5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Weather may sound boring, but it’s actually a rich story idea with high local relevance. Some of the best pitches tie a client product or service to pop culture coverage.

Film 180

Film Small Business Pitching Comparison 180

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are some PR lessons we gleaned from some of our favorite Instagrammers. When possible, mix media.

Instagram 159

Instagram Reddit Transportation Creativity 159

PR Fuel

JANUARY 24, 2022

Use press releases to spread awareness for a product launch or an important business milestone. If you run a small business, local media can help you reach your target audience. Your pitch has to stand out since journalists get many of them. Draft an Eye-catching Press Release.

Creativity 106

Creativity Data Measurement Product Launch 106

Prohibition

JULY 7, 2023

Some agencies specialise in working with restaurants, helping them create a strong presence in the local culinary scene and attract customers. Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings. How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62