley Startup Trend

Shift Communications

A report from the Progressive Policy Institute earlier this year detailed how the startup economy has spread in the past decade due to various factors including technology, economic dynamism and the job growth potential associated with startups. Let experience and skill sets guide your agency search, not just the local zip code.

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8 Great Linked Tactics for Communicators


To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. Prior to founding Wax Marketing, Inc.,

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Do ‘Unorthodox’ Social Networks Have Marketing Value?


The list includes Chinese networks and Skype, while missing some popular platforms such as Pinterest and YouTube. Thanks to technology, it’s not mission impossible to find out which particular social networks your customers frequent. WhatsApp is being used by thousands of local small businesses in other parts of the world.

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Are we ever going to have a northern PR powerhouse?

Norton's Notes

However, in the modern era with the emersion of more mobile technology and the use of more and more free conferencing tools like Skype, do we still really need to have some kind of office in the capital to do business? Or is that model now broken in 2015/16? I think this is a great opportunity for all of us northern agencies.

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Power to the People

PR Breakfast Club

Last year, Vantage employees volunteered at local food and at the Ronald McDonald House. Through a Monthly Vantage Activity, all employees participate in engaging and entertaining activities via Skype. Starr is an Account Manager at Vantage PR , an award-winning public relations agency specializing in high technology.