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Power to the People

PR Breakfast Club

It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. Last year, Vantage employees volunteered at local food and at the Ronald McDonald House. Through a Monthly Vantage Activity, all employees participate in engaging and entertaining activities via Skype.

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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41
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8 Great Linked Tactics for Communicators

PRSay

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. Prior to founding Wax Marketing, Inc.,

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Bucking the Valley Startup Trend

Shift Communications

A report from the Progressive Policy Institute earlier this year detailed how the startup economy has spread in the past decade due to various factors including technology, economic dynamism and the job growth potential associated with startups. Let experience and skill sets guide your agency search, not just the local zip code.

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